Unit 6 Section A Bribery and Business Ethics AIR FORCE UNIVERSITY OF ENGINEERING FOREIGN LANGUAGE TEACHING AND RESEARCH PRESS Lead-in Pre-reading Activities Text Study Summary Writing Lead-in 预习 1 Interactive Mode I 2 Interactive Mode II 3 Interactive Mode III 课文 小结 写作 预习 课文 小结 Lead-in Our topic today is “Bribery”. Like it or not, almost every day witnesses reports about government officials accused of taking bribes. In effect, bribery has become an international disease. As the world trade grows, so does bribery. Today let’s take a closer look into the issue: 随 笔 Mode I Mode II Mode III 写作 Back Interactive Mode I Tips 预习 课文 小结 写作 Q1: In what forms does bribery come? 1) Money; 2) Goods; 3) Services; 4) Securities or stock shares; 5) Extra discounts; 6) Nepotism; 7) … 随 笔 Mode I Mode II Mode III Back Interactive Mode II 预习 课文 小结 写作 Back Q2: What's the negative effect of commercial bribery? Tips 1) Undermining the basic principles of market economy and market order; 2) Hindering fair competition / affecting the investment environment; 3) Damaging the legitimate rights and interests / leading to a lot of unexpected public events and other social problems; 4) … 随 笔 Mode I Mode II Mode III Interactive Mode III 预习 课文 小结 写作 Q3: What can we do to restore ethics in business? Tips 1) Primary focus should be on separation of business from politics; 2) Uproot the regional protectionism; 3) Cultivate a strong sense of fairness and honesty; 4) … 随 笔 Mode I Mode II Mode III Back Pre-reading Background Information Compound Dictation Watch and Discuss 导入 课文 小结 写作 Background Information 导入 课文 小结 写作 1. Chrysler Corporation Chrysler Corporation, founded in 1925, used to be one of the three largest American automobile manufacturers whose brands include Chrysler, Jeep and Dodge. The other two largest American automobile manufacturers are General Motors and Ford. 随 笔 背景知识 复合听写 视频讨论 Back Background Information 导入 课文 小结 写作 In 1998 it merged with Daimler-Benz AG of Germany (best known for its MercedesBenz brand name) to become part of the DaimlerChrysler Corporation, which is jointly owned by European, US and other international investors. In May, 2007, Chrysler sold 80% of Chrysler to an American equity firm and took on the name Chrysler Holding LLC. 随 笔 背景知识 复合听写 视频讨论 Back Background Information 导入 课文 小结 写作 Back 2. US Securities and Exchange Commission (SEC) US Securities and Exchange Commission (SEC) is a US government agency, whose mission is to protect investors and maintain the integrity of the securities markets. The Commission was set up by the US Congress in 1933. It is based on the concept that all investors, whether large institutions or private individuals, should have access to certain basic facts about an investment prior to buying it. 随 笔 背景知识 复合听写 视频讨论 Background Information 导入 课文 小结 写作 Back To achieve this, the SEC requires public companies to disclose meaningful financial and other information to the public. It is believed that only through the steady flow of timely, comprehensive and accurate information can people make sound investment decisions. At present the SEC is comprised of five Commissioners, four Divisions and 18 Offices, with a total of about 3,100 staff. 随 笔 背景知识 复合听写 视频讨论 Background Information 导入 课文 小结 写作 Back 3. International Chamber of Commerce (ICC) International Chamber of Commerce (ICC), founded in 1919, is to serve world business by promoting trade and investment, open markets for goods and services, and the free flow of capital. Its activities cover a broad spectrum, from arbitration and dispute resolution to making the case for open trade and the market economy system, business self-regulation, 随 笔 背景知识 复合听写 视频讨论 Background Information 导入 课文 小结 写作 fighting corruption or combating commercial crime. The ICC is made of a World Council (its governing body) and individual national committees and groups. Individual companies, corporations, professional associations as well as individuals can also join the ICC as individual members. 随 笔 背景知识 复合听写 视频讨论 Back Compound Dictation 导入 Directions: You will hear a passage three times. When the passage is read for the second time, you are required to fill in the blanks numbered from S1 to S8 with the exact words you have just heard. For blanks numbered S9 to S11 you are required to fill in missing information. For these blanks, you can either use the exact words you have just heard or write down the main points in your own words. Now listen to the passage. 随 笔 背景知识 课文 小结 写作 Back Listen to the passage 复合听写 视频讨论 Compound Dictation 导入 课文 小结 写作 Corruption also is a problem in the Commonwealth of Independent States and Eastern Europe. Yet, the World Bank says the problem has been [S1] _________ improving in twenty-six former communist countries. A World Bank report says the countries making the strongest [S2] ____________ market-based economic reforms have made the most progress. [S3] __________ Economists say Slovakia and Estonia are success stories. 随 笔 背景知识 复合听写 视频讨论 Back Compound Dictation 导入 课文 小结 写作 Both countries have [S4] ________ reformed their tax systems. The report says corruption is [S5] _________ in Albania and the Kyrgyz Republic. worsening Russia, Serbia and Macedonia are also said to have made little progress. The report says many businesses there report having to pay [S6] ______ bribes for services. It says the [S7] _________ possibility of membership in the European Union is a powerful tool for fighting corruption. 