Strategy
Evaluating Strategic
Options
Pete Considine
Staffordshire University
BLB10089-3 Tutor Pete Considine
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Success Criteria
of Strategic Options
Suitability
Acceptability
BLB10089-3 Tutor Pete Considine
Feasibility
2
Exhibit 10.4 Strategic Options
BLB10089-3 Tutor Pete Considine
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Evaluation Tools for
Assessing Suitability
•
•
•
•
•
TOWS Matrix
Relative suitability of options
Ranking strategic options
Decision trees
Scenarios
BLB10089-3 Tutor Pete Considine
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TWOS on
Robin Hood
(model from Johnson et al,
2005 Exploring Corporate
Strategy
Opportunities
1.
2.
3.
4.
Unpopularity of Prince
John
Join forces with the
Barons’ in plot to return
King Richard
Transit tax
Geographical expansion
Threats
1.
2.
3.
4.
Strengths
1.
4.
Willingness & loyalty of
men
Large numbers
Allies in farmers and
townsfolk
Income not taxed
5.
Reputation
2.
3.
Weaknesses
1.
2.
3.
4.
Lack of discipline amongst the group
Vigilance in decline
Loss of control within the band (Lack
of focus/direction of men when not
raiding)
Band too large –risk of capture
S3, O2 Objective to work with W3, O4 Objective: Overcome
Allies to Return King Richard
Etc etc
risk of capture by moving into new
areas
Etc
S2, T1 Deploy spare resources
Lack of game and food
to source food supplies
supplies (Growing number
of band members –
draining all the resources)
Revenues in decline
Retribution if caught
conspiring
Travellers avoiding forest
BLB10089-3 Tutor Pete Considine
Wx,Ty etc
5
Assessing Acceptability
Return
• Profitability
• Cost-benefit
• Real options
• Shareholder
analysis
Risk
• Financial ratios
• Sensitivity analysis
value
Stakeholder reactions
BLB10089-3 Tutor Pete Considine
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Ref JLThompson
Strategic Management 4th ed chp 19
BLB10089-3 Tutor Pete Considine
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Ref JLThompson
Strategic Management 4th ed chp 19
BLB10089-3 Tutor Pete Considine
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Ref J. L. Thompson
Strategic Management (2001)
BLB10089-3 Tutor Pete Considine
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Ref J. L. Thompson
Strategic Management (2001)
BLB10089-3 Tutor Pete Considine
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Ref J. L. Thompson
Strategic Management (2001)
BLB10089-3 Tutor Pete Considine
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Ref J. L. Thompson
Strategic Management (2001)
BLB10089-3 Tutor Pete Considine
12
Ref J. L. Thompson
Strategic Management (2001)
BLB10089-3 Tutor Pete Considine
13
Ref J. L. Thompson
Strategic Management (2001)
BLB10089-3 Tutor Pete Considine
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