KIELCE SCHOOL OF ECONOMICS TOURISM
AND SOCIAL SCIENCES
Main course: MARKET ANALYSIS
Unit: ECONOMIC DEPARTMENT
Faculty: ECONOMICS
Level of education: FIRST LEVEL STUDIES
Profile of education: GENERAL ACADEMIC
Language: ENGLISH
Year of studies: III
Coordinator
Leader
Type of course
Prof. Aleksander Oksanycz
Prof. Aleksander Oksanycz
major
Type of classes / Number of hours: N
L
18
Aims:
C
S
L
LAB.
Credit Form
ECTS points
credit with a grade
4
The transfer of knowledge and skills in the scope of market theory
The transfer of knowledge and skills about the process of conducting market research
The transfer of knowledge and skills in the scope of the use of the market analysis
methods
LEARNING OUTCOMES
No.
Student who completed the course:
in the scope of KNOWLEDGE:
02
has a basic knowledge of the principles and characteristics of the market functioning in the socioeconomic system
knows the nature, elements, scope, forms of market
03
has knowledge of the system and the market mechanism
04
has knowledge of the purposes, functions and role of market research
05
06
has knowledge necessary to distinguish the purpose and scope of the use of market analysis, market and
marketing research according to the adaptation phase of a company to the market
has knowledge from the scope of procedures and phases of conducting market analysis
07
knows the methods of market analysis
08
has knowledge of entities
01
conducting market research
in the scope of SKILLS:
01
02
03
04
can carry out a market analysis procedure
can introduce the need for using market research and identifies the source of market information
is able to select and apply specific methods of market analysis
is able to analyze changes in market phenomena in time and explore the spatial and type structure of
market
05
can use the capacity, absorption, competitive analysis of the market
06
is able to interpret the results of market research
in the scope of SOCIAL COMPETENCES:
01
demonstrates awareness of the importance of systematic analysis of the market
02
learns to look at business processes from the perspective of optimization of market decisions
03
demonstrates the ability to analyze individually and in a team market events
recognizes the need to utilize the opportunities of the market environment and confrontation of market
entity achievements in relation to others
Introductory course: learning outcomes specified in the syllabuses of the subjects
Admission
MICROECONOMICS I, DESCRIPTIVE STATISTICS for the major ECONOMICS
requirements
04
(knowledge, skills,
competences) :
Course content:
The essence of the market, its forms, extent, scope, elements.
Types of market information.
Market system and its subsystems, and the relationships with the
real sphere and non-market regulatory sphere
The market mechanism
Market analysis, its objectives, sections (decision-making and
segmented), and fields of study
The reasons for conducting market research, the stages of the
research process, effects for optimizing economic decisions.
Market and marketing research
Development tendency research. Analysis of seasonal fluctuations.
The study of business cycles (test and economic barometer).
Analysis of the spatial structure of the market. Studies of the range
of markets (Reilly's law of retail gravitation).
Arranging elements of market space with the use of taxonomical
methods (Czekanowski's diagram).
W1, W2, W8, U2
Studying interdependence of market phenomena (analysis of:
proportionality of market phenomena distribution, the distribution
volatility, the efficiency of territorial changes, the analysis of the
elasticity of demand and supply).
Analysis of markets' competitiveness
W7, U3, U6, K3
Segmentation and selectivity of markets
Analysis of market capacity and absorbency
Final test
W3
W3
W4
W4, U2, K1, K2,
K4
W5, W8, K4
W6, W7, U1, U3,
U4, U6, K3
W6, W7, U1, U3,
U4, U6, K3
W6, W7, U1, U3,
U4, U6, K3
W6, W7, U1, U3,
U6, K3, K4
W6, W8, U1, U6,
K3
W7, U3, U5, U6,
K3
W1, W2, W3,
W4, W5, W6,
W7, W 8, U1, U2,
U3, U4, U5, U6,
K1, K2, K3, K4
Teaching methods:
informative lecture, problem lecture, practical - activating methods
Basic literature:
[1] Mruk H., (ed.) (2003), Analiza rynku, PWE, Warsaw.
[2] Kędzior Z. (ed.) (2004), Badania rynku. Metody i zastosowania, PWE, Warsaw.
[3] Mynarski S. (1995), Badania rynkowe w warunkach konkurencji, Fogra, Cracow.
[4] Kramer J. (ed.) (1994), Badania rynkowe i marketingowe, PWE, Warsaw.
[5] Styś A. (ed.) (1991), Analiza rynku ze wspomaganiem komputerowym,
Wydawnictwo AE, Wrocław.
[6] Mynarski S. (ed.) (1993), Analiza rynku. Systemy i mechanizmy, Wydawnictwo AE,
Cracow.
[7] Głowacki R., Kramer J., Żabiński L., (1981), Analiza rynku, PWE, Warsaw.
Additional
literature:
[1] Kowalewski G. (2005), Zarys metod mierzenia koniunktury, Wydawnictwo AE,
Wrocław.
[2] Lubiński M. (2004), Analiza koniunktury i badanie rynków, Dom Wydawniczy
ELIPSA, Warsaw.
[3] Kowalczyk S. (2007), Zastosowania badań marketingowych, PWE, Warsaw.
[4] Szreder M. (2004), Metody i techniki sondażowych badań opinii, PWE, Warszawa.
ECTS CREDIT BALANCE - student workload
Student workload
Category
Full-time
studies
Part-time
studies
Contact time with the teacher (didactical classes
scheduled according to plan of classes)
18
Exam preparation
30
Training preparation
Audit work preparation
Getting to know the literature on the subject and teaching materials
provided by the teacher
44
Laboratories preparation
Draft preparation
Other (please specify) consultations, participation in the exam /
passing
General:
8
100
The total number of ECTS credits for the course:
4
METHODS OF MEASURING THE EFFECTS OF EDUCATION (please tick X)
Learning subject
Verification methods
outcomes
Audit
Classes
Own
Exam
Drafts
work
Activity
work
Percentage
at the final
60
W1
X
10
30
Other
(Attendance)
W2
X
W3
X
X
W4
X
X
W5
X
X
U1
X
X
U2
X
X
K1
x
X
K2
x
x
Matrix Verification of learning outcomes for the course associated with the learning outcomes for the
field of study
Learning
outcomes
for the
specialty
Learning outcomes for the course
W1 W2 W3 W4 W5 W6 W7 W8 U1 U2 U3 U4 U5 U6 K1 K2 K3 K4
K_W01
K_W02
K_W03
X
X
X
K_W04
K_W05
K_W06
K_W07
X
K_W08
K_W09
X
X
X
X
K_W10
K_U01
X
K_U02
X
X
X
K_U03
X
K_U04
X
K_U05
X
X
K_U06
K_U07
X
K_U08
K_U09
K_U10
K_K01
X
K_K02
K_K03
X
X
X
X
X
X
X
X
X
K_K04
K_K05
K_K06
K_K07
X
X
X
X
X
X