Demand Analysis
LECTURER: EWA KUSIDEŁ, PH.D.,
DEPARTMENT OF SPATIAL ECONOMETRICS UŁ
LECTURER’S DUTY HOURS:
WWW.KEP.UNI.LODZ.PL\EWAKUSIDEL
FORMS OF COURSE ASSESSMENT: SIT-IN
TEST– 30 MINUTES
Programme objectives for the academic year
2010/2011
 Course: Demand Analysis
 Type of studies/System of studies: first cycle /full-time
 Faculty/ Year of studies /semester:




Ekonomia/III/6,
Ekonomia sp. Ekobiznes I st. III/6,
Finanse i rachunkowość/II/4,
Gospodarka Przestrzenna/II/4,
Logistyka, I st. II/4,
Logist.innow.tech.mat/II/4,
Międzynarodowe stosunki/II/4
Type of classes: lecture
Number of hours: 30
ECTS Points: 0-4
Lecturer/Teacher: Ewa Kusideł, Ph.D.
I. REQUIREMENTS/ INITIAL CONDITIONS (only for 2nd degree students):
1st degree course
II. LEARNING OUTCOMES
Knowledge: students have knowledge of fundamental economics related to demand for
consumer goods and services.
Skills: students are able to determine factors influencing demand for any goods or services,
analyze power and direction of the influence of these factors on demand, predict demand for
consumer goods and services.
Attitudes/Competencies: understanding market regularities.
III. CONTENTS:
• demand, supply and market equilibrium,
• elasticity of demand with respect to price, income, advertisement and cross elasticity,
• price elasticity of demand and its influence on sale revenues,
• estimation and verification of different forms of demand function.
CONTENTS:
Demand and supply and market equilibrium
Factors which determine the supply of good and services;
Factors which determine the demand of goods and services with special attention to:
prices (of investigated good and substitutes and complements) and economic paradoxes,
income and division into normal, basic, inferior and superior good,
advertising of investigated good and substitutes and complements.
Correlation between the demand and its determinants
Elasticity of demand
Characteristics of elasticity of demand
Price-elasticity of demand
Income-elasticity of demand
Elasticity of demand with respect to expenditures on advertisements
Cross-price elasticity of demand
Cross elasticity of demand with respect to advertisement
Calculations of elasticity of demand
Quotient of the demand growth and growth of its determinant
Derivative method – elasticity from linear demand function
Power function coefficients as elesticities of demand
The usefulness of elasticity in business’ decisions
The influence of marketing activity
Maximization of the sale revenue (in respect to price elasticity)
The localization of the company
Estimation and statistical verification of demand function
Kinds and availability of market data
Price growth indexes and their role in demand analysis
Analytical forms of demand function
Problems with forecasting on the base of demand function
V. LITERATURE:
Compulsory:
Begg D., S. Fisher, R. Dornbusch, Economics, McGraw-Hill Book Company, London (any edition),
chapter 2: Tools of economic analysis, chapter 3: Demand, supply and the market, chapter 4: Elasticities of
demand and supply
Course book developed by the lecturer available at:
http://www.kep.uni.lodz.pl/ewakusidel/index/materialy/statystyczna_analiza_danych/analiza_d
anych.html
Additional:
Begg David., S. Fisher, R. Dornbusch, Ekonomia, PWE, Warszawa [dowolne wydanie], rozdział 2: „Narzędzia analizy
ekonomicznej”, rozdział 3: „Popyt, podaż i rynek”, rozdział 4: „Reakcje popytu na zmiany cen i dochodów”;
Bingham R. C.,, Study Guide to Acompany McConnel: Economics. McGraw-Hill Book Company, Tenth Edition, 1987 (ISBN 0-07044964-3). Chapter 24-25, ss. 208-227.
Daszkowska Marianna, [1998], Usługi. Produkcja, rynek, marketing, PWN, Warszawa;
Jajuga Krzysztof., [1998 lub dalsze], Ekonometria, Metody i analiza problemów ekonomicznych, Wydawnictwo AE we Wrocławiu,
Wrocław;
Głowacki R., J. Kramer, L. Żabiński, [1981], Analiza rynku, PWE, Warszawa;
Kotler Philip., Marketing, [1999], Wydawnictwo Geberthner Spółka, Warszawa;
Kramer Józefa., (red.), [1999], Zachowania podmiotów rynkowych., PWE, Warszawa;
Kusideł Ewa, [2000], Some problems in testing of cointegration. Employment and production example, [w:] „Rynek - Innowacje Rozwój Ekonomiczny”, Absolwent, Łódź ;
Kusideł Ewa, Bogdan Suchecki [2000], Testing of Cointegration in the System of Equation, [w:] „Rynek - Innowacje - Rozwój
Ekonomiczny”, Absolwent, Łódź;
Kusideł Ewa, [2000], Application of structural VAR model and impulse response function, Dynamiczne Modele Ekonometryczne,
Wydawnictwo Uniwersytetu Mikołaja Kopernika, Toruń;
Nessim Hanna, M. Robert Dogde, [1997], Kształtowanie cen. Strategie i procedury, Polskie Wydawnictwo Ekonomiczne,
Warszawa;
Lubiński Marek., [2002], Analiza koniunktury i badanie rynków, Dom Wydawniczy Elipsa, Warszawa;
Mruk Henryk (red.), [2003], Analiza Rynku, PWE, Warszawa;
Rószkiewicz Małgorzata, [2002], ”Metody ilościowe w badaniach marketingowych”, PWN, Warszawa;
Rutherford Donald, [2002], Routledge Dictionary of Economics, Routledge, London, New York;
Tyszka Tadeusz. (red), [2004], Psychologia ekonomiczna, Gdańskie Wydawnictwo Psychologiczne, Gdańsk;
Wrzosek Wojciech., [1998], Funkcjonowanie Rynku, Polskie Wydawnictwo Ekonomiczne, Warszawa.