Birdies for Charity
Kick-Off Presentation
January 26, 2015
PRESENTATION OUTLINE
•
Welcome & Raffle Item Drawings
•
Introductions
•
Tournament Information
•
Program Details
•
Program Perks and Initiatives
•
2014 Results
•
Tips for Success
•
Changes
•
Questions & Comments
INTRODUCTIONS
• Regions Tradition Staff
− Liz Leckemby
 Tournament Director
− Allie Dunlap
 Volunteers/Birdies
− Ellis Ponder
 Sales
− Hunt Bowers
 Ticketing
INTRODUCTIONS
• Charity Introductions
Please stand and introduce
yourself and your charity and let us
know if you are a returning charity or new
TOURNAMENT OVERVIEW & HISTORY
• Major Championships on Champions
Tour
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The Regions Tradition
Senior PGA Championship
U.S. Senior Open
Senior Open Championship
Senior Players Championship
• The Tradition
− Founded 1989, played in Scottsdale, AZ
− Moved to Oregon in 2003 to 2010
− Shoal Creek as host 2011 - 2015
− Greystone to host 2015 - 2018
• May 13-17, 2015
• Regions Financial is title sponsor
• Staged at one of the world’s finest golf courses and
tournament venues
• Purse $2.3 million
• 72 hole competition, no cut
• 66 player field to include Legends, Hall of Famers & Major
Champions:
− Mark Calcavecchia
− Corey Pavin
− Fred Couples
− Kenny Perry*
− David Frost
− Nick Price
− Bernhard Langer
− Craig Stadler
− Tom Lehman
− Tom Watson
*2014 Champion
FEATURED PLAYERS
Davis
Love III
Fred
Couples
Bernhard
Langer
Billy
Andrade
FEATURED PLAYERS
Nick
Price
Mark
Calcavecchia
Kenny
Perry
2014
Champion
Tom
Watson
Tournament Week Schedule of Events
Tuesday – Closed to Public
• Practice Round
Wednesday
• Celebrity Pro-Am
Thursday
• First Round of play
• Live Golf Channel Broadcast
Friday
• Second Round of play
• Live Golf Channel Broadcast
Saturday
• Third Round of play
• Live Golf Channel Broadcast
•
Preakness Party (South Lawn post play)
Sunday
• Final Round of play
• Live Golf Channel Broadcast
PROGRAM OVERVIEW
• Donation and pledge-based fundraising program
• Organizations generate contributions based on the
number of birdies made during the tournament
• Organizations solicit pledges from individuals and/or
corporations
• Additional pledges may be obtained from ANY
individual visiting the website
• Pledges may be made via pledge card or online
PROGRAM OVERVIEW
• Charities obtain a flat $20 minimum donation or
pledges of $0.05 or more per birdie
• Official birdie count consists of birdies made by
Champions Tour Players Thursday through Sunday
• It is expected that an average of 900 birdies will be
made during the tournament this year
OFFICIAL TIMELINE
• January 26 – Online kick-off
• May 13-17 – Tournament dates (birdie count)
• May 13 – “Guess the Birdies” deadline
• May 31 – Collection Deadline
EXAMPLE OF INDIVIDUAL PLEDGE
If there were 900 birdies made during the
tournament and the donor pledged
$0.05 per birdie, then
$0.05 x 900 = $45 donation
OR
A donor can make a flat donation of $20 or more
EXAMPLE - CORPORATE PLEDGE
If there were 900 birdies made during the
tournament and a corporation pledged $2 per birdie,
then
$2.00 x 900 = $1,800 donation
OR
A corporation can make a flat donation
of $20 or more
YOUR GOAL
If there were 900 birdies made
and your charity has a volunteer
force of 20, each getting 15 pledges
at $0.05 each, you would receive
$13,500
(900*20*15*.05)
YOUR GOAL
If there were 900 birdies made
and your charity has a volunteer
force of 40 each getting 20 pledges
at $0.05 each, you would receive
$36,000
(900*40*20*.05)
PROGRAM BENEFITS
• No out of pocket expenses (unless you want
to do mailings)
• No risk to participate
• No administrative fees
• No credit card fees
• Charities receive 100% of the collected donations
• Red Diamond Bonus Bucks (supported by
SouthWest Water Company) opportunity
WE WILL PROVIDE
•Donor Cards
•Promotional Items
•Birdies Website/Pledge Page
•Custom E-blasts (upon request)
•Direct Link Which Defaults to your Charity
•Birdies Logo and Tournament Logo
•Program Administration
•Weekly Reports
•Billing/Financial Management
DONOR CARD
•
A donor can fill out a card and return to soliciting charity or
send into us via U.S. mail
•
Donations will NOT be accepted without a completed donor
card
•
A donor may NOT put credit card information on donor card.
