“The Big Push”
Global Fund Replenishment Strategy Overview
• The Big Push is a global campaign developed for use beyond the Global Fund but being adopted to fit into a larger narrative while focusing on the 3 epidemics and Replenishment to ensure success and to achieve our collective goals.
• It is a difficult time to be raising for money but there is a historic moment. All of our partners, from health workers to advocates to political leaders will need to engage. We need to motivate our allies.
• The Global Fund is preparing carefully for its Fourth
Replenishment Conference in late 2013, to ensure predictability and the opportunity for scaling up.
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“The Big Push”
Global Fund Replenishment Strategy Overview
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“The Big Push”
Global Fund Replenishment Strategy Overview
• Global Fund replenishment will need to be supported at the highest political level. This year, we are again approaching Mr. Ban to play a leadership role in the Fourth Replenishment along with high-level Co-
Chairs from the 4 pillars. “The Big Push” strategy is dependent on leadership and from four key sectors assuming joint responsibility:
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Traditional Donors
Emerging Economies
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Implementing Countries
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Private Sector
• Civil Society Advocacy will be critical across all four pillars.
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“The Big Push”
Global Fund Replenishment Strategy Overview
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Traditional Donors
• The Global Fund and partners will engage political leaders from traditional donor countries to advocate for fellow donor governments to invest in the
Global Fund.
• One major donor – preferably from Europe – should be asked to host the pledging conference
• Many donor countries have made extraordinary efforts to support global health. Among them the U.S. and France stand out as historical champions in the fight against AIDS and other communicable diseases and are the two biggest donors of the Global Fund. This role will make them natural champions for the replenishment.
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“The Big Push”
Global Fund Replenishment Strategy Overview
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Implementing Countries
• Champions from implementing countries will be essential advocates in “The
Big Push.”
• The goal is to have a Head of State of one or two implementing countries to serve as Co-chair/s
• Implementing countries are achieving extraordinary results and are also demonstrating their commitment through increased domestic resources.
• With support from partners, the Global Fund will call on Heads of State in implementing countries to help renew confidence in Global Fund activities among existing and new donors building on the impact achieved on the ground.
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• President Goodluck Jonathan, Nigeria
• President Johnson Sirleaf, Liberia
• President Kikwete, Tanzania
• President Sall, Senegal
• President Banda, Malawi
• PM Desalegn,Ethiopia
• PM Tsangirai, Zimbabwe
• President Youdhoyono, Indonesia
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“The Big Push”
Global Fund Replenishment Strategy Overview
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Emerging Economies
• Emerging economies – particularly members of the G20 – are increasingly important partners in achieving internationally agreed development targets.
• The goal is to have a Head of State of one or two emerging economies to serve as Cochair/s and to announce significant financial contributions directly to the Global Fund and/or co-financing with the Fund.
• Some, such as Russia, have provided an example of becoming donors to the Global
Fund through a reimbursement scheme and efforts to become net donors, while others have contributed more through enhancing domestic resources.
• Additionally, because some emerging economies prefer to contribute through other mechanisms (e.g. co-investment, provision of technical assistance and services), the
Global Fund will encourage and facilitate their involvement by presenting a package of options for engagement, some of which should be announced at the replenishment conference.
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“The Big Push”
Global Fund Replenishment Strategy Overview
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Private Sector
• As the Global Fund engages businesses and explores innovative-finance schemes, it will rely on its private sector partners for critical advocacy support and strategic input.
• Long-standing partners, such as Chevron, Product (RED), Anglo American and Coca-Cola, can use their networks and influence to make a strong case for the Global Fund.
• Initiate another giving campaign from implementing countries with Friends
Africa (Gift from Africa)
• Engage High Networth Individuals
• It is also the goal to have at least one significant innovative finance announcement.
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• Strengthen a cohesive Civil
Society movement
• Engage Civil Society and key stakeholder from Emerging economies and in implementing countries.
• Support CS in playing a
Critical role in maintaining funding in donor countries and expanding the support donor base

