Apple
Strong brand loyalty as apple is one of the most
recognisable brands in the world with its sleek and modern
design. This can give it pricing power, with high margins.
Apple’s products have a seamless integration system which
encourages customers to buy multiple products.
High prices means that price sensitive customers are less
likely to purchase a product.
Apple offers fewer models meaning they may struggle to
target certain market segments.
Apple sell products all over the world which strengthens the
brand.
Apple have found themselves in other markets and
segments such as music, storage and TV.
Apple have also introduced themselves in other forms of
technology like watches and headphones.
Apple have started using artificial technology to further
differentiate its products.
There is intense competition in the smartphone market,
since other companies like Samsung and Google are
constantly trying to innovate and reduce prices.
Premium products like Apple phones can be more
vulnerable during economic downturns when consumer
incomes fall.
There is rapid technological change and innovation in the
smartphone market, which means that Apple must
continually invest in R+D to avoid losing market share.