STATE OF THE CRUISE INDUSTRY
Cruise Shipping Asia-Pacific
Christine Duffy - President and CEO, Cruise Lines International Association
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THE PROMISE OF ASIA
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Gateway to Tomorrow’s Marketplace
Asia-Pacific region is the future of the global cruise industry
Millions of potential new passengers
New Asian-Pacific routes open to visitors
from around the world
New ships, expanded ports and terminals
and investment in infrastructure
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Singapore’s Marina Bay Cruise Centre
$350 million investment, opened in May 2012
Expected to double
Singapore’s handling
capacity
Chosen as homeport for
Royal Caribbean’s Voyager
of the Seas
Expected to welcome 1.3
million passengers in 2013
(up from 1 million in 2010)
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China’s Investments
In 2011, the number of home-port calls overtook transit calls
Homeports capable of serving large, luxury
liners established in:
− Shanghai
− Tianjin
Number of international liners arriving in
Shanghai’s specialty port for luxury ships
− Xiamen
− Qingdao
Number of ships arriving at ports on
China’s mainland
62
150+
223
262
(2012)
(2013)
(2010)
(2011)
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GROWTH AND GLOBALIZATION OF CRUISING
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Passenger and Ship Growth
Since 2000, 143 new ships have been added to the CLIA fleet, nearly doubling the
number of beds
2000
2011
9%
31%
69%
91%
North America
Rest of World
Since 2000, the number of CLIA passengers
from outside North America has tripled
13 new ships introduced by
CLIA’s member lines in 2012
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New Ship Deployments
Ship deployments are evolving to meet expectations of new international
travelers
Deployments to Australia and New
Zealand increased more than 100%
over the past 5 years
New routes being planned to
appeal to Asian passengers
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The Future is Bright
“Mature Market”
Penetration rate
in the United
States is about 3%
Translates to 10
million
passengers
Market Opportunity
Asian market’s
penetration rate is
only .01%
Growth to 1%
penetration rate
equates to 40 million
passengers
4 times larger than
US market
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SEIZING THE FUTURE
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Economic Predictions
Global spending by middle class predicted to grow from $21 trillion today, to
$56 trillion by 2030
 More than 80% of this growth expected to
come from Asia
 China’s middle class spending expected to
pass US by 2020 and the 27-country EU
by 2027
300 million Chinese projected as potential cruise passengers – the
equivalent of adding another North America or Western Europe to the
cruise market
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Education Needs
Educating the market of potential passengers is a necessity
To-Do:
Redeploy cruise ships to Asian ports
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Education Needs
Educating the market of potential passengers is a necessity
To-Do:
Redeploy cruise ships to Asian ports
Address lack of knowledge about life
onboard a ship
Understand different dining and
entertainment preferences
Anticipate and address language and
cultural differences
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Education Needs
Educating the market of potential passengers is a necessity
To-Do:
Redeploy cruise ships to Asian ports
Address lack of knowledge about life
onboard a ship
Understand different dining and
entertainment preferences
Anticipate and address language and
cultural differences
Industry must also educate itself to understand
the basic needs and expectations of these
potential passengers
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Travel Agent Partners
The crucial first connection between cruise lines and its passengers
Agents are critical to growth and
success of the cruise industry
‐ ICCA investing to educate, train, and
equip agents
‐ Travel agent training sessions at
Cruise Shipping Asia-Pacific
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ONE INDUSTRY, ONE VOICE
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Safety is our Highest Priority
Launched Cruise Industry Operational Safety Review (OSR)
Since January 2012 launch:
 Proactively identified and implemented best safety practices
available
 6 new policies announced
Next Steps: Develop a shared communications platform to
Engage key stakeholders
Mobilize industry partners
Educate broader audiences
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State of the Industry Panel
Robert Giorgi
President, V.Ships
Dr. Zinan Liu
Managing Director for China and Asia, Royal Caribbean
Gianni Onorato
President, Costa Crociere
Ann Sherry
CEO, Carnival Australia
Gavin Smith
Managing Director, Royal Caribbean
Jan Swartz
EVP of Sales, Marketing and Consumer Services, Princess
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