Introduksjon til strategi

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SOL040

Strategic management

Inger Stensaker

Pedagogisk seminar

May 20, 2014

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Introduction to strategic management

• Characteristics of strategic decisions

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Future-oriented

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Complexity & uncertainty

• Students learn

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To formulate business strategy, corporate strategy, international strategy

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To apply analytical frameworks and models

• Focus on application of theory in practice

Case-based approach

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Topic for 2014 – how

CSR

impacts strategic decisions

• Lectures in aud.max

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Theory, with examples from practice

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Corporate guests talk about how

CSR impacts their strategy

• Two case seminars

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Group-based training in smaller auditoriums (TAs)

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Written case report, presentation

& discussion

• Case-based home exam

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Strategic analysis of firm-of-choice

(5000 words)

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Independent group work (no feedback)

• Individual exam

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Case format on final exam

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Assesses ability to apply strategy theory in practice

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Case 1: Statoil

• Theoretical framework: competitive analysis

• Case material handed out wk 4

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Information package developed together with Statoil & McK

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Written case report (2000 words) due wk 5

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Case seminar wk 6. Presentations & discussion. Specific roles.

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Feedback on written report handed back.

• Guest lectures:

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CEO Helge Lund, Statoil

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CSR responsible Natasha Blisson, Statoil

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Partner Eivind Johansen, McKinsey

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Case 2: Live Arctic

• Theory: resource-based theory

• Case handed out wk 7

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Information packaged developed in collaboration with Live Arctic

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Written case report (2000 words) due wk 8

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Case seminar wk 9. Presentations and discussions. Alternate roles.

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Feedback on written report handed back.

• Guest lecture

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Andreas Friis, social entrepreneur & ex. NHH student

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Key success factors for case seminars

• wrt students in the course

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Well-structured time frames for students

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Assign roles to everyone in the seminar

• wrt TAs

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Recruiting the right TAs

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Extensive preparation with TAs

Team up the TAs & clarify TA role

Coordinate - ONE VOICE

Use of examplars to prepare feedback

• wrt course instructor

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Be available for TAs prior to and during case seminars

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Attend all aud.max sessions and as many case seminars as possible

For home exam case: Q&A forum on It’s learning

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