These cards cannot be accepted due to credit card privacy
rules
•
Charities then mail or bring in the donor cards with
check/cash attached to the Regions Tradition Office
100 Grandview Place, Suite 110
Birmingham, AL 35243
Attn: Allie Dunlap
ONLINE PLEDGE FORM
A donor can go online and pledge at
www.regionstradition.com/birdies-for-charity.php
ONLINE PLEDGE FORM
We will send you a direct link which will default to your
charity name
PAYMENT INFORMATION
• Payment is to be made to the PGA TOUR Charities,
Inc. and NOT the soliciting charity
• If the donor pledges per birdie online, we will not
charge the credit card until after the tournament (be
aware of expiration dates)
• If the donor makes a flat pledge online, we will charge
the credit card immediately
• Donor will receive an email receipt of this transaction
PROGRAM PERKS
“Guess the Birdies” Contest
• Each donor will have the chance to guess the exact
amount of birdies that will be made
• Those who guess the exact number will be entered
into a drawing to win:
Two Weekly Gallery ticket packages to the
2016 U.S. Open
at Oakmont Country Club in Oakmont, PA!
PROGRAM PERKS
Weekly Give-A-Ways for donors
o Every donor will be entered in to a random
drawing for prizes every Friday starting January
30th through May 15th
o Prizes include items such as: 2015 Iron Bowl
tickets, Joe Namath autographed football, Bo
Jackson autographed item, gift certificates, and
much more!
BONUS BUCKS
• Red Diamond with the help of SouthWest
Water Company are thrilled to take a more
aggressive initiative in the program by being
the proud sponsors of the “Bonus Bucks”
• Red Diamond with the help of SouthWest
Water Company will award $40,000 to be
shared in proportion to the top ten charities that
collect the most money; with the top charity
receiving $11,000!
RED DIAMOND BONUS BUCKS
• The Top TEN charities will also receive Red Diamond Bonus
Bucks with support from SouthWest Water Company
• Bonus Bucks are paid based on the amount collected
• Standings will be determined in June
− 1st Place Charity: $11,000
− 6th Place Charity: $2,500
− 2nd Place Charity: $8,000
− 7th Place Charity: $2,000
− 3rd Place Charity: $6,000
− 8th Place Charity: $2,000
− 4th Place Charity: $3,000
− 9th Place Charity: $1,500
− 5th Place Charity: $2,500
− 10th Place Charity: $1,500
PROGRAM PERKS
• Ticket Package
o All participating charities will receive 24 Good-AnyOne-Day Grounds tickets to the tournament
(valued at $480)
o Each charity will be emailed these in April or earlier
as needed
o Use tickets as incentive for donors or volunteers
• Donor Letter Template
o We will provide you with a basic donor letter
template that you can send via email to your
database
PROGRAM PERKS
• Promotion of Campaign
o Link on tournament website
o Charities may use Tournament & Birdies logo
o Mentioned in every E-Newsletter
o Press Releases
o Media Partners (TV and Radio)
− PSA Announcements on multiple TV
stations
o Editorial Features
o Corporate Partners
INITIATIVES
• Facebook and Twitter
o Who uses social media?
o Facebook Group Page
− Search “Regions Tradition-Birdies for
Charity”
− Updated weekly with information
o Regions Tradition Twitter Page
− Search “Regionstradition”
− Sending tweets every week
• Please become a fan today!
