Presentation
Competing
in Title
a Global
– 01 EnvironmentMonth 2013
June 2013
Competing in a
Global Environment
Simon Morton
Director of Major Events &
International Relations
Medal-Winning Nations
2013 World Champs – Host Nations
Country
Country
Belarus
Track Cycling
Korea
Rowing
Belgium
Gymnastics (Artistic)
Mexico
Taekwondo
Brazil
Judo
New Zealand
BMX
Bulgaria
Trampoline
Peru
Shooting
China
Badminton
Poland
Weightlifting, Volleyball
Czech Rep
Canoe (Slalom)
Russia
Athletics
France
Table Tennis
South Africa
Mountain Bike
Germany
Canoe (Sprint)
Spain
Aquatics, Handball
Hungary
Fencing, Wrestling
Chinese Taipei
Modern Pentathlon
Italy
Road Cycling
Ukraine
Gymnastics (Rhythmic)
Kazakhstan
Boxing
UK
Triathlon
Nationality of IF Presidents
Country
Country
Brazil
Volleyball
Mexico
Shooting
Canada
Table Tennis
Romania
Judo
Denmark
Badminton
Russia
Fencing
Egypt
Handball
Senegal
Athletics
France
Basketball
Serbia
Wrestling
Germany
Modern Pentathlon
Spain
Canoe, Hockey, Triathlon
Hungary
Weightlifting
Switzerland
Football, Rowing
Ireland
Cycling
Chinese Taipei
Boxing
Italy
Gymnastics, Tennis
Turkey
Archery
Jordan
Equestrian
Uruguay
Aquatics
Korea
Taekwondo
Impact of Competition on the Events Market
Increasing cost to host events
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Higher rights fees
Less favourable delivery specifications and commercial terms
Increasing supply of events
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Significantly more product launched into the market
Risks to the industry
An immature market
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Emotive decision-making
Unclear cost/benefits - no established pricing structure
Opportunities for strategic investors
Where does the UK stand?
Acquired some valuable assets in the last few years…
GB Medals Since Los Angeles 1984
Where does the UK stand?
Country
Index
1
China
44,369
2
Canada
39,032
3
Russia
38,137
4
UK
37,421
5
Italy
35,157
6
Germany
28,345
7
USA
24,560
8
Brazil
24,001
9
Korea
23,528
10
France
22,995
Sportcal
70 Major Events Targeted
50% World or European Camps
2.5m Spectators
£280m Economic Impact
35% Rio Qualification
Flagship event for legacy venues
14 Government support programmes
Top Tier International Events in the UK
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2013 World Triathlon Championships
2013 Rugby League World Cup
2013 World Squash Championships
2013 European Team Athletics Championships
2013 Rowing World Cup
2015 World Gymnastics Championships
2015 World Canoe Slalom Championships
2015 European Hockey Championships
2015 European Eventing Championships
2015 IPC World Swimming Championships
2017 IPC World Athletics Championships
2017 IAAF World Athletics Championships
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2013 ICC Champions Trophy
2014 Commonwealth Games
2014 Ryder Cup
2015 Rugby World Cup
2019 Cricket World Cup
Issues for UK and Europe
Europe in decline?
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European nations hosting fewer events
Growth East Europe vs decline West Europe?
Fundamental inequalities that favour European nations
Operating environment
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Ease of doing business in Europe?
Complex mix of stakeholders
Issues for UK and Europe
“I will say something which is crazy, but less democracy is
sometimes better for organising a World Cup.
“When you have a very strong head of state who can
decide, as maybe Putin can do in 2018… that is easier for
us organisers than a country such as Germany, where you
have to negotiate at different levels.”
Jerome Valcke, FIFA Secretary General
Issues for UK and Europe
Europe in decline?
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European nations hosting fewer events
Growth East Europe vs decline West Europe
Fundamental inequalities that favour European nations
Operating environment
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Ease of doing business in Europe?
Complex mix of stakeholders
Opportunity for greater European collaboration?
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Traditional dominance of Europe coming to end?
Other countries well-resourced and well-organised
European opponents need to become allies