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Walter Diemer was born on January 5,
1904. Twenty-two years later he would
become an assistant to the Fleer
company and become successful in
producing bubble gum.
Kids Blowing Gum: Living the Life
The Fleer Company was founded by
Frank Fleer. Originally, the Fleer
Company was a family owned business
until it opened up to the public and
became a privately owned company.
At the time, Gilber Mustin was the
president of the Fleer Company and
Diemer was his assistant.
Fleer Company: Multiple Products!
Unfortunately, two years later, Fleer almost
went bankrupt because of wasting money
buying a gum base from another
company. Mustin was determined to create
his own gum base to save money (because
of how cheap it really was) but soon got
bored, so Diemer took over in making the
gum base. He soon became successful in
producing the very first batch of the now
loved Dubble Bubble.
Bankruptcy: Just to See How it Is
On December 26, 1928, the Fleer
Company gave a batch of 100 pieces to
a small store in Philidelphia. According to
the public reaction, everyone loved the
idea of bubble gum. By the end of the
afternoon, the small and simple store
was sold out of Dubble Bubble.
No More: Ran Out of Gum!
The Great Depression was said to have
originally started in the early 1920s, but it
didn't really take place until 1929. The
depression lasted until 1941 (the
beginning of WWII for the U.S.). This
caused a little trouble for the Fleer
Company, but they fought through it for
their favorite buyers.
The Great Depression: The Cold TImes
Throughout his life, Diemer was very
successful with his new invention of
Dubble Bubble. He became the vice
president of the Fleer Company and
lived his life making gum until his family
died. He soon moved to a retirement
home where he met his second wife.
After a few years together, Diemer died
due to a heart condition.
Diemer: Dies With Success