随 笔 背景知识 复合听写 视频讨论 Back Compound Dictation 导入 课文 小结 写作 The report notes progress in the fight against corruption in Romania and Bulgaria. The countries hope to join the EU next year. World Bank President Paul Wolfowitz describes corruption as the single biggest [S8] _______ barrier to development. Mister Wolfowitz became the Bank’s President last year. [S9] _____________________________ Since then, he has made the fight ____________________________. against corruption a major goal 随 笔 背景知识 复合听写 视频讨论 Back Compound Dictation 导入 课文 小结 写作 Back The World Bank has suspended or delayed loans to Chad, Bangladesh and India after corrupt activities were discovered there. they worry that too much Some groups say [S10] ______________________ effort to punish corruption could stop aid from ____________________________________________ reaching those most in need But World Bank _________________________. officials say [S11] ____________________________ they will withdraw from projects ____________________________________________ only when dishonest officials are clearly not __________________. interested in reform 随 笔 背景知识 复合听写 视频讨论 Watch and Discuss 导入 课文 小结 写作 Back Directions: Watch the video and then discuss the topics as follows: 1. Why is it easier said than done to stick to high moral standards? 2. What categories does questionable morality fall into on the Chinese campus? Video watching 随 笔 背景知识 复合听写 视频讨论 Key Key 这儿有一个超链接 到上一页的形状, 是百分之百透明的, 不要删掉。 随 笔 背景知识 复合听写 视频讨论 Text Study New Words Interactive Analysis of Text Text Study 导入 预习 小结 写作 New Words 导入 预习 小结 写作 n. [U] 行贿;受贿 n. [C] 道德;伦理 n (pl.) 道德准则;伦理标准 a. 聪颖的;机敏的 Phrases and Expressions 在增长 on the increase 生活方式 way of life 付清欠款;还钱 pay up 遵守;履行;支持;忠于 stand by 实际上,事实上 in practice bribery ethic ethics quick-witted 随 笔 单词学习 课文分析 课文学习 Back New Words accuse sb. of sth. in private a fact of life throw out close a deal speed up hit upon/on amount to behave oneself be caught in 随 笔 导入 预习 小结 写作 指控;指责 私下里,秘密地 生活现实;残酷的事实 抛弃;驱除 完成交易;生意成交 (使···)加快速度 忽然想出(主意等) 等于;相当于 表现得体 陷入;被卷入 单词学习 课文分析 课文学习 Back New Words 导入 预习 小结 写作 Back 受贿;贪赃枉法 (使)与······一致(相符) be on the take square... with… Proper Names Switzerland Chrysler Corporation US Securities and Exchange Commission Chile Iran International Chamber of Commerce (ICC) 随 笔 单词学习 瑞士(欧洲中部国家) 克莱斯勒汽车公司 美国证券交易委员会 智利(南美洲西南部国家) 伊朗(西南亚国家) 国际商会 课文分析 课文学习 Interactive Analysis of Text 导入 预习 小结 写作 The passage focuses on a social phenomenon in business—bribery. To convey his ideas clearly to the reader, the pattern of writing the writer adopts for this topic is as follows: 随 笔 单词学习 课文分析 课文学习 Back Interactive Analysis of Text 导入 预习 小结 写作 Back Problem Bribery and Business Ethics Analysis Solution Now let’s make a detailed analysis of the text through dynamic interaction: 随 笔 单词学习 课文分析 课文学习 Interactive Analysis of Text 导入 预习 小结 写作 Back 1-4) Part I Problem (Paras. (Para. ?) Q1: Why do students feel surprised when they find business ethics included in their business courses? A: Because they often do not realize that bribery in various forms is on the increase. (Para. 1) Q2: What will a businessman choose to do if he wants to make it easier to get an import license for his goods? Example? A: He may choose to stand by his principles, but, in practice, he usually prefers to bribe the official in charge. (Para. 3) 随 笔 单词学习 课文分析 课文学习 Interactive Analysis of Text 导入 预习 小结 写作 Back Part I Problem (Paras. (Para. ?) 1-4) Q3: What other questionable practices do businessmen adopt in addition to giving money? A: They tend to pay agents and purchasers an exaggerated commission, offer additional discounts, and make payments to numbered bank accounts in Switzerland. (Para. 3) Q4: Why is bribery on the increase? A: Because it seems to have become a fact of commercial life. (Para. 4) 随 笔 单词学习 课文分析 课文学习 Interactive Analysis of Text 导入 预习 小结 写作 Back Q: The Main Idea of Part I? A: Bribery in various forms has been on the increase for centuries. For example, what if during a negotiation the other side asks for a bribe? It is easier said than done to stick to high moral standards. For in a time of ever-greater competition, more than ever, a businessman finds it impossible to keep a buyer happy while clinging to his moral conscience. In effect, bribery has become a fact of commercial life. 随 笔 单词学习 课文分析 课文学习 Interactive Analysis of Text 导入 预习 小结 写作 Back Q: What device of writing is employed herein? A: Exemplification, as shown in Para. 4. General statement: Bribery and other questionable payments are on the increase. The example in support: The Chrysler Corporation _______ that it made ____________________ revealed questionable payments of more than $2.5 million between 1971 and 1976. Three admitted that they hundred other US companies had ________ had made payments of one kind _________ or another in recent years. 随 笔 单词学习 课文分析 课文学习 Interactive Analysis of Text 导入 预习 小结 写作 Back Part II Analysis (Paras. 5-8) ?) Q1: What is the first category of bribery? Example? A:The first category of bribery refers to substantial payments made for political purposes or made to ruling families or their close advisers to secure major contracts. (as confirmed in Paras. 5 and 6) Q2: What does the second category of bribery cover? A: The second category covers payments made to obtain quicker official approval of some projects. (as shown in Para. 7) 随 笔 单词学习 课文分析 课文学习 Interactive Analysis of Text 导入 预习 小结 写作 Back Part II Analysis (Paras. 