Video on Demand (VoD)
Creative guidelines for standard VoD ads on Demand 5
Additional notes
Creative delivery
Value
Container (file format)
MP4
Codec
H.264
Display aspect ratio
16:9 (not anamorphic)
Dimensions
1280 x 720 pixels
Frame rate
PAL 25 fps
Video profile
High@L4.1
(Main acceptable if ‘High’ is not possible)
Video bitrate
7680 kbps
Audio format
AAC
Audio bitrate
128 kbps
Audio sampling rate
48 KHz
Duration (max)
30”
(premium rates apply for longer durations)
Creative is required to spec five working days
before campaign start date. All creatives are
subject to Channel 5 approval.
Clock number
All files need to be supplied with clock number
for clearance through Clearcast
(please see next slide for more information)
Please refer to Channel 5’s standard terms
and conditions for advertising.
Clock slates
Clock slates are to be removed before delivery
Click URLs: Destination or Click URLs are to
be supplied by advertiser/agency
Tracking: All clicks and impressions are
recorded by Channel 5, additional third-party
tracking can be supplied by the
advertiser/agency, depending on the
provider. The agency/advertiser are
responsible for notifying the Demand 5 Ad
Ops team of any tracking issues within 24
hours of campaign live date. Due to the
variety of fourth tracking providers, please
check with us whether we can support the
provider.
To avoid unnecessary delays delivery of ads
should be delivered via Adtsream or IMD.
Please note, if your campaign is running on
Virgin Media and/or Sky further creative and
delivery specifications can be found here:
http://about.channel5.com/digitalmedia/advertise-on-our-websites
Clearcast and clock numbers
Ensuring your creative is compliant
A clock number is given to a commercial to identify a particular version and it is unique to a particular product.
The clock number is made up of 15 characters. For example: AMV/BTBB001/030
AMV – this represents either the creative agency or the production house
BT – in this example the product is British Telecom
BB – the product is broadband
001 – is the version number of the broadband commercial
030 – represents the time length of the commercial, in this example 30 seconds
The clock number is given to the commercial by the production house or creative agency that produces the
commercial. They are responsible for sending the final version of the commercial to Clearcast for approval. A digital
buyer would contact the production house for the latest clock number(s) for the commercial. Please note the VoD
creative needs to match the clock number exactly, a linear clock number cannot be used for a VoD commercial if it is
not identical.
Clearcast
www.clearcast.co.uk
0207 339 4700
Creative is required five working days before campaign start date. All creatives are subject to Channel 5 approval.
Please refer to Channel 5’s standard terms and conditions for advertising.
Sponsorship bumpers
Creative guidelines for sponsorship bumpers on Demand 5
Click URLs: Destination or Click URLs are
to be supplied by advertiser/agency
Tracking: All clicks and impressions are
recorded by Channel 5, additional thirdparty tracking can be supplied by the
advertiser/agency, depending on the
provider. The agency/advertiser are
responsible for notifying the Demand 5 Ad
Ops team of any tracking issues within 24
hours of campaign live date. Due to the
variety of fourth tracking providers, please
check with us whether we can support the
provider.
Delivery: To avoid unnecessary delays
delivery of ads should be delivered via
Adtsream or IMD. Alternatively they can be
delivered as an email attachment.
Filename: Please ensure the filename of
the asset is the SP clock number provided
by the Channel 5 Sponsorship team
Please note, if your campaign is running on
Virgin Media and/or Sky further creative and
delivery specifications can be found here:
http://about.channel5.com/digitalmedia/advertise-on-our-websites
Creative is required to spec five working
days before campaign start date. All
creatives are subject to Channel 5 approval.
Creative delivery
Value
Container (file format)
MP4
Codec
H.264
Display aspect ratio
16:9 (not anamorphic)
Dimensions
1280 x 720 pixels
Frame rate
PAL 25 fps
Video profile
High@L4.1
(Main acceptable if ‘High’ is not possible)
Video bitrate
7680 kbps
Audio format
AAC
Audio bitrate
128 kbps
Audio sampling rate
48 KHz
Duration
15” pre roll
5” mid-roll and post-roll
Please liaise with the Sponsorship &
Partnership team if you are unsure what
lengths need to be supplied.
Clock number
Sponsorship bumpers do not need to be
submitted to Clearcast but must be approved
by Channel 5’s internal compliance team.
IMD Delivery
Delivering your ad to Demand 5
Creative for VoD campaigns running on Demand 5 should be delivered to ‘Demand 5’ which can be found under
Channel 5 Sales VOD within the IMD system.
If the campaign has been booked onto Demand 5 on the Virgin Media platform you will need to select ‘Demand 5 on
Virgin Media Platform’.
Please see screenshot below:
Please be aware that not all campaigns will be booked onto both stations. If you are unsure which stations to deliver
to please contact the booking agency for clarification.
If you require further clarification please contact the Channel 5 team and we will endeavour to assist you in any way
we can.
Adstream Delivery
Delivering your ad to Demand 5
Creative for VoD campaigns running on Demand 5 should be delivered to ‘Demand 5’ which can be found under
IPTV/VOD within the Adstream order system
If the campaign has been booked onto Demand 5 on the Virgin Media platform you will need to select ‘Virgin Media
TV VOD’.
Please see screenshots below:
Please be aware that not all campaigns will be booked onto both stations. If you are unsure which stations to deliver
to please contact the booking agency for clarification.
If you require further clarification please contact the Channel 5 team and we will endeavour to help in any way we
can.
Contact Us
How to get in touch
Sales
Ad Operations
Gareth Jones
Head of Digital Sales
T: 0208 612 7021
E: Gareth.Jones@Channel5.com
Please send all copy and rotation instructions to
Demand5Adops@Channel5.com
Emma Jewitt
Digital Sales Manager
T: 0208 612 7503
E: Emma.Jewitt@Channel5.com
Aimee Goldsmith
Operations Controller
T: 0207 098 2861
E: Aimee.Goldsmith@Channel5.com
Chris Mills
Digital Sales Manager
T: 0208 612 7298
E: Chris.Mills@Channel5.com
Lee Martin
Operations Manager
T: 0208 612 7544
E: Lee.Martin@Channel5.com
Frankie Hall
Digital Sales Assistant
T: 0208 612 7924
E: Francesca.Hall@Channel5.com
Christel de Haan
Traffic and Analytics Executive
T: 0208 612 7782
E: Christel.deHaan@Channel5.com
Olivia Katilov
Traffic and Analytics Assistant
T: 0208 612 7546
E: Olivia.Katilove@Channel5.com