Intercultural
Competences
How to behave in
an international
environment
Jan Bollen / j.w.bollen@saxion.nl
Agenda
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Competences, 3 levels
Stereotypes
Good wrong ?
Gestures
Onion model
The cultural iceberg
See 20% Judge 80%, useful skills
Hofstede cultural dimensions
Conclusion
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Intercultural competence is …
… having the
knowledge,
skills,
behaviour and
attitudes
to communicate
effectively with
cultures other
than your own
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3 levels Mind, Skills and Heart
A Mind set
Knowledge
A Skill set
Abilities
A Heart set
Attitudes
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Stereotypes
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Left Right, what is good
6 / 9 what is real
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Gestures 1
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Gestures 2
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Opening a meeting
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Onion model, peel off
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The Cultural iceberg
Dress
Language
Behaviour
Food
Attitudes
Implicit assumptions
Values
Mindsets
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The Cultural iceberg
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See 20 %
Judge 80 %
Example: Curacao road
What you see is a bad road
1 Liter Petrol € 1,00 (€ 1,70 NL)
Average salary 0,5 ( 1,0 NL)
Conclusion ???
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Earring
At what age do girls get earring
wholes in their ear?
Age: Year / Week / Day
2 reasons
Proud to have a GIRL
Pain (less)
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Useful skills
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Hofstede Cultural dimensions
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Power distance index
The Power Distance Index (PDI) is the
cultural dimension who looks at
how much a culture does or does not
value hierarchical relationships and
respect for authority
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Power distance
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Power distance
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Individualism
Individualism is the cultural dimension who
looks at
how much a culture respects the rights of
the individual versus those of the group
(whether family or company).
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Individualism
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Individualism
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Individualism - Collectivism
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Individualism - Collectivism
and Power distance
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Masculinity
Masculinity is the intercultural
dimensions who looks at the degree of
Masculine
aggressive
hard / rough
sequential
one task
hide emotions
not talkative
result
forceful
competitive
dominant
materialistic
left brain
Feminine
responsive
soft / gentle
spatial
multi tasking
show emotions
very talkative
process
loyal
co-operation
follower
relationship
right brain
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Masculinity
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Masculinity
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Uncertainty Avoidance
Uncertainty avoidance is the
cultural dimension what
measures
culture's preference for
strict laws and regulations
over double meaning and risk.
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Uncertainty Avoidance
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Uncertainty Avoidance
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Long term orientation
Long-term versus short
terms orientation cultural
dimension deals with
time horizon differences
between societies.
long-term orientation
societies focus on the
future, they follow
cultural trends.
short-term orientation,
focus on immediate
gratification and are
money-orientated
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Long term orientation
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India Spain UK
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Conclusions and Thank YOU
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