How ISO 26000 can be used by consumer
groups?
Ratna Devi Nadarajan
Deputy Secretary General – FOMCA
Wednesday 4 May 2011,
Country Case Study –
MALAYSIA
At the 19th Consumers International World Congress, Hong Kong,
3-6 May 2011
Content
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Examples on implementing social responsibility
in Malaysia
Steps already undertaken in order to launch the
wide use of the standard
The way forward and plans regarding the use of
the standard in your country
Issues/constraints foreseen related to the use of
the standard in your country
Examples on implementing social
responsibility in Malaysia
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Multiple CSR initiatives MOSTLY does not provide common
definition / interpretation of what constitute SR :
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Bursa Kuala Lumpur CSR framework
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Khazanah’s Government Link Companies Transformation
Programme or the “Silver Book”
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Prime Minister’s CSR Award
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ACCA Malaysia Environmental and Social Reporting
(MESRA) Awards [or ACCA Malaysia Sustainability
Reporting Awards (MaSRA) since 2009].
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StarBiz-ICR Malaysia Corporate Responsibility Awards
Steps already undertaken in order to
launch the wide use of the standard
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Information Brochure on Social Responsibility
Objectives:
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The brochure will serve to provide basic information to
the general public on Social Responsibilities
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The brochure will outline basic responsibilities of
consumers, industries and policy makers with regards to
social responsibilities
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The brochure will serve as the marketing tool and
information to trainees / conference/seminar participants
to disseminate information pertaining to Social
Responsibilities.
Steps already undertaken in order to
launch the wide use of the standard
Training on Social Responsibility
Objectives of the training session:
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To promote SR among individuals and
organisations
 To have more stakeholder participation
in social responsibility (SR) standards
development – comments,
disseminating information.
 Increase pool of experts and
stakeholders with sound knowledge on
SR, in Malaysia.
Steps already undertaken in order to launch
the wide use of the standard - 2010
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The first training
module developed
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The first training on
ISO 26000 using the
module was
conducted – October
18 and 19; 2010
Steps already undertaken in order to
launch the wide use of the standard
Inter – University Annual debate on SR
related themes
Objectives of the debate :
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To bring out the critical thinking skills among
graduates to express their thoughts with
regards to social aspects of economics and
trade
To identify individuals who can take part and
promote Social Responsibility criteria among
peers especially students in institutes of
higher learning.
To encourage SR based thinking among the
future workforce / entrepreneurs
Steps already undertaken in order to
launch the wide use of the standard
SR website development and maintenance 2007 2009 _2007
Objectives
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Enhance outreach capacity for the promotion of the importance
of social responsibility;
One point communication centre for the national mirror
committee members on ISO WG/SR – for deliberation of draft
standards and working drafts etc.
One point resource centre for national mirror committee
members and other stakeholders seeking information on works
related to SR in Malaysia and at the International level;
The way forward and plans regarding
the use of the standard in Malaysia
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Important to emphasize with the development of
an international standards on SR like the ISO
26000, other initiatives in Malaysia should seek to
align their criteria with the guidance standards.
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Promote the use of ISO 26000 principles as basis
for awards / CSR practices acknowledgement
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Provide support to promote ISO 26000 principles /
guidance at regional level (Asia / South east Asia)
Issues/constraints foreseen related to
the use of the standard in Malaysia
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Large number of CSR initiatives produces
challenges in benchmarking CSR performances
among its practitioners.
In Malaysia, it seems most of the CSR initiatives
addresses public relations
Concerns with the ISO 26000 used as barrier to
trade
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Issues with some international treaties not ratified
(ILO, UNHR, UNFCCC etc)