Fundraising in Student Affairs

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Professional Development Session
February 9, 2011
•Endowments
•One
time gifts
•Annual Giving

Larger monetary
gift capable of
producing interest
income to support
on-going need.
◦ Scholarships
◦ Operating Costs
◦ Programmatic Costs
Herbert and Sylvia Fisher
•Fisher Student Center
•Fisher University Union
•Scholarship in the Watson
School of Education
• Fisher Field House
Herbert and Sylvia Fisher
Fisher Student Center
Senior Class Gifts

Financial gifts
intended to support
a specific initiative.
◦ Seahawk Sculpture
◦ Memorial Garden
◦ Senior Class Gifts
Then
Now

History of Senior Class Gift Giving
◦ Campaign Success
◦ Institutional Obligation to on-going care/expense

Demonstrated success with options for giving
◦
◦
◦
◦

College or School
Department
Student Organization
Memorial Garden
Shift to Class Year amount -- $20.11
◦ Focus on number of individuals giving rather than
the size of the gift.
To General Fund
To Scholarships
To Department or Program of
Donor’s Choice
Parent Fund

Annual Campaigns
◦ Faculty & Staff
Campaign
◦ Parent Fund
Phone a Thon
◦ Church Stewardship

Tend to occur in cycles over several years.

Target multi-million dollar goals.
◦ UNCW’s last capital campaign concluded in
1997.
◦ Public phase of current campaign to launch this
month.
◦ Public phase often announced when majority of
funds are in hand or committed.

Often target specific priorities.
◦ Scholarships
◦ Construction Projects
Show me the money…or not

Good Times
◦ FSC Endowment
produced $90,000 in
useable interest
income in a single
year

Bad Times
◦ FSC endowment is
now “under water,”
so not capable of
producing interest
income


Unhappy UConn Donor Wants
His $3-Million Back
The Chronicle of Higher Education
January 25, 2011
T. Boone Pickens has a simple message for UConn
officials as they attempt to placate an angry benefactor
who has demanded his $3-million back.
“Your donors are as important to you as some of your
players are,” Pickens told USA Today. “So you don’t want
to offend anybody.”
January 20, 2006
Athletics at Okla. State Receives $165-Million
By ERIN STROUT
A billionaire alumnus has given Oklahoma
State University at Stillwater $165-million for
new athletics facilities, in what university
officials said last week was the largest
donation ever to a college athletics program.


October 26, 2008
T. Boone Pickens Pledges Another 'Major Gift' to Oklahoma State
U. Athletics
T. Boone Pickens, the billionaire oil tycoon who gave $165million to Oklahoma State University’s athletics department in
2005, said on Saturday that he would announce “another major
gift” to the department on Monday. He did not reveal the value of
the gift, but according to the Tulsa World, a source familiar with
the situation said it would be $63-million.
The new gift will replenish a fund started with the earlier
donation, Mr. Pickens said. That fund constitutes a big chunk of
the money for stadium upgrades and an athletics village to be
built at the Stillwater, Okla., campus, but the controversial
project has been put on hold because the fund has taken a
beating in the national economic downturn. Mr. Pickens would
not divulge the fund’s value, the newspaper reported, but he did
acknowledge that it had dropped about 60 percent.

Baldwin-Wallace College Sells Donated Art for $1.4-Million
February 7, 2011, 1:40 pm
Baldwin-Wallace College, a liberal-arts institution in Ohio, has
made $1.4-million by selling 1,700 donated works of art it said
it was unable to properly care for or even to display, The Plain
Dealer, a newspaper in Cleveland, reported today. The artworks,
including a lithograph by Roy Lichtenstein, were auctioned by a
Cleveland gallery, and the college will use the proceeds to
establish a $100,000 endowment for its art department and
to finance capital improvements. Such sales often draw criticism
from donors or their heirs, as well as from museum officials who
generally view deaccessioning as unethical, but The Plain Dealer
didn’t report any complaints.
Recognizing those that give

How do you find the right match of a donor
with a need?
◦ Identify the needs in detail and have them readily
available.
◦ Listen to your donors and other friends of the
university to determine interests.
◦ Offer options, complete with details about the kind
of difference a gift can make in a specific situation.


Recognition Ceremonies
Recognition Emblems
◦
◦
◦
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Fisher Display in the FSC
Varsity Display in the FUU
Bronze Dedication Plaques in both facilities
On-going outreach to them
 When to involve
 When not to involve
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