Presented by
Maureen Hagan
BScPT (Physiotherapist), BA PE
ACE, Can-Fit-Pro Certified
IDEA Award winning Program Director. Fitness
Instructor
Session #448
IDEA World Convention, August 9, 2013
1.
2.
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Highlight the latest program
trends and learn how to
leverage these trends for
profit.
Learn how to diversify your
business as a Personal Trainer
and expand your career as a
group exercise instructor.
Share best practices that help
us all succeed in this everchanging industry.
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While total
membership dues
revenue increased
6.9% on average,
total ‘non-dues’
revenue increased
by 9.6%
Contributors: 1.
changing demographics
2. inactivity and 3.
obesity.
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3.
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6.
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9.
10.
Educated fitness professionals
Strength training
Children and
Obesity related to children (tied with children programs)
Weight loss (in which exercise is now a component)
Older adult fitness programs
Personal training –more trainers and more diverse personal
training areas of specialty
Functional fitness
Core training
Group personal training (and non-dues revenue)
Small equipment used by personal trainers
and fitness instructors remain at the
top of the equipment trends:
1.
Bodyweight leverage equipment (e.g.
body weight, TRX, GTS, push-up and
pull-up devices, climbing ladders etc.)
2.
Foam rollers and small balls
3.
Balance equipment (BOSU, trainer
discs, wobble and balance boards)
4.
Kettle bells and Online scheduling
programs (Tie for 4th)
5.
Nutrition analysis software
6.
Computer workout tracking
7.
Yoga mats and equipment
8.
Medicine balls
9.
Fitness assessment equipment
10.
Stability balls
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Body weight leverage training programs
Functional exercise training
Seniors’ classes/training
Balance training & Cardio-respiratory interval training (Tie for 4th)
Personal training -2 clients share
Weight management classes and Personal Training -3-5 clients
share (Tie for 6th)
Outdoor activities: walking, outdoor personal training, group
activities such as hiking, running, cycling
Boot camps and nutrition assessment/coaching. (Tie for 8th)
Exercise for chronic medical conditions (diabetes or coronary
heart disease) and stretching and/or flexibility. (Tie for 9th)
Social activity groups: walking, running clubs, group trips and
retreats and Strength training. (Tie for 10th)
Top 5 Group Exercise
Trends:
1.
Body weight
leverage training
2.
Core-conditioning
classes
3.
Boot camp classes,
indoor
4.
Strength training
5.
Dance
Top 5 Mind-Body
Program Trends:
1.
Yoga
2.
Mind-body fusion
and Pilates and
yoga fusion. (Tie
for 2nd)
3.
Pilates
4.
Meditation
5.
Group reformer
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Pricing and selling
of group training
programs.
Menu offering
(based on…)
Marketing and
promotion.
1.
2.
3.
A growing and evolving role in North
America’s obesity epidemic and out-ofcontrol healthcare spending.
Growing business for personal trainers and
diversified career for group exercise
instructors provided you learn about the
‘business’ and your role in it.
Expansion beyond the brick-and-mortar
world of tradition into: lifestyle coaching,
lifestyle, virtual, on-line and technology
oriented, course, speaking, corporate,
outdoor, excursion, boutique…
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IDEA Fitness Instructor of the
Year 2006
IDEA International Program
Director of the Year—1998
Vice President- Operations,
GoodLife Fitness Clubs,
Canada
Director of Education-CanFit-Pro (Canadian Fitness
Professionals)
Licensed Physiotherapist
adidas sponsored athlete
Author of “FIT-iology-the
study of fitness in action,
Volumes I-III
Author of “GoodLife Fitness—
6 Weeks to a New Body” and
“The Newbody Workout for
Women—6 Weeks to a Fit &
Fabulous New You.
Website: www.mohagan.com
Email: mo@goodlifefitness.com
Or defyaging@golden.net