USAID Serbia Competitiveness Project

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USAID Serbia Competitiveness Project

Invest in Serbia!

Booz │ Allen │ Hamilton

Project Summary

• 4 Year $14.7 million project

• Objective:

 Broad-based economic growth

 Increased private sector competitiveness in targeted sectors

• Results:

Increased sales, exports, investment and jobs measured by return on investment (ROI) of 25:1

• Impact:

 Increased capacity of key sectors and businesses to compete on global, regional and domestic markets

 Increased productivity & improved business climate

2

Opportunities &

Constraints Study

• Assessment of leading sectors to identify those with high potential, obstacles to growth and potential early stage activities

• Found common needs across sectors:

I.

Sales & Marketing

II.

Education & Training

III. Policy Advocacy & Reform

The Opportunities and

Constraints Study brochure

• Conclusion: Support a broader set of sectors (11) to address the common themes and leverage impact

3

Export to Sales Ratio

90,00%

80,00%

70,00%

60,00%

50,00%

40,00%

30,00%

20,00%

10,00%

0,00%

2002 2003 2004

Year

2005 2006

Tourism

AutoParts

Education

Energy, especially renewable

Construction

Textile and apparel

Logistics, warehousing and transport

Film and production

Building materials

Wood processing and furniture

Construction & Building

Materials

 MosBuild Trade Fair “1 st Ever Serbian Participation”

 Belgrade Construction Fair

 Market Linkage Support

 FIDIC Establishment

The brochure published for

MosBuild

Renewable Energy :

 Wood Waste Biomass Feasibility Study

 International Investors Support

 FDI promotion (Investor Handbook, Investor Targeting and

Facilitation)

5

Wood Processing & Furniture:

 FSC Chain of Custody Certification

 Milan Fair mentorship

 Market linkages (regional trade fairs)

Tourism:

 IMEX Trade Fair

 Convention Bureau Capacity Building

 Domestic Tourism Development

Film and Production :

 Cannes Producers Network

 Film Commission Establishment

 Film Location Outsourcing Support

6

Other Sub-Sectors

Apparel

 Improving designer skills

 International Market

Linkages

 Producers’ Catalogue

Auto Parts

 Just-in-Time Outsourcing

IT

 CMMI/other certifications to improve outsource potential

 IT skills development

 Software development for local market demand

Logistics & Transport

 Load Sharing Study

7

“Serbia is Number One Business Reformer in the

World”

World Bank, Doing Business 2006

 CEFTA agreement in force

 Stabilization and Association Agreement (SAA) signed; candidate status planned for 2008

 WTO accession expected in 2008

 Partnership for Peace, member since 2006

 Legal reforms to align with EU legislation

 Tax incentives (10% corporate tax, etc)

 FDI Stock (2001-2007): $13.5 bn

Project Policy Activities: Law on Undertaking

Investment Projects Abroad, Spa Law, facilitating permitting in renewables

Serbia’s Market Access

 Duty free exports to the EU for almost all products

 FTA with Russian

Federation - market of

150 mil. people.

Limited number of exceptions

 CEFTA – duty free access to 30 million people market

Government Financial Incentives

Non-refundable funds for investments in all sectors, except agriculture, tourism, hospitality and trade

Investment projects rated based on the evaluation criteria : investors reference; participation of domestic suppliers; effects on R&D, HR etc.

See www.siepa.sr.gov.yu

Enhancing human capital

 Well educated

 Proficient in foreign languages

 Productive

(avg 11.8% increase in past five years)

 Readily available; Competitively priced

 USAID contribution:

• Trainings, ToT

• Skills Gap Analysis; Curricula changes

• Career Center Support

Conclusion: Respond to entrepreneurs and facilitate second stage of transition in Serbia

 Cross-cutting technical assistance

 Investment into preparation and follow-up of trade fair participation

 Specific market research based on investor needs

 Sector-specific policy assistance

 Targeted workforce development based on market research and trends

Booz │ Allen │ Hamilton

www.compete.rs

office@compete.rs

13

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