5-8) ?) Q3 What does the third category of bribery involve? A: The third category involves payments made in countries where it is traditional to pay people to help with the passage of a business deal, as shown in some Middle East countries. (Para. 8) 随 笔 单词学习 课文分析 课文学习 Interactive Analysis of Text 导入 预习 小结 写作 Back Q: The Main Idea of Part II ? A: The bribery can roughly fall into three categories: The first category consists of substantial payments made for political purposes or to secure major contracts. The second category covers payments made to obtain quicker official approval of some projects. The third category involves payments made in countries where it is traditional to pay people to help with the passage of a business deal. 随 笔 单词学习 课文分析 课文学习 Interactive Analysis of Text 导入 预习 小结 写作 Back Q: What device of writing is employed herein? A: Listing supported by examples. Q: Three categories of bribery by listing? consists of substantial payments A: The first category ___________________________ made for political purposes or to secure major ______________________________________________ contracts The second category ___________________ covers payments ________. made to obtain quicker official approval of some ______________________________________________ project, to speed up the wheels of government The ________________________________________. third category _________________________________ involves payments made in countries ______________________________________________ where it is traditional to pay people to help with the _______________________. passage of a business deal 随 笔 单词学习 课文分析 课文学习 Interactive Analysis of Text 导入 预习 小结 写作 Back Q: The examples of the first category? A: One US corporation offered a large sum of money in support of a US presidential candidate at a time when the company was under investigation for possible violations of US business laws. In a court case involving an arms deal with Iran, a witness claimed that £1 million had been paid by a British company to a “negotiator” who helped close a deal for the supply of tanks and other military equipment to that country. 随 笔 单词学习 课文分析 课文学习 Interactive Analysis of Text 导入 预习 小结 写作 Back Q: The example of the second category? A: An interesting example of this kind of payment is provided by the story of a sales manager who had been trying for some months to sell road machinery to the Minister of Works of a Caribbean country. Finally, he hit upon the answer. Discovering that the minister collected rare books, he bought a rare edition of a book, slipped $20,000 within its pages, then presented it to the minister … A short time later, the deal was approved. 随 笔 单词学习 课文分析 课文学习 Interactive Analysis of Text 导入 预习 小结 写作 Q. The example of the third category? Some Middle East countries would be included on this list, as well as certain Asian countries. 随 笔 单词学习 课文分析 课文学习 Back Interactive Analysis of Text 导入 预习 小结 写作 Back Part III Solution (Paras. (Paras. 9-11) ?) Q. 1 What does the International Chamber of Commerce (ICC) favor? A. It favors a code of conduct that would ban the giving and seeking of bribes, distinguish between commissions paid for real services and exaggerated fees that really amount to bribes. (Para. 9) 随 笔 单词学习 课文分析 课文学习 Interactive Analysis of Text 导入 预习 小结 写作 Back Part III Solution (Paras. 9-11) ?) Q. 2 Do the ICC members agree to enforce the code? A. No. The British members would like the system to have enough legal power to make firms behave themselves, while the French delegates think it is the business of governments to impose law. (Para. 10) Q. 3 What dilemma will today’s businessmen face? A. It is difficult to square their business interests with their moral conscience. (Para. 11) 随 笔 单词学习 课文分析 课文学习 Interactive Analysis of Text 导入 预习 小结 写作 Back The Main Idea of Part III? A. To prohibit bribery, ICC favors setting up a code of conduct that would ban the giving and seeking of bribes and proposes a council to manage the code. But when it comes to how to enforce the code, opinions differ among members of the ICC. For the businessmen today, it is indeed hard to square the business interests with moral conscience. Q. What device of writing is employed herein? A. Deduction, as shown below. 随 笔 单词学习 课文分析 课文学习 Interactive Analysis of Text 导入 预习 小结 写作 Back The general statement of Para. 10? A. Unfortunately, opinions differ among members of the ICC concerning how to enforce the code. Specific details: The British members would like the system to have enough legal power to make companies behave ________________. themselves However, the French delegates think it is the business of governments to __________________. make and impose law The job of a business community like the ICC is to say what is right and wrong, but _____________________. not to impose anything 随 笔 单词学习 课文分析 课文学习 Detailed Study of Text 导入 预习 小结 写作 Bribery and Business Ethics Para. 1 Students taking business courses are sometimes a little surprised to find that classes on business ethics have been included in their schedule. 句型 They often do not realize that bribery in various forms is on the increase in many countries and, in some, has been a way of life for centuries. 