Tools for
Transforming Ideas
into Strategy
By Eliza Chute and Kym Cole
Eliza Chute
– Penn Grad ’10
– Earth Rights
International
Kym Cole
– Penn Grad ’11
– Fulbright Scholar
Founders of
Interprise
Investment Fund
Organizing
partners of Gazaab
Interprise @
SmallWorld
Entrepreneur
Creation Challenge
Entrepreneurship
is spending a few years of your life
like nobody would
so you can spend the rest of your life
like nobody can.
Join the Gazaab Interprise @ Smallworld 5-day Entrepreneur Creation Challenge
for a chance to win up to
US$10,000
*Total prizes and investments
We are looking for people who are:
Motivated
Passionate
Determination
Integrity
Looking for funding
Looking for mentorship
Looking for networks
Looking to learn business skills
Speakers
Sopheakmonkol
CEO & Co-Founder,
CODINGATE.
Dates: 17th-21st March 2014
Time: 8am-5pm
Place: SmallWorld Cambodia, #17,
St 604, Tuol Kork, Phnom Penh
Language: Khmer & English
How to apply: Online through
www.gazaab.org
**Program is free; Only 40 best applicants
will be selected to join this program
Chy Sila
CEO & Founder,
CBM Corp. & Sabay
Digital Corporation
Rithy Thul
CEO & Co-founder,
Small World
Somthearith Din
CEO and Co-Founder,
Frangipani Villa
Hotels
Chris Brown
Johnan Sokleang Chea
Founder of MangoMap
Director,
Eco-water treatment
Contact Us!
www.gazaab.org
Gazaab Interprise @ SmallWorld
Entrepreneur Creation Challenge
kymcole35@gmail.com
Idea Ping Pong
Directions:
1) Form groups of 5 to 6 people.
2) One person should take 2 minutes to explain
his/her business idea.
3) As the speaker is explaining, each member of the
group writes down ideas and suggestions on a
post-it.
4) Next, each member of the group shares his/her
ideas with the speaker.
5) Don’t forget to give the speaker your post it!
Business Model Canvas
What is it?
• Business Model: describes the rationale of
how a business creates, delivers, and captures
value
• Business Model Canvas: a tool to analyze,
discuss and describe a business model
– Blueprint
– 9 Basic Building Blocks
Customer Segments
• Customers can be divided into different
segments based on common needs,
behaviors, etc.
• Customer groups represent different
segments if
– They are reached through different channels
– They require different relationships
– They have largely different profitability
Different Types of Customer Segments
Mass Market
Diversified
Niche Market
Multi-Sided Platform
Segmented
Example
• For whom are we creating value?
• What are our customer segments?
• Who are our most important customers?
Customer Relationships
Describes the types of relationships a
company establishes with specific Customer
Segments.
Possible motivations:
Customer acquisition
Customer retention
Increasing sales
Example
• What type of relationship does each of our
Customer Segments expect us to establish and
maintain with them?
• Which relationships have we established?
• How costly are these relationships?
Value Propositions
• Reason a customer turns to one company over
another
• Solves a problem or satisfies a need
– New offer or existing offer with added benefits
• Each VP is a bundle of products or services
that satisfies the requirements of a specific
customer segment
Example
• What value do we deliver to the customer?
• Which one of our customer’s problems are we
helping to solve?
• What bundles of products and services are we
offering to each Customer Segment?
• Which customer needs are we satisfying?
Channels
Describes how a company communicates
with and reaches its Customer Segments to
deliver a Value Proposition.
Example
• How do our Customer Segments want to be
reached?
• Which channels work best and are most cost
efficient?
• How can we integrate our channels with
customer routines?
Revenue Streams
• Represents the cash a company gets from
each of its customer segments
• 2 different Types of revenue streams
– Transaction and recurring
Different Ways to Generate Revenue
Streams
Asset sale
Licensing
Usage fee
Brokerage fees
Subscription Fees
Advertising
Lending/Renting/Leasing
Example
• What are the customers willing to pay for the
value?
• What do they currently pay? (competitors)
• What does each revenue stream contribute to
overall revenues?
Key Resources
The most important assets required to make
a business model work.
Types of resources:
Physical
Human
Intellectual
Financial
Key Activities
• The most important things a company must
do to make its business model work
• Categories of Activities
– Production
– Problem Solving
– Network/Platform
Example
• What key activities do our value propositions
require?
– Distribution channels?
– Customer relationships?
– Revenue Stream?
Key Partners
The network of suppliers and partners that
make the business model work.
Motivations for partnerships:
– Optimization and
economy of scale
– Reduction of risk
and uncertainty
– Acquisition of resources
and activities
Cost Structure
• The costs incurred to operate a business
model
• What type of business is it?
Cost Driven
Value Driven
More Resources
• http://www.businessmodelgeneration.com/ca
nvas
• http://alexosterwalder.com/
• http://www.growingsocialventures.org/en/co
urse-content/social-business-model-canvas
Eliza Chute
– Penn Grad ’10
– Earth Rights
International
Kym Cole
– Penn Grad ’11
– Fulbright Scholar
Founders of
Interprise
Investment Fund
Organizing
partners of Gazaab
Interprise @
SmallWorld
Entrepreneur
Creation Challenge
Entrepreneurship
is spending a few years of your life
like nobody would
so you can spend the rest of your life
like nobody can.
Join the Gazaab Interprise @ Smallworld 5-day Entrepreneur Creation Challenge
for a chance to win up to
US$10,000
*Total prizes and investments
We are looking for people who are:
Motivated
Passionate
Determination
Integrity
Looking for funding
Looking for mentorship
Looking for networks
Looking to learn business skills
Speakers
Sopheakmonkol
CEO & Co-Founder,
CODINGATE.
Dates: 17th-21st March 2014
Time: 8am-5pm
Place: SmallWorld Cambodia, #17,
St 604, Tuol Kork, Phnom Penh
Language: Khmer & English
How to apply: Online through
www.gazaab.org
**Program is free; Only 40 best applicants
will be selected to join this program
Chy Sila
CEO & Founder,
CBM Corp. & Sabay
Digital Corporation
Rithy Thul
CEO & Co-founder,
Small World
Somthearith Din
CEO and Co-Founder,
Frangipani Villa
Hotels
Chris Brown
Johnan Sokleang Chea
Founder of MangoMap
Director,
Eco-water treatment
Contact Us!
www.gazaab.org
Gazaab Interprise @ SmallWorld
Entrepreneur Creation Challenge
kymcole35@gmail.com