2012 Atlantic coast CFC
Campaign Manager’s Guide
www.AtlanticCoastCFC.org
Welcome to the
2012 Atlantic Coast CFC
2011 We raised
$2,507,102.00
Thank You!
2011 theme: “The Magic of Life is Giving…
Together our Star Shines Brighter!”
2012 Campaign Goal is
$2,532,173.02
2012 CFC Theme
We are the hope
for
a Better
Contents
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Introduction
Campaign Roles
Responsibilities
MANAGE Reports
Supplies & Resources
Running a Successful Campaign
How do I promote the campaign?
What do I talk about the campaign?
Community Needs
Other Fun Campaign Ideas
Campaign Do’s and Don’ts
What If’s
Campaign Materials
FAQ
Introduction
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CFC History & Impact
CFC is the world’s largest and most successful workplace charity
campaign. The CFC began in 1961 by Executive Order of President
Kennedy who directed that the OPM develop an annual workplace
campaign for all Federal Employees.
The CFC offers donors the convenience of using payroll deduction for
their charitable contributions and it allows charities to apply annually for
inclusion in the campaign.
Charities must demonstrate to LFCC, a committee of local Federal
employees, that they are organizationally and fiscally sound and that
they provide a substantial public benefit through a variety of services
and programs.
The CFC’s solicitation period is from September 1st to December 15th.
Introduction
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Atlantic Coast CFC 2011 Achievements
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Raised $2,507,102.00 dollars for charities from
10,410 donors.
Implemented the Eagle Pins donor incentive.
Increased $35,000 of contributions going to
charities to help more programs and people.
Increase of Average Gift from $217 in 2009 to
$234 in 2010 to $241 in 2011.
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Introduction
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Atlantic Coast CFC 2012 Goals
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Raise $2,532,173,00 dollars for local, national
and international charities.
100% Employee Education/ Asking.
Increase of Average Gift.
Increase of Participation.
Increase of awareness of the needs.
Increase of satisfaction with CFC.
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Introduction
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2012 CFC Campaign Manager Training in
September
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Miami - Downtown
Miami – Doral/ Homestead
Fort Lauderdale
Key West
Palm Beach County
Rivera Beach
USPS
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Role of Campaign Manager
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Campaign Manager/ Campaign Coordinator/ POC
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Organizes and works with his/ her campaign team to Plan, Coordinate
and Implement a successful employee campaign.
Analyze your agency’s past results (contribution & participation)
Recruit, organize and train all the people necessary to carry out total
campaign responsibility (Key Workers, or form a committee that
involve Senior Leaderships).
Develop an overall plan and timetable that works toward a successful
employee solicitation. (Develop Roster as assignments for each Key
Worker.)
Set a goal for your campaign. (Such as, 1% increase of the result and
1% increase in participation from prior year)
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Role of Campaign Manager (con’t)
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Campaign Manager/ Campaign Coordinator/ POC
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Call on your Loaned Executives and CFC Staff for support and ideas.
Implement a campaign which educates employees on how CFC works
and solicits contributions from employees on peer-to-peer level.
Afford each employee an opportunity to give to CFC.
Coordinate events as holiday/ birthday/ retirement parties, health fair,
team-building events, or invite charities to share with you how your
dollar change a person’s life.
Hold a Weekly Campaign Meeting with your Key Workers. Report
progress and support one another.
Collect contributions and fill out Report Envelopes.
Prepare the necessary paperwork to report results.
Visit www.AtlanticCoastCFC.org to monitor your results and progress.
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Thank
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All employees for their participation in the CFC.
Responsibilities
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Coordinating the campaign as the everyday hands-on
person.
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Leading the campaign committee and keeping senior
management informed through the campaign.
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Serving
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Tracking
as a liaison between your office, the Loaned
Executive assigned to you and the CFC Staff.
progress towards your agency’s goals throughout
the campaign.
Responsibilities
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TEN Steps to Launch A Successful Campaign
Meet with your LE/ CFC Staff
Review your office structure and giving history
Obtain commitment from senior leadership
Recruit Help
Make a Plan
Use of social media
Promote your campaign
Report your result
Closing the Gap
Closing out the Campaign & Celebrate!
Responsibilities (con’t)
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TEN Steps to Manage Your Key Workers
Recruit, engage and supervise your Key Workers
Schedule and attend training with your Key Workers
Provide them with Campaign Supplies and information
Plan and direct regular group meetings
Train Key Workers to process Pledge Forms
Help Key Workers stay focus (stress how their hard work change
someone’s life)
Collect completed Pledge Form
Prepare Report Envelopes
Communicate with your Loaned Executive
Thank You Key Workers and recognize their work throughout the
campaign.
MANAGE REPORTS
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Report 1. Progress Report from Key Workers
(use of Staff Roster)
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Report 2. Keep record of what you have turned in.
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Report 3. Chart your success with the GOAL
CHART/ THERMOMETER Poster.
Ask your LE for a copy of the top Charities your office
supported in 2011.
Supplies & Resources
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Catalog of Caring
Pledge Forms
CFC Calendars
Donors’ Incentives
Key Workers Certificates
CFC Themes
Campaign Posters
CFC Website (www.AtlanticCoastCFC.org)
Senior Leadership Endorsement Letter Templates
Fun & Creative Campaign/ Events ideas
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Loaned Executives and CFC staff
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How do I Promote the Campaign
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Communication activities are the “voice” of your campaign.
(use posters, screensaver, emails, & flyers)
Know your employees/ colleagues. (Their likes, dislikes,
talents, and passions)
Develop a Strategy
Educate and Engage your colleagues
Promote your campaign on CFC website
Talk about your campaign and share your events on CFC
website & CFC Facebook.