随 笔 单词学习 课文分析 课文学习 Back Detailed Study of Text 导入 预习 小结 写作 Para. 2 Suppose that during a negotiation with some government officials, the Minister of Trade makes it clear to you that if you offer him a substantial bribe, you will find it much easier to 句型 get an import license for your goods, and you are also likely to avoid “procedural delays”, as he puts it. 句型 Now, the question is: Do you pay up or stand by your principles? 随 笔 单词学习 课文分析 课文学习 Back Detailed Study of Text 导入 预习 小结 写作 Para. 3a It is easy to talk about having high moral standards but, in practice, what would one really do in such a situation? Some time ago a British car manufacturer was accused of operating a fund to pay bribes, and of other questionable practices such as paying agents and purchasers an exaggerated commission, offering additional discounts, and making payments to numbered bank accounts in Switzerland. 随 笔 单词学习 课文分析 课文学习 Back Detailed Study of Text 导入 预习 小结 写作 Back Para. 3b The company rejected these charges and they were later withdrawn. Nevertheless, at that time, there were people in the motor industry in Britain who were prepared to say in private: “Look, we’re in a very competitive business. Every year we’re selling more than a £1billion worth of cars abroad. If we spend a few million pounds to keep some of the buyers happy, who’s hurt? If we didn’t do it, someone else would.” 随 笔 单词学习 课文分析 课文学习 Detailed Study of Text 导入 预习 小结 写作 Para. 4a It is difficult to resist the impression that bribery and other questionable payments are on the increase. 句型 Indeed, they seem to have become a fact of commercial life. To take just one example, the Chrysler Corporation, the third largest of the US car manufacturers, revealed that it made questionable payments of more than $2.5 million between 1971 and 1976. 随 笔 单词学习 课文分析 课文学习 Back Detailed Study of Text 导入 预习 小结 写作 Para. 4b By announcing this, it joined more than 300 other US companies that had admitted to the US Securities and Exchange Commission that they had made payments of one kind or another —bribes, extra discounts, etc.—in recent years. For discussion purposes, we can divide these payments into three broad categories. 随 笔 单词学习 课文分析 课文学习 Back Detailed Study of Text 导入 预习 小结 写作 Back Para. 5 The first category consists of substantial payments made for political purposes or to secure major contracts. 句型 For example, one US corporation offered a large sum of money in support of a US presidential candidate at a time when the company was under investigation for possible violations of US business laws. This same company, it was revealed, was ready to finance secret US efforts to throw out the government of Chile. 随 笔 单词学习 课文分析 课文学习 Detailed Study of Text 导入 预习 小结 写作 Para. 6a In this category, we may also include large payments made to ruling families or their close advisers in order to secure arms sales or major petroleum or construction contracts. 随 笔 单词学习 课文分析 课文学习 Back Detailed Study of Text 导入 预习 小结 写作 Para. 6b In a court case involving an arms deal with Iran, a witness claimed that £1 million had been paid by a British company to a “negotiator” who helped close a deal for the supply of tanks and other military equipment to that country. Other countries have also been known to put pressure on foreign companies to make donations to party bank accounts. 随 笔 单词学习 课文分析 课文学习 Back Detailed Study of Text 导入 预习 小结 写作 Para. 7a The second category covers payments made to obtain quicker official approval of some project, to speed up the wheels of government. An interesting example of this kind of payment is provided by the story of a sales manager who had been trying for some months to sell road machinery to the Minister of Works of a Caribbean country. 句型 Finally, he hit upon the answer. 随 笔 单词学习 课文分析 课文学习 Back Detailed Study of Text 导入 预习 小结 写作 Para. 7b Discovering that the minister collected rare books, he bought a rare edition of a book, slipped $20,000 within its pages, then presented it to the minister. This man examined its contents, then said, “I understand there is a twovolume edition of this work.” The sales manager, who was quick-witted, replied, “My company cannot afford a two-volume edition, sir, but we could offer you a copy with a preface!” A short time later, the deal was approved. 随 笔 单词学习 课文分析 课文学习 Back Detailed Study of Text 导入 预习 小结 写作 Para. 8 The third category involves payments made in countries where it is traditional to pay people to help with the passage of a business deal. Some Middle East countries would be included on this list, as well as certain Asian countries. 随 笔 单词学习 课文分析 课文学习 Back Detailed Study of Text 导入 预习 小结 写作 Para. 9 Is it possible to devise a code of rules for companies that would prohibit bribery in all its forms? The International Chamber of Commerce (ICC) favors a code of conduct that would ban the giving and seeking of bribes. This code would try to distinguish between commissions paid for real services and exaggerated fees that really amount to bribes. A council has been proposed to manage the code. 随 笔 单词学习 课文分析 课文学习 Back Detailed Study of Text 导入 预习 小结 写作 Para. 10 Unfortunately, opinions differ among members of the ICC concerning how to enforce the code. The British members would like the system to have enough legal power to make companies behave themselves. However, the French delegates think it is the business of governments to make and impose law. The job of a business community like the ICC is to say what is right and wrong, but not to impose anything. 