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InspiRing
Evin Robinson
Chief Executive Officer
Strength
Independence
Beauty
Courage
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Business Profile
Manufacturing retail company
InspiRing is all about boosting young women’s confidence and
awareness of female empowerment through the symbolic
messages associated with our rings
The color of our stones along with an associated inspirational
quote represents the symbolic messages.
Strength (Blue)
Courage (White)
“Knowing others is intelligence;
knowing yourself is true wisdom.
Independence (Red)
“Failure is impossible.”
Strength
Independence
“Yesterday I dared to struggle.
Today I dare to win”
Beauty (Pink)
“Love is the beauty of the soul”
Beauty
Courage
3
Qualifications
I have been researching female empowerment
since 10th grade
Understanding pressure teens face
Strong leadership skills making me confident and
faithful in my product
Empowerment is about inspiring someone
Strength
Independence
Beauty
Courage
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Legal Structure
InspiRing is a Sole proprietorship business.
I have chosen this legal structure because it allows
me to have complete control over the future
direction of the business
Strength
Independence
Beauty
Courage
5
Economics of One Unit
Definition of One Unit
One ring including a gift box and
a polishing cloth.
Selling Price per Unit
$6.OO
Direct Labor per Unit
$0.60
Materials per Unit
Total COGS Per Unit
$0.72
$1.32
Other Variable Costs
$0.00
Total Variable Costs
$1.32
Gross Profit Per Unit
$4.68
(Commission)
Strength
Independence
Beauty
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Cost of Materials/Direct Labor
Definition of One Unit:
Direct labor
(wage per hour)
Time (in hours) to
make one unit
Direct labor cost per
unit ($)
$5.00
7 min= .12 hr
$.60
TOTAL
$.60
Material
Description
Cost /Quantity
Cost per Unit ($)
Gold Wire
$2.50/ 200
$.01
Gift boxes
$.55/ 1 box
$.55
Polishing Cloth
$3.00/ 20
$.15
Beads
$4.00/ 750
$.01
TOTAL
$.72
TOTAL MATERIALS/DIRECT LABOR
Strength
Independence
Beauty
$1.32
Courage
7
Competition
Competitor
Price Quality
Compared to my
business
(better, worse) why?
Street Vendors
$5.00
Poor
Quality over quantity
H&M
$8.50
Good
Greater selection
Internet
$4.00
Good
No sentimental value
Competitive Advantage
Our rings are unique and hand crafted
Our product sends a positive message to young women and teenage
girls which provides our product with a sentimental value.
Strength
Independence
Beauty
Courage
8
Consumer & Market Analysis
Consumer Analysis:
Market Segment: Young women and teenage females.
Target Customer: Empowered females throughout
New York City
Market Analysis:
Location: Events such as Avon Breast Cancer Walk
Population: 10,000 per event
Income: Wide Range
Behavior: Already supporting female empowerment
Strength
Independence
Beauty
Courage
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Marketing Mix & Plan
Price: $6.00
Place: NYC
Product: InspiRing
Promotion: Email, business cards and word of mouth
Method
Description
Target Consumer
Cost
( age, gender, location)
Business Cards
Our business cards consist of 10-25 years of age
our logo, name and slogan and Females
a description of each ring and School, S.E.O, Events
the meaning behind it
free
Email / Internet
Send emails out to
10-25 years of age
friends/family around certain Females
holidays
Also create an internet
website to market product
free
Word of Mouth
Speaking of our business in
every opportunity
free
Strength
Independence
10-25 years of age
Females
Beauty
Courage
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Philanthropy Plan
InspiRing would like to give 10% of its profit to Girls
Inc, a national nonprofit organization dedicated to
inspiring all young girls to be strong, smart, and bold
Volunteer my time to help SEO organize an annual all
day conference (The Emerging Leaders Conference)
for females from the 8th-12th grade. This event is
held annually and focuses on female empowerment as
well.
Strength
Independence
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Average Monthly Fixed Costs
Type of Fixed Cost
Monthly Cost
Entrepreneurial Stipend
[hours x (minimum wage + $1]
Pliers (Depreciation)
$ N/A
Ring mandrel (Depreciation)
$2.50
Business Cards
(free)
TOTAL Fixed Costs
$2.92
Strength
Independence
$.42
Beauty
Courage
Monthly Sales Projections
Month
Units
Sold
January
10
February
30
March
20
April
20
May
24
June
25
July
20
August
26
September
20
October
15
November
20
December
40
Strength
12
Units sold
45
40
35
30
25
20
15
10
5
0
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Independence
Beauty
Courage
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Projected Yearly Income Statement
Selling Price Per Unit
$6.00
# of Units Sold
270
Total Sales
$1,620
Less Variable Costs
Total COGS
$356.40
Other Variable Costs
$0
Total Variable Costs
$356.40
Gross Profit
$1,263.60
Less Fixed Costs
USAIIRD
$35.04
Other Costs/Unforeseen
$60.00
Total Fixed Costs
$95.04
Profit before Taxes
$1,168.56
Less Estimated Taxes @25%
$292.14
Net Profit
$ 876.42
Strength
Independence
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Financing Strategy
for Total Start-up Investment
Source
Amount
Personal Savings
$50
Relatives/Friends
$60
Investor
$0
Grant
$51.50
Total:
Strength
14
Independence
Beauty
$161.50
Courage
15
Return On Sales
Return on Sales (ROS)
54.1%
$876.42/ 1,620 x 100
For every $1 dollar of sales,
my business earned :
$.54
$1.00
$0.80
$1 of sales
$0.60
Amount of $ gained/lossed
by sales
$0.40
$0.20
$0.00
ROS
Strength
Independence
Beauty
Courage
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Start-up Investment
Entrepreneurial hours
needed for start-up
Wage I pay myself
Total start-up
time investment
6 hrs
$ 4 per hour
$ 24
Item
Where I will buy
this?
Cost of Item
Ring Mandrel
Jewelry store
$ 15
Pliers
Hardware store
$5
CASH RESERVE covering 3 months of fixed
costs
Estimated TOTAL START-UP INVESTMENT
Strength
Independence
Beauty
$ 8.76
$ 52.76
Courage
17
Financial Ratio Analysis
Monthly Break-Even Units
1 unit
(2.92/4.68)
Start Up Investment Doubling
Years for my start-up
investment to double in value
$ 52.76/ $87.42 x 2
Strength
Independence
Beauty
.12
Courage
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Return On Investment
Return on Investment (ROI)
1061.1%
(87.42/52.76 x 100)
For every $1 dollar invested,
my business earned :
$16.61
$20.00
$15.00
Original $1 invested in
business
Amount of $ gained/lossed by
original dollar invested
$10.00
$5.00
$0.00
ROI
Strength
Independence
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Business & Educational Goals
Business
Use crystal beads and better
quality wire to make our rings.
Eventually, we would like to
expand our business and began
to make items for males.
Educational
Take jewelry classes to learn how to
make different designs.
In college, attend
entrepreneurship, marketing,
and/or psychology classes that will
help us expand our business.
Teach classes for young teens
showing them how to make our
rings and talking to them about
actually creating their own business
Strength
Independence
Beauty
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Time Management Plan
Business schedule for a typical week
Entrepreneurship Hours:
School Hours:
Work Hours:
Free-Time Hours:
Strength
Independence
18 hrs
40 hrs
40 hrs
22 hrs
Beauty
Courage
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InspiRing
Empower yourself by InspiRing others.
Thank you
for your consideration of
InspiRing
Strength
Independence
Beauty
Courage