• Act as policy and resource provider of reference in respective region, and provide political intelligence to Secretariat
• Organize activities and events and to educate and raise visibility of GF for political advocacy
• Facilitate High Level visits and meetings for GF officials

• Engage Parliamentarians from existing donor countries, organize exchange visit to show case the impact of the Global Fund
Support
• Engage the Parliamentarians from
Emerging economy Bloc
• Organize hearings in parliaments of major donor countries

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“The Big Push”
Global Fund Replenishment Strategy Overview
International Processes
G8
• Statement of support in G8 accountability report and call for robust replenishment in communique
• Create leverage between G8 donors though high level bilaterals
G20
• Focus on Development for All track on G20 Agenda and within that, the G20’s active participation in developing the post-2015 Agenda
World Bank Spring meetings
• Seek Ministers of Finance and WB senior management support for increased contributions/innovative financial partnerships respectively
Post 2015
• Seek to influence the health chapter via the UK PM office
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“The Big Push”
Global Fund Replenishment Strategy Overview
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“The Big Push”
Global Fund Replenishment Strategy Overview
The Global Fund and partners will leverage a number of high-level events and key milestones to engage decision makers and stakeholders. These events will offer opportunities to amplify partner voices, cultivate advocates and secure new commitments.
• Convening high-level meetings with key stakeholders
• Educating political leaders and decision makers
• Mobilizing new Global Fund advocates through side-events and bilateral meetings
• Hosting exhibitions showcasing progress made in implementing countries
• Drafting timely op-eds and blogs related to Global Fund replenishment
• Echoing Global Fund and partner messaging through social media outlets
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“The Big Push”
Global Fund Replenishment Strategy Overview
• Here I am Ambassadors with video clips featuring people directly benefitting from Global Fund grants.
• Joint planning with the ActV/Endgame campaign (Paul Zeitz/Leigh Blake)
• Blogs by opinion shapers and supporters to highlight progress and make a call to action to finish the fight.
• Portraits of decision makers, opinion shapers and supporters showing their support for global health goals.
• Graphs and interactive infographics to create an easily consumable narrative that highlights what can be achieved with enough investment and support. These will be shared on social media and offered to partners as digital media content.
• Ads and banners for print and online use.
• Social media toolkits, including messaging partners can use in their own platforms.
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Q1
2013
2013 Timelines and work plan leading to 4 th Replenishment
Q2
2013
Q3
2013
Q4
2013
Jan Feb March April May June July Aug Sep
1st Repl
Preparatory
Meeting
Brussels
Replenishment
Process
• Confirm Chair, Vice-Chair and cosponsors
• Prepare papers for 1 st meeting
• Secure hosts for pledging conf.
Main
Donors
G20/New
Donors
4th Repl
Pledging
Conference
• Final outreach to political level in donor countries for pledging conference
• Prepare papers for pledging conference
Towards Preparatory Meeting:
• 1 st round of visits to donor capitals to provide information on reforms and transformation and results report 2012
Towards Pledging Conference :
• 2 nd round of visits to donor capitals to present new funding model, resource needs and results
• Familiarize new donors with GF and 4th Repl.
• Define and provide incentives for new donors
• Engage traditional donors in outreach to new ones
• Mobilize champions among the G20 leaders
• Visits to new donor capitals
Oct Nov Dec
Advocates
• Mobilize advocates from civil society, foundations and the private sector to support
4 th replenishment
• Targeted media campaigns
23-27 WEF Davos
TBC Repl.
Prep. meeting
Brussels
• Implement specific advocacy campaigns in target countries
26-27
AU Summit
Addis
20-28 WHA
GVA
Report HLP post-2015
GF 29
17-19 th BM
1-3
Sri Lanka
17-18
G8 Summit
TICAD
Yokohama
UK
1-3 TICAD
Yokohama
UNGA/MDG
Review Summit NY
5-6 G20 Summit
Russia
4th Repl.
Pledging conf.
Jan Feb March April May June July Aug Sep Oct
7-11 ICASA
Cape Town
18-22 ICAAP
Bangkok
TBD GF Board
GF PF
TBD
Nov Dec