The American Marketing
Association (AMA)
What is AMA?
The American Marketing Association (AMA) is one of the
largest professional associations in the world with over
9,000 student members, and 21,000 professional
members who work, teach and study in the field.
By becoming a member, you gain access to a vast body
of marketing knowledge, high-quality training programs,
the latest tools and tactics, and opportunities to interact
and network with marketing peers on campus and
around the world.
2
Why Choose AMA?
AMA connects you to marketers and students across all
specialties to collaborate, network, gain practical
experience and empower your career.
You’ll get industry knowledge and insights along with
everyday resources that will help you in the classroom
and beyond.
No other organization has more ways to help young
marketers stay ahead!
3
Why Join a Collegiate Chapter?
Your local AMA collegiate chapter can help you gain
valuable experience managing people, finances, projects
and deadlines- perfect leadership skills to highlight on
your resume!
Collegiate chapters focus on professional development,
community service and fundraising activities, as well as
hosting marketing and business speakers, etiquette
dinners, resume workshops, and more.
4
AMA at (your University)
Use this page to discuss local chapter activities such as:
 Networking opportunities
 Volunteer/leadership opportunities
 Professional development
 Local speakers and special events
 Awards and accomplishments
5
Connecting – Events & Conferences



AMA Events & Conferences- interact with the best
and the brightest, across a broad cross-section of
majors.
(Highlight local events)
Regional Conferences- Each year, numerous
collegiate chapters host Regional Conferences and
invite nearby chapters to hear top speakers, develop
skills, network, and have fun.
6
Connecting – Events & Conferences

International Collegiate ConferenceAMA’s signature Collegiate Event! This 3-day
Conference gathers 1,200 students to learn from top
marketers in the field (Google, McDonald’s, Bacardi,
and more), get Career advice, speak with companies
at the popular Career Fair, participate in
competitions, network with peers, and have fun.

April 10-12, 2014, Sheraton New Orleans
MarketingPower.com/ICC

7
Informing - Publications

Marketing News Online – AMA’s flagship
online publication is included with your
membership.

Collegiate ConnectionsMonthly e-newsletter keeps
you informed of AMA collegiate
news and events.

Career Resources NewsletterKeeps you in the know of
current Job offerings and the
latest career advice.
8
Informing – AMA.org

AMA Marketer’s Toolkit –
This members-only benefit is a
comprehensive collection of
interactive tools, templates and resources all in a single
location - no more searching the web for marketing
templates, dashboards and how-to guides. It’s all in one
place, and free with your membership!

AMA TV – An internet TV show with new episodes twice
monthly, features the latest in industry trends, marketing
insights and relevant career information delivered in a
short, entertaining, fast-paced format.
9
Informing – Virtual Programs

Webcasts & Podcasts – Access marketing thought
leaders on today’s most relevant industry topics,
ranging from marketing advances and ROI, to
Branding and Web 2.0. Only AMA members have
unrestricted access to over 100 live and archived
Webcasts and Podcasts.

Virtual Events - These highly
interactive, free online learning
events feature leading names in
marketing on a variety of today's
most trending topics.
10
Advancing Your Career

Career Management - Your AMA membership allows
you to take advantage of a broad array of career tips
and strategies to land the right job, develop your
career, learn salary negotiation tactics, and discover
best practices for interviewing and job follow-up.

AMA Job and Internship Board - Browse jobs and
internships from a wide variety of marketing
positions in diverse fields and industries.
11
Advancing Your Career
The AMA College2Career Center provides collegiate
students and recent graduates with resources to help
them successfully search for job opportunities, manage
their career path and transition to the professional
world. Topic areas include:





Resume Building
Interviewing Tips
Networking
Social Media/Online Presence
Success on the Job
12
Advancing Your Career
AMA Collegiate has launched a series of Certificate
Programs designed to prepare you for life beyond
college, and to make you more marketable to
employers.
Free to AMA student members, the Career Development
Certificate and Marketing Research Certificate programs
can give you a competitive advantage in your job search.
13
Advancing Your Career
Use this page to discuss any local benefits related to
advancing, such as:
 Networking opportunities
 Volunteer/leadership opportunities
 Local industry connections
 Resume review nights
 Interviewing workshops
14
How Can You Join AMA?
Joining the American Marketing Association is easyComplete a membership application
 Come to our next AMA chapter meeting
(date/time/location)

For more information, visit AMA’s website
AMA.org/Collegiate
Thank you!
15