Storytelling @USAIDGH with
Global Health Month+ More
Imperative
Place grassroots voices at the center of the
narrative and the procedures and processes to
determine and then articulate new goals.
We must engage in a
conversation with the people
we serve, and empower
citizens to use their voice on
finding success and economic
opportunity; and do so in a
way that uncovers stories of
hardship, hard work and hardearned gains
Get off the sideline and
stimulate discourse; identify
and engage communityfocused organizations,
potential innovators, bloggers
Change the narrative
Our narrative must
evolve as well to value
people and human
rights; we must
demonstrate collective
solidarity, and a
commitment to the
people we try to serve.
Peril of the single story;
robs people of dignity
Unleash social change
‘Aid' is only of value when it supports the
struggles of the many to unleash social change,
making communities more adaptive and
resilient in the process.
Communications can influence policy, amplify
local leaders, enable social activism, hold
Governments accountable
@USAID Health History
USAID is celebrating five decades of success in global
health. We are grateful for the role all of our implementing
partners have played in these successes. For this reason,
we would be honored if you would help compile USAID's
health legacy to date. Please read on to learn more about
our health legacy project and how your organization can
partake.
@USAID Storefront
• Create multiple dynamic and engaging visual
elements for the site:
– Interactive map for World Population Day
– Animated timeline for fight against HIV
– Several photo slideshows (APHA, Supply
Chain Management, 2012 Global Health
Retrospective)
Integrating look, feel, message
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Manage social media integration on the USAID public site (banner, icons, Twitter
feeds on event pages, and new language regarding social media)
Global Health News/
E-Postcards
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Develop 20 e-postcards annually to communicate USAID’s work in global health,
especially on key days (e.g., World Malaria Day, World TB Day)
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GH E-News: The GH E-News subscription list has increased by 19,227 subscribers
over the past year for a total of 41,200 subscribers. We consistently see a direct
correlation in increased website visitors when we send out an e-news or e-card.
We have an average open rate of 12% and click through rate of 3% which is
average for the industry.
Social Media
• Twitter: Since June 2012, followers
have gone up from 8,205 to 27,496, an
increase of more than 300% due to live
tweeting, increase of content sent out,
Twitter expert hours, and a focus on
event days.
• Facebook: Since June of last year, fans
have gone up from 2,200 to 9,375, a
426% increase. We have also seen an
increase in the number of users led
to usaid.gov by clicking on a link from a
Facebook post. It has increased as
much as 150% since last year. We have
also seen a higher reach on posts that
include photos and posts sent in the
late evening.
Child Survival Call to Action
•
Joint effort by Ethiopia,
India, USAID and
UNICEF
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Countries signed on to
commit to acclerating
reductions in child
mortality
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Presentations from the
countries with the
highest burden of
under-five mortality,
including presentation
of new national plans
•
A lot of momentum - A
Promise Renewed has
spawned major followup events in India,
Ethopia (regional),
others
Ending preventable child and
maternal deaths
Nutrition
Immunization
Prevention and
Treatment of
Infectious diseases
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Pneumonia
Diarrhea
Malaria
AIDS/PMTCT
Family planning
Child and maternal
survival
Enabling
Environment
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Education
Empowerment of
women
Economic growth
Environmental factors
(e.g. water supply,
sanitation, hygiene)
Hygiene,
sanitation, and
water supply
Neonatal
interventions
• Preterm birth
complications
• Intra-partum events
• Neonatal infections
• Congenital
abnormalities
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Global Health Month+
The purpose of this month+ was to spotlight the critical
role global health plays in ending extreme poverty -with a particular focus on ending preventable child and
maternal deaths, and creating an AIDS-Free
generation. Seven thematic weeks …
May 1-10 science, technology & innovation (ST&I)
May 11-17: Mothers, Partnerships
May 18-27: HIV
May 27-June 2: Family Planning
June 3-4: Evidence
June 5-13: Nutrition
*June 13: A Promise Renewed One-Year Anniversary
(stay tuned)
June 13-20 Agriculture & Food Security
Global Health Month+
• Starting with April 22, with World Malaria Day, USAID has
looked at the topic of child survival through a series of different
lenses. These have included malaria, immunizations,
innovation, mothers, partnership, AIDS-Free Generation, family
planning and nutrition.
• Through each of these focuses we’ve utilized the networks of
our partners by cross-posting blogs and digital content on the
USAID blog and social media channels. In addition, we provided
a toolkit for partners for each focus area. The toolkit provided
event information, key messages, specific asks for engagement,
and sample social media content.
• We featured 40 partner blogs on USAID IMPACT
• Through the use of the #GHMatters hashtag, more than 1
million people have been engaged through our themed weeks.
Diverse Actors,
Initiatives, Groups
Upcoming Priority Events
APR Related (through December)
Bangladesh APR Launch (July 21): Dhaka
Saving Lives at Birth DevelopmentXchange (July 23-25): Washington
UN Foundation Post-2015 Event (July 24)
Liberia APR Launch (July 25): Bomi County
AU International Conference on MNCH (August 1-3): Addis
Cameroon APR Launch (early August): TBD
World Breastfeeding Week (August 1-7): Global
Uganda APR Launch (August 30): Kampala
LAC Regional Child Health Meeting (September 10-12): Panama
UNICEF Child Mortality Report (September 12): Global/CGI
UNGA (September 23-29): NYC
World Contraception Day (September 26): Global
World Bank Meetings/APR High Level Meeting (October 11-13):
Washington DC
International Day of the Girl Child (October 11): Global
High Level Child Survival meeting (October 14): Washington DC
World Food Day (October 15): Global
Malawi APR Launch (November TBD): TBD
World Pneumonia Day (November 12): Global
International Family Planning Conference (November 12-15): Addis
World Prematurity Day (November 17): Global
International Day of the Toilet (November 19): Global
International Day of the Child (November 20): Global
60th Anniversary of Female Community Health Volunteer Program
(early December): Nepal
AFG Related (through December)
PEPFAR 10th Anniversary Infographic/Video
PEPFAR Annual Meeting (Week of October 14): South Africa
Advocates Meeting Follow-Up (TBD)
AIDS Vaccine Conference (October 7-10): Barcelona, Spain
World AIDS Day (December 1): Global
International Conference on AIDS and STDs (ICASA) (December 7-11):
Cape Town
Human Rights Day (December 10): Global
Non-APR or AFG Related (through December)
World Hepatitis Day (July 28): Global
International Youth Day (August 12): Global
Global Female Condom Day (September 12): Global
Clinton Global Initiative Conference (September 23-26): NYC
International Polio Day (October 24): Global
44th Union World Conference on Lung Health (October 30-November
3): TBD
APHA (November 2-6): Boston
International Day for the Elimination of Violence Against Women
(November 25- December 16): Global
Thank You!
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How can we be a better partner?
What are we missing?
What are your chief concerns?
Opportunities, challenges?