APPLE
5 Reasons Apple is Successful:
1. It has a unique selling point, they focus on the design of its
products and the user's comfort and experience when using it.
When it was first introduced it was one of a kind with color
graphics and its sales went 100+ million by 1980.
2. Apple created an extremely good brand image. Simplicity,
Creativity, Humanity. Their marketing campaigns have
successfully created a sense of excitement for their products or
upcoming products.
3. It creates new products often which shows its commitment to
creating a good product
4. They produce devices that no one has ever seen for the first
time which helps their sales.
5. It works for everyone around the world without a problem.
3 Challenges:
There are lots of other competitors such as Samsung, huawei.
Apple silicon innovation slowdown. .
Privacy and security concerns