Cherokee Nation`s Communication Overview (PowerPoint)

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Cherokee Nation & Cherokee
Nation Businesses
Communications
Amanda Clinton
Director of Communications
Mission
The mission of Cherokee Nation and CNB
communications is to protect and promote the
image of the Cherokee Nation and, thereby,
Cherokee Nation Businesses.
Cherokee Nation Team
Director
Manager of public relations
Manager of multimedia
Webmaster
Videographers (two)
Writers (two)
Graphic artists (two)
Radio show host
CNB Team
Director
Manager
Project manager
Communications specialists (two)
Social media/multimedia specialists (two)
Writers (two)
Copy editor/admin assistant
Interns
We are the Cherokee Nation
If there is a way to communicate…
we are doing it.
Traditional –
Social –
Multimedia –
Projects –
Special events –
News releases, editorials, columns
Facebook, Twitter, blogs
YouTube, Anadisgoi, Vimeo
Where the Casino Money Goes,
Anadisgoi Magazine, Economic
Impact Report
News conferences, tours, mediaonly VIP events, groundbreakings
Where the Casino Money Goes
3x yearly
23,265 Cherokees reached
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CNE financial breakdown
Letter from the Chief
Jobs provided by CNE
Services provided by CNE
Anadisgoi.com
Anadisgoi.com
 The source for Cherokee Nation public realtions
 One-stop shop for media and citizens
 Fully interactive online newsroom, featuring
downloadable video, pictures, documents, etc.
 Everything is sharable to social media
 Heavily relied on by media
 Direct competitor to Cherokee Phoenix
 Expand to quarterly magazine
A typical week in earned media…
Issue 10 press releases
One written correspondence from the Chief
More than a dozen media requests
Produce three to four YouTube videos, including a
weekly address by the Chief
Manage 10 Facebook pages, five Twitter accounts,
Anadisgoi.com and a blog by the Chief
Social Reach
Twitter
5,075 followers
Facebook
68,042 fans
YouTube
630 subscribers
FY 2013 by the numbers…
FY 2013 by the numbers…
FY 2013 by the numbers…
FY 2013 by the numbers…
FY 2013 by the numbers…
FY 2013 by the numbers…
Questions?
Contact information
Amanda Clinton
Director of Communications
Cherokee Nation & Cherokee Nation Businesses
[email protected]
(o) 918.384.6944
(c) 918.497.6336
www.anadisgoi.com
Twitter.com/Amanda_Clinton
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