句型 随 笔 单词学习 课文分析 课文学习 Back Detailed Study of Text 导入 预习 小结 写作 Para. 11 In a well-known British newspaper, a writer argued recently that “industry is caught in a web of bribery” and that everyone is “on the take”. This is probably an exaggeration. However, today’s businessman, selling in overseas markets, will frequently meet situations where it is difficult to square his business interests with his moral conscience. 随 笔 单词学习 课文分析 课文学习 Back Summary English Equivalents of Chinese Creative Application of Typical Expressions Further Application of Typical Patterns 导入 预习 课文 写作 English Equivalents of Chinese 导入 预习 课文 写作 Back 有高尚的道德标准 to have high moral standards 为方便讨论起见 资助某人做某事 for discussion purposes to finance sb.’s efforts to do sth. 向某人捐款/ 汇款 to make donations/payments to sb. 暗中将某物塞入······ to slip sth. into/within … 属于此类 to be included on this list 设计一套法规 to devise a code of rules 防止各种类型的贿赂 to prohibit bribery in all its forms 行贿受贿 the giving and seeking of bribes to behave oneself 使举止得体 随 笔 汉英互译 短语活用 句式应用 Creative Application of Typical Expressions 导入 预习 课文 写作 在增长: on the increase 私下里,秘密地: in private 抛弃;驱除: to throw out 忽然想出(主意等): to hit upon/on (使) ······与······一致(相 符): to square … with … 随 笔 汉英互译 短语活用 句式应用 Back Creative Application of Typical Expressions 在下降;在衰退中: 多亏彼此的思想沟通, 在削弱;正在衰落: 他们的关系正得到改 知 识 链 接 在痊愈中;在改善中: 善。 典 型 例 句 导入 预习 课文 写作 • on the decline • on the wane • on the mend 意 群 提 示 Back thanks to their / sb.’smutual mutualexchanges exchanges ideas / be Thanks of of ideas, their on the mendis on the mend. relationship 随 笔 汉英互译 短语活用 句式应用 Back Creative Application of Typical Expressions 当众;公开地: 他养成了事无巨细, 亲自;亲身: 事必躬亲的习惯。 知 识 链 接 实际上: 导入 预习 课文 写作 • in public • in person • in reality 典 型 例 句 意 群 提 示 Back develop the habitthe of habit doing ofsth. / attendtoto sth., He has developed attending big or small,big in or person everything, small, in person. 随 笔 汉英互译 短语活用 句式应用 Back Creative Application of Typical Expressions 投入: 他将痛苦埋藏心中, 摆脱: 全身心地投入到工作 知 识 链 接 导入 预习 课文 写作 • to throw oneself into • to throw off • to throw over 中。 放弃,背弃: 典 型 例 句 意 群 提 示 Back Having buried the pain in his heart, he threw bury sth. in one’s heart / heart and soul himself into his work heart and soul. 随 笔 汉英互译 短语活用 句式应用 Back Creative Application of Typical Expressions 回击,反击: 她年轻时就爱扮演老 模仿得很像: 太太的角色,而且模 知 识 链 接 导入 预习 课文 写作 • to hit back • to hit off • to hit up 请求: 仿得惟妙惟肖。 典 型 例 句 意 群 提 示 Back When young, fond of sth. playing be fondshe of was playing the she rolewas of sb. / hit off tothe role of old ladies, and hit them off to perfection. perfection 随 笔 汉英互译 短语活用 句式应用 Back Creative Application of Typical Expressions 我不在意你找我商量 做好准备;整顿就绪: 解决什么事, 而在意 安抚;抚慰: 解决;办理: 你要达到什么目的。 典 型 例 句 知 识 链 接 导入 预习 课文 写作 • to square away • to square off • to square up 意 群 提 示 Back I don’t care/ about what have square care about have sth. to you square uptowith sb. up with me, but about what intention you like to /accomplish. accomplish one’s intention 随 笔 汉英互译 短语活用 句式应用 Back Further Application of Typical Patterns 导入 预习 课文 写作 Back 用 于 记 述 “ 某 人 Sb. be a little (much / very) surprised (distressed / delighted / disappointed 对某事的反应”。/ excited / depressed) to find / know / learn that … 用 于 表 示 “ 人 对 It is difficult (for one) to resist the impression / notion / feeling / idea / 某事的感受”。 opinion / conclusion that … 用 于 表 述 “ 举 例 An interesting / striking / typical example of … is provided by the 说明”。 story of sb. who … 随 笔 汉英互译 短语活用 句式应用 导入 新视野 - 产生式应用 预习 课文 写作 这对夫妇欣慰地发现儿子有一片孝心。 活 用 例 句 意 群 提 示 Back The couple is very relieved to find that their son be relieved to find / have a sense of filial devotion has a sense of filial devotion. 随 笔 汉英互译 短语活用 句式应用 Back 导入 新视野 - 产生式应用 预习 课文 写作 三鹿奶粉事件后,人们很容易产生这样的印象:中 国食品的质量总不让人放心。 活 用 例 句 意 群 提 示 Back In the aftermath of San Lu milk powder incident, it was difficult citizens/ be to resist the in the aftermath of somefor incident a impression that the quality of Chinese food is a constant worry to sb. constant worry to people. 随 笔 汉英互译 短语活用 句式应用 Back 导入 新视野 - 产生式应用 预习 课文 写作 有个故事是说明勤奋刻 苦的典型例子:我们的 先人为了学习时不打瞌 睡而头悬梁、锥刺骨。 活 用 例 句 意 群 提 示 Back A typical example of diligence is provided by the one’s forefather / keep oneself awake in study / tie story of our forefathers who tied their hair on the one’s hair on the house beam / prick one’s thigh house beam and pricked their thighs with awls to with an awl keep themselves awake in study. 随 笔 汉英互译 短语活用 句式应用 Back Writing ※※※※ 写作模式 导入 预习 课文 写作实践 小结 Pattern of Writing 导入 预习 课文 小结 Listing supported by Example(s) Statement To make the reader clear The writer first presents about his ideas, the writer then his statement about what is lists his detailed statements discussed. supported by examples. For more 随 笔 写作模式 写作实践 Back Pattern of Writing 导入 预习 课文 小结 Back Example from the text For discussion purposes, we can divide these payments into three broad categories. (Statement) The first category consists of substantial payments made for political purposes or to secure major contracts. (Detailed Statement) For example, one US corporation offered a large sum of money in support of a US presidential candidate at a time when the company was under investigation for possible violations of US business laws. (E. 1) This same company, it was revealed, was ready to finance secret US efforts to throw out the government of Chile. (E. 2) 随 笔 写作模式 写作实践 Pattern of Writing 导入 预习 课文 小结 Back In this category, we may also include large payments made to ruling families or their close advisers in order to secure arms sales or major petroleum or construction contracts. In a court case involving an arms deal with Iran, a witness claimed that £1 million had been paid by a British company to a “negotiator” who helped close a deal for the supply of tanks and other military equipment to that country.