DESIGNBULLDOZER:
DESIGN DRIVEN
INNOVATION
Jane Oblikas, Estonian Design Centre
OBJECTIVES
Design Bulldozer is a unique project that aims to increase
companies' economic performance and competitiveness both
in domestic and foreign markets.
It gives businesses an excellent opportunity to:
- learn to develop innovative solutions
- apply the tools of design thinking
- implement developments under the guidance of
experienced and trained design managers.
Design Bulldozer is a pilot project launched by the Estonian Design
Centre, the Ministry of Economic Affairs and Communications, and
Enterprise Estonia.
OBJECTIVES
Design Bulldozer will
- help companies to offer new services and products
based on user centered design thinking
- train design managers
- create pratical desing thinking tools for businesses and
designers
KEY FIGURES
10 design managers
10 companies
20 months of implementing strategic design thinking in a
company (August 2012 – April 2014)
Design Bulldozer project budget 400 000 €
Company´s self-financing 3000€
POLICY CONTEXT
Estonia – heading towards innovation driven economy.
Goverment programme: “They key for Estonian economic growth lies in
the progress on the global value chain. Products and services made and
created in Estonia must become much more valuable and competitive.”
Design Bulldozer – the most
important action of the
National Action Plan for Design
2012-2013 (a part of Estonian
Enterprise Policy 2007-2013).
Positsioon indeksis
Eesti positsioon rahvusvahelistes ärikeskkonna
indeksites, võrdlus Ida-Euroopa riikide
ja Põhjamaadega (2010-2011)
100
90
80
70
60
50
40
30
20
10
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Keskmine CEE EL
Aver.
liikmedOf CEE EU
Aver
of Scandinav
Keskmine
Põhjamaad
Estonia
Eesti
* Välja arvatud Eesti, Bulgaaria ja Rumeenia
Allikas:
(1) The World Bank; (2) The World Economic Forum; (3) The Heritage Foundation;
(4) IFC, PwC; (5) The United Nations; (6) Transparency International
SET UP
2012
August
õppevisiit
Helsinkisse
October
vahekokkuvõtted ja kogemuste vahetus
2013
November
April
I Seminars and Workshops
I Visit Fiskars and Marimekko (Helsinki, Finland)
II Design Audits
III Public Presentation of the Design Projects
IV Development of the Design Projects
VI End of the Program, Public Review and Press Conference
Concept, Strategy and Mentoring
Richard Eisermann, Prospect, UK
2014
NATURE OF THE INTERVENTION
Know-how
Practical design tools
Design Audit
Strategic design thinking
Mentoring and coaching
Managing the design
processes
Long term intervention:
Changing corporate
culture
CAPTURING THE IMPACT
Feedback from the workshops and seminars
Feedback from the Design Audits
Presentations on developments after every 6 months
Producing a booklet on the case studies
Questionnaire the end of the programme
RESULTS AND IMPACT
Companies
•Shift in mindset and corporate culture
•Understanding that design can be used to create extra value
•More effective product and service development
•New target markets
•Long term increased profit, gross marginal and market share
Design Managers:
•Experience and practical tools
•Design demand - understanding of strategic design management
increases
General Public (businesses, universities, government institutions,
policy makers, designers)
•Increased understanding of the importance and opportunities of design
•Available knowledge and experience
LESSONS LEARNT
The process of finding companies and design managers is complicated and time
consuming. Need to come up with objective choosing criterias and include
broader spectrum of deciders (i.e. Ministry of Economic Affairs and
Communications , Enterprise Estonia, representative of the companies,
representatives of designers)
In order to keep up the motivation of participants:
-
keep the interest of the minister of Economic Affairs and Communications
-
get constant media coverage
-
encourage constant communication and arrange open presentations
We are also producing a 15 minute documentary on 4 of the participating
companies
MORE INFORMATION
http://www.disainikeskus.ee/en/designbulldozer/
Thank you!