Business Case Studies
Enterprise Rent-A-Car
Recruitment and selection
at Enterprise Rent-A-Car
Introduction to Enterprise Rent-A-Car
Introduction to Enterprise Rent-A-Car
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Almost 8000 offices worldwide
 Employing 65,000 people; annual turnover of over £4.5 billion
 A global business with a decentralised
‘local’ structure
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Enterprise services include:
 Replacement cars for accident repairs,
courtesy cars, short term rentals for special
occasions
 Collection service from home to rental car
Car rental market highly competitive
 Focus on customer satisfaction drives growth
 Needs the right people and skills to achieve aims
The role of Human Resource
Management
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A central function in the business
Workforce planning to manage current and future
staffing requirements
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Enterprise has policy of promoting from within
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To fill vacancies from retirements, resignations
To increase numbers to fill new jobs
To acquire new skills to use new technology
Over 1,000 graduates recruited each year
Recruits people with potential to grow
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Trains and develops people to meet business needs
Gives positive motivational effect on workforce
Attracting applicants
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External recruitment needed for new skills or
business expansion
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Enterprise offers a clear Career Path
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Advertising through newspapers and online
Trainees progress through branch management
May rise to General Managers over time
Enterprise is active within universities to attract
talent
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Interns act as liaison to potential applicants
Information provided
through Careers Fairs
and presentations
Attracting applicants
Recruitment

Online recruitment process
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Applications through the ‘Come Alive’ website
Improves speed and efficiency
Different entry routes
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Enterprise Internships – for students at university
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Students gain experience on the job across all areas
of Enterprise
May lead to full time employment on graduation
Graduate Management Trainee programme
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Fast-track career path to Assistant Manager
Selection

Job description

Summarises the job role and main
tasks
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Person specification
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Highlights the qualities the
candidate needs to have
Candidates selected on
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Match to skills and competencies framework
Ability to achieve not just current post but also future
potential
Assessment
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Different opportunities for candidates to
demonstrate abilities
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Online application form to match to role requirements
Face-to-face interviews with Recruitment and Branch
Managers
Successful candidates attend assessment day
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Practical test of communication and leadership skills
Individual and group exercises
Role-play
Team Assignment
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Who are Enterprise Rent-A-Car customers?
What is human capital?
Distinguish between market orientated and service orientated.
What is the difference between job description and job specification?
Why is it important for Enterprise Rent-A-Car to do workforce
planning?
In the first paragraph of the case study, what is meant by turnover?
Why is it important for a business such as Enterprise Rent-A-Car to
have aims?
What are SMART objectives?
Why does Enterprise Rent- A-Car offer Graduate Management
Training Schemes?
How might the Organizational structure for Enterprise Rent-A-Car
have changed over time?