(E. 3) Other countries have also been known to put pressure on foreign companies to make donations to party bank accounts. (E. 4) 随 笔 写作模式 写作实践 Pattern of Writing 导入 预习 课文 小结 The second category covers payments made to obtain quicker official approval of some project, to speed up the wheels of government. (Detailed Statement) An interesting example of this kind of payment is provided by the story of a sales manager who had been trying for some months to sell road machinery to the Minister of Works of a Caribbean country. Finally, he hit upon the answer. Discovering 随 笔 写作模式 写作实践 Back Pattern of Writing 导入 预习 课文 小结 that the minister collected rare books, he bought a rare edition of a book, slipped $20,000 within its pages, then presented it to the minister. This man examined its contents, then said, “I understand there is a two-volume edition of this work.” The sales manager, who was quick-witted, replied, “My company cannot afford a twovolume edition, sir, but we could offer you a copy with a preface!” A short time later, the deal was approved. (Example) 随 笔 写作模式 写作实践 Back Pattern of Writing 导入 预习 课文 小结 The third category involves payments made in countries where it is traditional to pay people to help with the passage of a business deal.(Detailed Statement) Some Middle East countries would be included on this list, as well as certain Asian countries. (Example) 随 笔 写作模式 写作实践 Back Writing Practice 导入 预习 课文 小结 Directions: Write a composition of no less than 120 words with a general statement supported by details on one of the following topics. One topic has been given a detailed outline that you can follow. 随 笔 写作模式 写作实践 Back Writing Practice 导入 预习 课文 小结 Topic: Two kinds of people who choose to live alone on purpose Listing: the first group: artists seeking inspiration example: story of a writer the second group: people being disappointed with life example: story of a woman 随 笔 写作模式 写作实践 Back Writing Practice 导入 预习 课文 小结 More Topics: Ways to enlarge vocabulary Preparations for future career 随 笔 写作模式 写作实践 Back Sample Writing 导入 预习 课文 小结 Back Two kinds of people who choose to live alone on purpose Typically there are two kinds of people who choose to live alone on purpose. The first group of people is artists. They believe in the inspiration in solitude. One of my friends is a writer. He enjoys the time when he is alone because he can stay up late to read and, above all, concentrate on his writing without fear of being interrupted by others. 随 笔 写作模式 写作实践 Writing Practice 导入 预习 课文 小结 Back On his wall he posts a quotation from Thoreau: “I never found the companion that was so companionable as solitude.” The second group consists of people who are disappointed with their marriage or family life. A woman I know has been living alone since her husband left her five years ago. She is not waiting for his return but she is just disappointed with life. 随 笔 写作模式 写作实践 End 新视野 大学英语 贿赂与商业道德 Para. 1 商科学生有时对课程里包含商 业道德课略感吃惊。他们通常没意识到 在很多国家,形形色色的贿赂行为正日 益增多。在某些国家,这已成为人们几 百年来的一种生活方式。 新视野 大学英语 Para. 2 假定在一场与政府官员的谈判中, 贸易部长向你明确表示如能给他一大笔 贿赂,那么你的商品拿到进口许可证就 会容易得多,还可能避免他所说的“程 序上的延误” 。现在的问题是:你是被 迫掏钱呢,还是坚持原则? 新视野 大学英语 Para. 3a 高尚的道德标准说起来容易,但 实际上人们在这种情况下究竟会怎么做呢? 早些时候,一家英国汽车制造商被指控利 用一笔基金行贿,并进行其他一些可疑运 作,如给代理商和客户高额回扣、提供额 外折扣、向一些在瑞士银行开的匿名账户 汇款等。 新视野 大学英语 Para. 3b 这家汽车公司否认了这些指控, 后来指控也被撤销了。然而,当时英国汽 车业里就有人准备私下里说:“瞧,我们 这一行竞争激烈,每年我们汽车的海外销 售额超过10亿英镑。如果花几百万英镑能 让一些客户高兴,谁会有损失呢? 我们不 这样干,别人也会这样干的。” 新视野 大学英语 Para. 4a 很容易产生这样的印象:贿赂以 及其他可疑开支正日渐增多。的确,这似 乎已成为商界的一个事实。仅举一例:美 国第三大汽车制造企业克莱斯勒汽车公司 透露,它在1971至1976年间共发生了250 万美元的可疑开支。 新视野 大学英语 Para. 4b 这一事实的披露,使克莱斯勒 与其他300多家美国公司一样,向美国 证券交易委员会承认自己近年曾有过某 种形式的支出,像贿赂、额外打折等。 为方便讨论起见,我们可将这些支出分 为三大类。 新视野 大学英语 Para. 5 第一大类是那些为政治目的或为 获得大宗合同所付出的大笔款项。比如, 有一家美国企业曾因可能违反美国商业法 规而受调查,当时它捐出一大笔款项支持 一位总统候选人。后来发现,这家公司也 打算资助美国推翻智利政府的秘密行动。 新视野 大学英语 Para. 6a 这一大类也包括为得到武器 销售或重大的石油、建筑等项目的合 同而向权势家族及其身边的顾问所付 出的大笔款项。 新视野 大学英语 Para. 6b 在一桩涉及对伊朗武器销售的 案子中,一位证人声称一家英国公司曾 付给某 “洽谈人” 100万英镑。此人帮 忙做成了一笔向伊朗提供坦克和其他军 事装备的交易。据闻其他国家也是如此, 向外国公司施压,要他们向党派组织的 账户捐款。 新视野 大学英语 Para. 7a 第二大类包括旨在促使政府加快 对某些工程项目的正式批准而作的支出。 关于这一点有个有趣的例子:有个销售 经理几个月来一直试图向加勒比地区一 个国家的建工部长推销道路工程机械。 后来,他想到了办法。 新视野 大学英语 Para. 7b 了解到建工部长收藏珍本书,他 买了一本书的珍藏版,在书里夹了两万美 元,将其送给部长。部长看了书的内容后 说:“我知道这书有两卷本的。” 机敏的 销售经理答道:“先生,我们公司买不起 两卷本,不过可以给你弄一本带 ‘前言’ 的! ” 不久,这笔生意获准了。 新视野 大学英语 Para. 8 第三大类指某些国家按照传统 做法付给在交易中起作用的人的费用。 中东的一些国家和某些亚洲国家的做 法都属此类。 新视野 大学英语 Para. 9 是否有可能制订一套公司法规, 防止各种类型的贿赂呢?国际商会(ICC) 赞成用一套行为准则来制止行贿索贿。 这一准则试图区分哪些是真正为服务所 付的佣金,哪些是等同于贿赂的过高费 用。已经成立了一个委员会来实际操作 这一准则。 新视野 大学英语 Para. 10 可惜的是,国际商会委员们就 如何实施这一法规的意见不一。英国委 员们希望这一体系有充分的法律效力以 使公司规范行事。而法国代表认为制定 和实施法律是政府的事。像国际商会这 样的商业团体该做的是表明孰对孰错, 而非强制实行什么。 新视野 大学英语 Para. 11 在一家知名英国报纸上,最近有 位作者指出 “企业已陷入贿赂网” ,人 人都 “贪赃枉法” 。这一说法可能有些 夸张。然而,如今做海外销售的商人们常 常难以做到既确保自己的商业利益,又无 愧于道德良心。 