PRimage PP Credentials

An introduction to PRimage
Who We Are
An experienced and results-driven PR,
communications, public affairs and event
management consultancy
Strategic focus on ROI contribution
Watchwords – energy, expertise, success!
Judy Viitanen
PR, public affairs and strategic communication specialist, with over
25 years’ senior in-house and agency experience. Strong
provenance in healthcare PR, social media, property PR, marketing,
advocacy and campaigning.
Judy has a detailed knowledge of the workings of government and
the changing NHS, coupled with an understanding of how policy
developments can impact on business success.
She has a proven track record in advising pharmaceutical and health
care organizations on how to address the political, regulatory and
corporate reputation challenges facing their business, as well as
how to manage their communication with political stakeholders.
Our core values are:
Knowledge and Professionalism
Integrity and Reliability
Enthusiasm and Commitment
Creativity and Energy
Media relations and publicity
Social media and online PR
Event management & strategic networking
Political lobbying and awareness-raising
Sponsorship strategy and activation
“Judy is a first class Public Relations professional with extensive links and experience
in the Pharmacy and Healthcare sector. She works well with trade and consumer PR
alike and has a deft touch in putting across complex stories. Judy advises and
counsels with expertise and drives to right solutions for all her clients. Diplomatic,
engaging and discreet, Judy is an excellent choice for any company”
Gordon Farquhar, Commercial Director (Pharmacy), The Co-operative Group
has an excellent record of developing PR and was instrumental in the Save Our
Pharmacy campaign which generated more letters to MPs at the time than the Iraq
Ash Soni, Board Member, National Pharmacy Association
“Judy has great expertise in PR, anticipating and providing accurate, timely and
relevant information, whether it's the long-term planning of campaigns, organising
specific events, or responding to day-to-day press enquiries”
Charles Gladwin, Editor Chemist & Druggist, Group Editor, Pharmacy, CMP Medica
“I have known Judy for over 20 years, and regard her as a highly focused, committed and intelligent
PR professional who is passionate about the industry in which we operate. Her work for us over the
past 3 years has ensured much clarity and consistency in our corporate communications. Hugely
personable, a sunny personality and a delight to work with, she goes above and beyond the call of
duty to deliver an exceptional service. I would therefore highly recommend Judy - she will prove to
be a valuable asset to your company, as she has done to mine"
Kirit Patel MBE, CEO, Day Lewis Plc
“Judy is a brilliant event organiser, a superb business person and a great PR and public affairs
executive. She is very well connected and she will undoubtedly ensure your business is well placed
to succeed”
Georgina Craig, Managing Director, G Craig Associates
“Judy is a highly experienced professional with a track record of managing complex communications
projects with multiple stakeholders”
Beverley Parkin, Director, Policy and Public Affairs, The Royal Academy of Engineering
Diverse Services
Media: health professional, trade,
consumer, specialist – all sectors
Corporate: positioning, profiling,
KOLS: healthcare professionals,
specialists, regulatory experts, celebrities
Trade: campaigns for manufacturers,
wholesalers, industry organisations
Consumers: at varying lifestyle stages
Diverse Industries
Healthcare & Wellbeing
Consumer Products & Services
Pharmacy & Pharmaceuticals
Property & Real Estate
Non-Profit & Charity
Social Media & Technology
Hospitality & Lifestyle
Government & Public Affairs
Associations With A Wider
Offering Strategic Counsel &
Strategic ad hoc advice and support, as
Creating opportunities for strategic
relationships and networking with
influential industry bodies, the media,
stakeholders and opinion formers
Target Audiences
The Media – national & regional
Women’s Press
Trade Press
Industry Bodies
PR Account Management
Agree on measurable and achievable
objectives and messaging
Day to day liaison & bi-weekly report
Monthly meetings with media & budgetary
You are informed and involved every step
of the way
Why PRimage
Strategic & creative expertise &
Track record: successful high-profile work
& results for varied & complex
Well-connected, substantial media
Intelligent joined-up 360° business &
results-led communications approach
Our Promise
PRimage will help you to:
Stand out from the crowd
Get noticed for all the right reasons!
Questions & Discussion
Thank You!
Judy Viitanen, PRimage
Contact Us
Telephone: +44(0) 1727874368
Mobile: 07717691845