INITIATIVES
• Encourage Charities
o Ensure that all charities are maximizing
opportunity
o Call to get updates and needs
o E-mail Communication
− Weekly E-blasts with current standings
− Daily updates during tournament
• Training Sessions
o One on One Training
o Conference Calls
o Volunteer Training
INITIATIVES
• Website
o Please encourage online pledging
o We will provide you with a Direct Link
o Your charity link will be on both tournament
website and Birdies pledge page
o Charities can log on and check current status
and download multiple reports
− I will provide you with a Username and
Password
INITIATIVES
• Charity Golf Tournaments
o Do you have an annual golf tournament?
o We will provide donor cards for gift packages
2014 RESULTS
• 72 charities participating
• 855 birdies made
• 1,058 total pledges
• Non collection rate was less than 1%
• $315,000 total amount raised
• Online (25%) vs. Pledge Card (75%)
• Flat Donation (77%) vs. Pledge per birdie (23%)
2014 RESULTS
1. Vestavia Hills Athletic Association
2. Norwood Resource Center
3. Assistance League of Birmingham
4. Child Advocacy Center of Marshall County
5. Grace Klein Community, Inc.
6. Fellowship House, Inc.
7. Methodist Home for the Aging
8. Community Grief Support Service
9. Voices for Alabama’s Children
10.Metro Changers, Inc.
SUCCESS STORIES
John Deere Classic in Illinois
• Last year raised $6.79 Million alone
• They have raised over $38 Million since 1993
Birdies for Charity in Birmingham
2008: 93 charities raised $121,000
2009: 141 charities raised $200,000
2010: 165 charities raised $221,091
2011: 167 charities raising $260,000
2012: 64 charities raising $324,000
2013: 72 charities raising $384,000
TIPS FOR SUCCESS
• Your Checklist:
✓ Put Birdies logo and Regions Tradition logo on your
homepage
✓ Create an E-blast or E-newsletter and send to donors
✓ Include your direct link to our website
✓ Form a committee and get your board members
involved
✓ Set a high goal
✓ Train your volunteers (I can help you with this)
✓ Have your board members and volunteers send an eblast
TIPS FOR SUCCESS
• Your Checklist:
✓ Make labels for your donor cards
✓ Mass mailing with correspondence
✓ Promote prizes!
✓ Promote Bonus Bucks (why is their pledge
important?)
✓ Advertise: E-mail signature, Flyers, Pins
✓ Go to local businesses (put pledge cards up)
✓ Once you receive your tickets, use these as
incentive
✓ Corporate Sponsors (matching funds)
✓ Create competition within
WHAT’S NEXT?
• Fill out commitment form and send to Allie Dunlap
adunlap@regionstradition.com or fax: 205-967-9940
• Pick up donor cards here or you at our office at
anytime
• Online kick off is TODAY, January 26th
• We will be sending you a detailed email with your
direct link as well as your Username/Password
KEEP IN MIND FOR 2015
• Tournament dates May 13-17, 2015
• All checks must be made out to PGA TOUR Charities,
Inc.
• Minimum flat donations are now $20
• Minimum pledges are now $.05 per birdie
• Credit card information is NO longer accepted on donor
cards (must submit via online)
• Collection deadline, May 31st
• Checks will be issued approximately 6-8 weeks after
the end of the respective month
KEEP IN MIND FOR 2015
How the check process works:
• Month closes - for instance MARCH 31
• BET receives bank reconciling information by approx. 2
weeks after end of month - APPROX. APRIL 15
• BET takes approx. 2 weeks to reconcile donations and send
to PGA TOUR (depending on how many donations there
are) - APPROX. APRIL 30
• TOUR takes approx. 2-3 weeks to review reconciliation, for
checks to be approved, signed and placed in mail
• Your monthly check should arrive 6-8 weeks after month
closes
• NOTE: ONLINE DONATIONS SPEED UP THIS
PROCESS!!!
KEEP IN MIND FOR 2015
Charity Of The Year Award
• $30,000 award given to a Champions Tour charity partner
• Guidelines
o Provides volunteers or services during tournament week
o Onsite presence during tournament week
o Measurably impacts lives in community
o Promotes the tournament and partnership
✓ Participates in BFC
✓ Communicates partnership year-round
✓ Uses PR opportunities to acknowledge tournament
o Has a good plan for using the $30,000 donation and can
communicate the need
QUESTIONS?
Raffle Prize Drawings
Thank you all for participating!