返回 Interactive Mode I and even securities or stock shares are often given In a time of ever-increasing competition in as the bribes to officials in charge more in order for them context of business, than ever, to abuse their power or sell influence. businessmen resort totheir bribery for anSome edge businessmen resort tomoney offeringis agents over others.even In general, usuallyorthe purchasers their interest first formadditional of their discounts choice to for lubricate their in business. their goodsExperts or services. Nepotism another estimate that ismore than form bribery. This happens when company oneofthousand million dollars in abribes are offers job to a relative of the goods, officialservices in charge paidaeach year. In addition, instead of someone with better skills. FOR MORE 随 笔 Mode I Mode II Mode III 返回 Interactive Mode II bribery, if taken in a broad For Commercial another, it hinders fair competition in the sense, isallocation the singleofbiggest barrier to a use of rational resources, as heavy society’s progress of civilization. For one bribes will deprive competitions of fairness in thing, it goes against the basic principles of the market. Andeconomy worst of and all, itundermines directly the market-based damages legitimate rights and interests market the order. As ever-increasing evidenceof reveals, once our market-based economy is a consumers in general, which in turn leads to with bribes, the accepted of lotstuck of unexpected social problemscodes and even conduct in it exist in name only. brings ruin onto the social stability. FOR MORE 随 笔 Mode I Mode II Mode III 返回 Interactive Mode III Fortunately, our Party has prohibited officials For our economy to remain healthy and from holding any post in business. The second sustainable, is much needthe to restore ethics focus should bethere on how to uproot regional in business. In my aopinion, thenet, firstfor focus protectionism. Such protective instance, bethe on present the separation of business from hasshould thrown construction market into a state of the(商政分离). good beingAs mixed the bad.goes And the politics longwith as business bottom is to with cultivate a strong of no fairness hand line in hand politics, theresense will be and honesty in the world of business as a whole. basis for recovery of ethics in business. FOR MORE 随 笔 Mode I Mode II Mode III Watch and Discuss 导入 课文 小结 写作 Charles is: heinwould proceed his studies As shown the video, it iswith damned hard by selling his principles of conduct or he for oneout to follow a road made up of principle would be expelled from the school and morality, especially when therebyissticking a to his integrity loyalty. Sad to say, many conflict betweenand one’s moral standards and people tend to choose theorformer under the one’s immediate profits vital interests. As excuse thatinif the theyvideo, didn’tthe doquestion so, someone else confirmed facing would. FOR MORE 随 笔 背景知识 复合听写 视频讨论 返回 导入 课文 小结 写作 返回 • The second category involves of cheating According to a survey basedall onkinds responses from in examinations, which morality stands out college students,among questionable onthe theuse of hi-tech such occasions as graduate campusdevices usuallyonfalls into three major categories: admission exams. • The first category consists of bribes given to • The third category covers payments made for the administrators in charge of student approval of authority concerning the records briber’s(学籍 vital 管理人) such for better exam reports. interests as enrollment or further education. FOR MORE 随 笔 背景知识 复合听写 视频讨论 新视野 - 产生式提炼与应用 商科学生对课程里包含商业道德课有时略 感吃惊。 原 句 译 文 Back 逆 译 练 习 Students taking business courses are sometimes a little surprised to find that classes on business ethics have been included in their schedule. 产生式提炼 新视野 - 产生式提炼与应用 Sb. be a little (much / very) surprised (distressed / delighted / disappointed / excited / depressed ) to find / know / learn that … 某人对······略(甚)感 惊讶 / 忧虑 / 高兴 / 扫兴 / 兴奋 / 沮丧。 句 式 提 炼 Back 应 用 提 示 用于记述“某人对某事的反应”。 产 生 式 应用 新视野 - 产生式提炼与应用 我们高兴地注意到, 在世界经济不景气的 背景下,欧盟企业越 来越看好中国的市场。 典 型 例 句 Back 意 群 提 示 We are delighted to learn that, against the EU enterprises / against the background of background of global economic recession, EU global economic recession / give more confidence enterprises are giving more confidence to the to sth. Chinese market. 新视野 - 产生式提炼与应用 贸易部长向你明确表示如能给他一大笔贿赂, 那么你的商品拿到进口许可证就会容易得多, 还可能避免他所说的“程序上的延误”。 原 句 译 文 Back 逆 译 练 习 The Minister of Trade makes it clear to you that if you offer him a substantial bribe, you will find it much easier to get an import license for your goods, and you are also likely to avoid “procedural delays”, as he puts it. 产生式提炼 新视野 - 产生式提炼与应用 Sb. make it clear to one that if one does sth., one will find it much easier to do sth. else. 某 人向人明确表示,如果能做某事,那么做成另 一事就会容易得多。 句 式 提 炼 Back 应 用 提 示 用于表述“某人的暗示或建议”。 产 生 式 应用 新视野 - 产生式提炼与应用 她向下属明确表示: 如果能深谙职业规 则,那么升职就容 易得多。 典 型 例 句 Back 意 群 提 示 She made it clear to her subordinates if they one’s subordinate / master the rules inthat career / mastered the rules in career, they would find it get promoted much easier to get promoted. 新视野 - 产生式提炼与应用 很容易产生这样的印象:贿赂以及其他可疑开 支正日渐增多。 原 句 译 文 Back 逆 译 练 习 It is difficult to resist the impression that bribery and other questionable payments are on the increase. 产生式提炼 新视野 - 产生式提炼与应用 It is difficult (for one) to resist the impression / notion / feeling / idea / opinion / conclusion that … 很容易产生(得出)这样的印象/概念 /感受/看法/结论:······ 句 式 提 炼 Back 应 用 提 示 用于表述“人对某事的感受”。 产 生 式 应用 新视野 - 产生式提炼与应用 在崇尚金钱的时代, 很容易产生这样的感 受:有钱走遍天下, 无钱寸步难行。 