VoD Ads
Video on Demand (VoD)
•
•
•
File format: MP4
Dimensions: 832px x 468px
Bitrate: 1.5Mbps
•
Video Length: Max of 30 seconds - unless agreed otherwise.
Please note a premium will be charged for longer length creatives
Clock slates should be removed
All files need to be supplied with clock number for clearance through
Clearcast (see next slide for more information).
Click URL: to be supplied by advertiser/agency
Tracking: all clicks and impressions are recorded by Channel 5, additional
third-party tracking can be supplied by advertiser/agency, depending on the
provider. The agency/advertiser are responsible for notifying Channel 5 Ad
Ops team of any tracking issues within 24 hours of campaign live date.
Due to the variety of fourth tracking providers, please check with us
whether we can support the provider.
To avoid unnecessary delays delivery of ads should be delivered via
Adtsream or IMD (preferred).
Please note, if your campaign is running on Virgin Media, Sky and/or
YouView further creative and delivery instructions can be found here:
http://about.channel5.com/digital-media/advertise-on-our-websites
•
•
•
•
•
•
•
Aspect ratio: 16x9
Codec: H.264
Email all VoD creative to:
OnlineTrafficking@Channel5.com
Ad Operations Contacts:
Aimee Goldsmith
Aimee. Goldsmith@Channel5.com
0208 612 7541
Kirsty Roos
Kirsty.Roos@Channel5.com
0208 612 7546
Lee Martin
Lee.Martin@Channel5.com
0208 612 7544
IMD
tv@imdplc.com
0207 468 6850
Adstream
tvuk@adstream.com
0207 539 8400
Creative is required to spec five working days before campaign start date. All creatives are subject to Channel 5
approval. Please refer to Channel 5’s standard terms and conditions for advertising.
What is a clock number?
A clock number is given to a commercial to identify a particular version and it is unique to a particular
product.
The clock number is made up of 15 characters. For example: AMV/BTBB001/030
AMV – this represents either the creative agency or the production house
BT – in this example the product is British Telecom
BB – the product is broadband
001 – is the version number of the broadband commercial
030 – represents the time length of the commercial, in this example 30 seconds
The clock number is given to the commercial by the production house or creative agency that produces
the commercial. They are responsible for sending the final version of the commercial to Clearcast for
approval. A digital buyer would contact the production house for the latest clock number(s) for the
commercial. Please note the VoD creative needs to match the clock number exactly, a linear clock number
cannot be used for a VoD commercial if it is not identical.
Clearcast
www.Clearcast.co.uk
0207 339 4700
Creative is required five working days before campaign start date. All creatives are subject to Channel
5 approval. Please refer to Channel 5’s standard terms and conditions for advertising.
IMD Delivery
(recommended)
IMD is the preferred creative delivery solution for Demand 5. Creative for VoD campaigns running on
Demand 5 should be delivered to ‘Demand 5’ which can be found under Channel 5 Sales VOD within the
IMD system.
If the campaign has been booked onto Demand 5 on the Virgin Media platform you will need to select
‘Demand 5 on Virgin Media Platform’.
Please see screenshot below:
Please be aware that not all campaigns will be booked onto both stations. If you are unsure which stations
to deliver to please contact the booking agency for clarification.
If you require further clarification please contact the Channel 5 team and we will endeavour to assist you
in any way we can.
Aimee Goldsmith
Aimee. Goldsmith@Channel5.com
0208 612 7541
Kirsty Roos
Kirsty.Roos@Channel5.com
0208 612 7546
Lee Martin
Lee.Martin@Channel5.com
0208 612 7544
Adstream Delivery
Creative for VoD campaigns running on Demand 5 should be delivered to ‘Demand 5’ which can be found
under IPTV/VOD within the Adstream order system
If the campaign has been booked onto Demand 5 on the Virgin Media platform you will need to select
‘Virgin Media TV VOD’.
Please see screenshots below:
Please be aware that not all campaigns will be booked onto both stations. If you are unsure which
stations to deliver to please contact the booking agency for clarification.
If you require further clarification please contact the Channel 5 team and we will endeavour to help in
any way we can.
Aimee Goldsmith
Aimee. Goldsmith@Channel5.com
0208 612 7541
Kirsty Roos
Kirsty.Roos@Channel5.com
0208 612 7546
Lee Martin
Lee.Martin@Channel5.com
0208 612 7544
Contact us
• Sales: Display and Video on Demand
Gareth Vaughn Jones
Emily Young
Patrick Kelly
Head of Digital Sales
Digital Sales Manager
Digital Sales Manager
T: 0208 612 7021
T: 0208 612 7547
T: 0208 612 7503
E: Gareth.Vaughn.Jones@Channel5.com
E: Emily.Young@Channel5.com
E: Patrick.Kelly@Channel5.com
• Ad Operations: Creative and Trafficking
Email all VoD and display creative to: OnlineTrafficking@channel5.com
Aimee Goldsmith
Lee Martin
Aisha Sayid
Ad Operations Manager
Traffic and Analytics Executive
Traffic and Analytics Assistant
T: 0208 612 7541
T: 0208 612 7544
T: 0208 612 7546
E: Aimee.Goldsmith@Channel5.com
E: Lee.Martin@Channel5.com
E: Aisha.Sayid@Channel5.com