Participate in the Communication Contest.
Social Media – Send them a CFC video.
Give them the opportunity to learn about charities firsthand
What Do I talk about the Campaign
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Federal Employees in the Atlantic Region support more than
3,500 approved charities
Last year, the Atlantic Coast CFC raised over $2.5 million to
address needs of the people and communities at home,
across the country and around the world.
Since 1961, through this collective effort, Federal Employees
have raised over $6 billion dollar.
This is a campaign about real people with real stories of
hope. Some of the recipients of these services are our
families, our friends, our coworkers, and our children.
Giving is easy.
We have the power to make a difference.
Hope is the greatest gift of all.
Community Needs
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Did You Know?
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On average, high school students who take 4 years of art courses score 100
points higher on SAT tests.
Worldwide, 70% of our beaches are eroding from a few inches a year to 15 feet.
Stroke caused by blood clots account for more than 80% of all brain attacks.
One in ten youth have asthma
Childcare costs rose 3 times faster than family income in a county.
There are over 400,000 individuals who don’t have health care coverage.
Nearly 30% of the homeless are veterans.
Heart disease remains the leading cause of death.
Millions of animals are destroyed each year because there aren’t enough homes
to go around.
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You Can Help!
Support CFC
today!
Fun Campaign Ideas
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Baby Picture Match game
Send a Flower/ Rose
Book/ Video sale
Balloon Pops
Bake Sale
Casual Day
Chili Cook-off Contest
Employee Cookbook
Car Wash
Pie-Throwing
BBQ
Raising Awareness
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Internal Communications: Agency Newsletter, emails…
Campaign Updates (where are we at? Goal
Thermometer)
Office Themes (Focus)
Special Events
Employee Testimonies
Charity Speakers
Create a “Did You Know?” Message board….
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Heart disease remains the leading cause of death.
Government and foundation funding continues to decrease, putting pressure on all nonprofits to increase operational funds.
What $10 can do for the needy in our community?
How many children in our community are homeless?
Campaign Do’s & Don’ts
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Do’s
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Set Goals: To Raise $_____
To Achieve ___ % Participation Rate
To Achieve a ___% Payroll Deduction Contribution.
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Set TimeLine: We plan to conduct our campaign from __ to __
Special Events on these dates….
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Form a Committee. Train them and keep them enthusiastic.
Pass out a Roster to KeyWorkers. Assign Caseloads.
Meet with Key Workers and Committee weekly.
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Campaign Do’s & Don’ts
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Don’ts
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Procrastinate – Don’t start too late
Coerce
Lack of enthusiasm
No timetable/ timeline to check against
Insufficient number of KeyWorkers
Lack of campaign publicity
Not enough emphasis on payroll deductions
Not making 100% employee personal contact
Inability to “ask”
Lack of Fun events and friendly competitions
Forget to say “Thank You”
What If’s
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I hate asking for Money.
The number one reason that people don’t give is that they are not asked. You are asking them to
invest in their community and help provide a strengthened community for all of us. Give Info. Share
passion. Giving is a personal choice…Respect that but afford the opportunity for everyone to make
that choice.
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I don’t have a thousand bucks right now.
Break it down per pay period. Show them “How far does your donation go?” Invest in your
community.
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This is going to be way too much work for me.
Ask for help from Management Team and coworkers. Work with your LE, CFC team, other Campaign
managers and Charity Representatives.
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What do they do with all the money?
To Create positive outcomes for people in need. Use Charity speakers and tools to see how lives are
changed and hope are given daily.
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My boss can’t be bothered.
Philanthropy is good for business, and good for the moral and spirit in the office, which leads to
increased productivity. Use CFC as a teambuilding opportunity.
What If’s
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(Con’t)
Wait until I get a raise first to give to CFC.
Giving up one latte, one soda, one bag of chip… a day
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I can’t coordinate a multi-site, multi-shift campaign.
Contact your LE and the CFC team. Their job is to help you and support you.
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Another near… another controversy.
Be prepared with the facts. Direct donation to charities that you want to give to.
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I can’t possibly live up to last year’s campaign.
We live a wonderful community that understands the need to help. Much has been accomplished, but
there is still great need.
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What part of “NO” don’t you understand?
Remember that your job is to give information and share your passion.
We are not aiming for 100% participation.
Pledge Forms
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Communicate with Your LE on number of Pledge forms you need for
your office.
Make your personal pledge first.
Pledge form in PDF is available on www.AtlanticCoastCFC.org
Pledge online – Employee Express
White form  Campaign Manager sends them to Payroll Office
Yellow Form  to CFC Office
Pink Form  to Donor
Catalog of Caring
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Know where to find what
Identify charities that you know your colleagues feel strongly for
OPM regulations
Instructions on how to fill out the pledge form
Contact information of your CFC Staff
Structure of CFC
Communication Contest Categories, Deadlines and Entries
Requirement.
Report Envelopes
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Fill out ALL SECTIONS completely
Don’t wait until you get every pledge.
Turn one in on a regular basis.
Keep a record of what you have turned in.
Cross check with the CFC record online.
Reconcile any discrepancies.
Both Campaign Manager and CFC Representatives (LE/ Staff) will
sign and seal the report envelope.
FAQ
Giving to the CFC outside of the region.
 Giving to a Charity not listed in your
regional CFC Charity list.
 Notify Payroll Office
 Notify CFC Office
 Notify the Donors
 Give us Feedback – It is important to us to
Be able to better serve & support you.
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We make a living by what we get,
but we make a life by what we give. - Sir Winston Churchill
Thank you!
We are the Hope for a Better
Tomorrow!”
Together we
can
build
a
stronger
www.AtlanticCoastCFC.org