典 型 例 句 Back 意 群 提 示 In a time of money worship, it is difficult to resist in a time of money worship / get anywhere one the impression that, with money, one could get wants to / find it difficult to move even a step anywhere he wants to, while, without money, one would find it difficult to move even a step. 新视野 - 产生式提炼与应用 第一大类是那些为政治目的或为获得大宗合同 所付出的大笔款项。 原 句 译 文 Back 逆 译 练 习 The first category consists of substantial payments made for political purposes or to secure major contracts. 产生式提炼 新视野 - 产生式提炼与应用 The category of sth. consists of/ includes / covers / involves sth. made for …/ related to sth. else. 这一类包括为某个目的(与某事相关)所需要的项 目分类。 句 式 提 炼 Back 应 用 提 示 用于表述“事物的分类说明”。 产 生 式 应用 新视野 - 产生式提炼与应用 这一类公众服务既包括与普 通老百姓日常生活息息相关 的大众化信息,也包括为特 定人群服务的专业化信息。 典 型 例 句 Back 意 群 提 示 This category of public service includes both public service / popular information / specialized popular information related to ordinary people’s information groups daily lives and/ specific specialized information made for specific groups. 新视野 - 产生式提炼与应用 关于这一点有个有趣的例子:有个销售经理几 个月来一直试图向加勒比地区一个国家的建工 部长推销道路工程机械。 原 句 译 文 Back 逆 译 练 习 An interesting example of this kind of payment is provided by the story of a sales manager who had been trying for some months to sell road machinery to the Minister of Works of a Caribbean country. 产生式提炼 新视野 - 产生式提炼与应用 An interesting / striking / typical example of … is provided by the story of sb. who … 有个故事 是说明······有趣/突出/典型的例子:某人 ······ 句 式 提 炼 Back 应 用 提 示 用于表述“举例说明”。 产 生 式 应用 新视野 - 产生式提炼与应用 有个故事是说明伟大母爱的典型例子:搜救人员发现 一位母亲在汶川地震中已经死亡,但仍然用双臂支撑 着身体,从而使她身下4个月大的孩子安然无恙。 典 型 例 句 Back 意 群 提 示 A typical example of the great maternal love is provided the storylove of a/ mother in the up Wenchuan the greatby maternal prop oneself with earthquake who, when rescuers found her, was sth. / keep sb. safe and sound dead but still propped herself up with both her arms so as to keep her four-month-old child safe and sound under her. 新视野 - 产生式提炼与应用 像国际商会这样的商业团体该做的是表明孰对 孰错,而非强制实行什么。 原 句 译 文 Back 逆 译 练 习 The job of a business community like the ICC is to say what is right and wrong, but not to impose anything. 产生式提炼 新视野 - 产生式提炼与应用 The job / business / task of sb. is to do sth., but not to do sth. else 某人该做的是······,而非······ 句 式 提 炼 Back 应 用 提 示 用于强调“某人的职责”。 产 生 式 应用 新视野 - 产生式提炼与应用 一个大学生该做的是 丰富知识、磨练意志, 而非寻欢作乐。 典 型 例 句 Back 意 群 提 示 The business of a college student is to enrich his enrich one’s knowledge / temper one’s knowledge and temper his willpower, not to seek willpower / seek pleasure and make merry pleasure and make merry. 新视野 - 兼容性表达与应用 从生态平衡角度看, 在增长: 人类的智慧并未随着 逆 译 练 习 on the increase 财富的积累而增长。 典 型 例 句 Back 意 群 提 示 In terms of ecological balance, man’s wisdom in terms of ecological balance / man’s wisdom has not been on the increase along with the / along with the buildup of sth. buildup of wealth. 新视野 - 兼容性表达与应用 在充满诱惑的时代, 坚持原则: 坚持行为准则比贪财 逆 译 练 习 to stand by one’s principles 图利更难能可贵。 典 型 例 句 Back 意 群 提 示 In is more difficult in aa time time full full of of temptation, temptation /itone’s principles of to stand one’s principles of ofattainment conduct/sell out toby convenience / be more conduct to sell out to convenience. difficultthan of attainment 新视野 - 兼容性表达与应用 他最不愿意和口是 私下里,秘密地: 心非的人打交道。 典 型 例 句 逆 译 练 习 Back in private 意 群 提 示 be Hereluctant is most reluctant to do sth.to/ have comply dealings in public with but those undermine who comply in private in public / have but undermine dealings in with private. sb. 新视野 - 兼容性表达与应用 人要脱胎换骨,首先要 抛弃;拒绝接受: 抛弃的是思维定式。 典 型 例 句 逆 译 练 习 Back to throw out 意 群 提 示 For one to undergo achange complete the undergo a complete / thechange, first thing first thing to/throw out ispattern one’s fixed pattern to throw out one’s fixed of thinking of thinking. 新视野 - 兼容性表达与应用 对于任何想尽快适应新 (使······)加快速 环境的人,首要任务是 度: 尽可能多地了解它。 典 型 例 句 逆 译 练 习 Back to speed up the wheels / progress of … 意 群 提 示 For anyone who wants to speed up the wheels one’s adaptability to a new environment / of his adaptability to a new environment, the the most important task / know as much most important task is to know as much about about sth. as possible it as possible. 新视野 - 兼容性表达与应用 通常情况下,科学家 们许多偶然的发现, 忽然想出(主意等): 实际上是其多年努力 的必然结果。 典 型 例 句 逆 译 练 习 Back to hit upon / on 意 群 提 示 Generally speaking, many discoveries scientists generally speaking / in effect / a natural hit upon are, in effect, a natural result of their result of sth. / one’s many years of efforts many years of efforts. 新视野 - 兼容性表达与应用 在诚信的社会里, 以诚相待是人们的 行为准则: 逆 译 练 习 a code of conduct 行为准则。 典 型 例 句 Back 意 群 提 示 Inin a society ofof honesty, trueeach for people’s a society honestyit/istreat other code ofall conduct that/ It they treatfor each with with sincerity is true sth.other that … all sincerity. 新视野 - 兼容性表达与应用 如果你总是这样浑浑 等于;相当于: 噩噩地生活,你一生 都不会取得什么成就。 典 型 例 句 逆 译 练 习 Back to amount to 意 群 提 示 If you always live in a state of ignorance, you live in a state of ignorance / all one’s life will never amount to anything all your life. 新视野 - 兼容性表达与应用 总伺机牟取私利的 受贿;牟取私利; 人,终究总是会吃 伺机损人利己: 大亏的。 典 型 例 句 逆 译 练 习 Back to be on the take 意 群 提 示 on is thealways take / on in time / be isininline Hebewho the take linefor for great great losses inlosses time. 新视野 - 兼容性表达与应用 这个官员虽精通奉承 (使) ······与······一致 之道,但仍担心不能 (相符): 使自己的行为符合领 导的意图。 典 型 例 句 逆 译 练 习 Back to square … with … 意 群 提 示 The at /home with the art of / be official, at homethough with sth. the art of flattering be afraidisofstill failure to do sth. / the flattering, afraid of failure to intention square his of one’swith superior conduct the intention of his superior.