M A R C H 27, 2024
F ood F a ds:
W e ig h t lo s s in
W om e n a g e s 1840
Johanna Ulbrich
G ro u p 3
H y g ie n e P ro je c t 1
W h a t a re
fo o d fa d s ?
01
O n e s iz e fits a ll
02
T e m p o ra ry tim e s p a n
03
S p e c ific b ra n d s , s to re s , p e rs o n a s
04
O ff- lim its ! (fo o d a n d g ro u p s )
05
N o e x e rc is e /’s u p e r’ m e th o d s
06
M o ra lity a n d b u z z w o rd s
A lis t o f c o m m o n F a d
D ie ts
T h e C o tto n b a ll
d ie t
T h e G lu te n fre e
T h e p a le o d ie t
T h e M a s te r
c le a n s e
T h e K e to /A tk in s d ie t
T h e G ra p e fru it d ie t
L iq u id d ie t
C le a n s in g a n d
d e to x in g
In te rm itte n t fa s tin g
R a w v e g a n is m /ra w fo o d s
%
The Journal of clinical Nutrition:
5 9 % m a in ta in e d
6 % c o n tin u e d to lo s e w e ig h t.
2 y e a r m a in te n a n c e = d e c 5 0 % re g a in
Medical Clinics of North America:
> 5 0 % a ll w e ig h t lo s t re g a in e d w ith in 2 y e a rs
Y e a r 5 > 8 0 % o f a ll w e ig h t lo s t is re g a in e d .
U C LA :
< 2 y e a rs , 2 3 % o f p e o p le g a in m o re w e ig h t th a n lo s t
> 2 y e a rs a fte r, 8 3 % g a in m o re th a n lo s t
A fte r 5 y e a rs 5 0 % w e re 1 1 p o u n d s o v e r in itia l w e ig h t
• 4 -6 w e e ks
• 1 0 0 k c a l a p p e tite in c re a s e
• 2 0 - 3 0 % flu c u ta tio n in c a lo rie
in ta k e
g re a tg re e n w a ll. o rg
q u o tin g n c b i
F a c to rs a ffe c tin g w e ig h t
C a u s e s /R is k
fa c to rs fo r F o o d B e a u ty s ta n d a rd s a n d d ie t c u ltu re
fa d s
E c o n o m ic in c e n tiv e a n d c o n s u m e ris m
L a c k o f p ro p e r e d u c a tio n
G e n d e rin g a n d m a rg in a liz a tio n fo o d
b e h a v io rs
A tta c h m e n t o f v a lu e a n d m o ra lity to fo o d s
D ie tin g d u rin g a d o le s c e n c e
G e n trifie d c o m m u n itie s (a ffo rd a b ility )
In te rn e t + S o c ia l m e d ia
D ie t c u ltu re +
M• E an e rk
e
tin
g
my
• C h e a t d a y , g u ilt- fre e
• G o o d /b a d
• T ra s h /ju n k
• S u p e rfo o d , d e b a tin g , fa tb u rn e r
• S lim v e rs io n , s k in n y , lig h t
• N o th in g ta s te s a s g o o d a s s k in n y fe e ls
n e w s ta te s m a n , F T C
C ons e que nc
es
01
N u tritio n a l d e fic ie n c ie s
02
F u rth e r w e ig h t g a in a n d o b e s ity
03
H o rm o n e
d is tu rb a n c e s ,
d is ru p tio n
04
C o m p ro m is e d im m u n e s y s te m
05
T ra n s itio n in to e a tin g d is o rd e rs
06
s le e p
C a rd io v a s c u la r
s y m p to m s
a nd
n e u ro lo g ic a l
Ask yourself the important questions
S o lu tio n s +
c o n c lu s io n s
A s k y o u rs e lf th e im p o rta n t q u e s tio n s
G o th ro u g h th e F a d d ie t c h e c k lis t
1 p e r w e e k te c h n iq u e & c o n s is te n ty
P e rs o n a l, re a lis tic , a tta in a b le g o a ls
W h o le fo o d s , b a la n c e d n u tritio n , 0
re s tric tio n
C h e c k o th e r fa c to rs in y o u r life
(Harvard)
L ic e n s e d d ie tic ia n s !
P a rt II
The project
N e e ds A s s e ssm e nt
W h y is th is a n im p o rta n t is s u e ?
• 1 3 th m o s t o b e s e c o u n try in th e w o rld
• L A = 3 7 % o f te e n s a re o v e rw e ig h t o r
o b e s e , 2 2 % fo r a d u lts (2 0 2 3 )
• 3 8 th in th e n a tio n w id e o b e s ity ra n k in g s
• C e n tric to H o lly w o o d , F itn e s s a n d D ie t
tre n d s
• In fla tio n a n d fo o d p ric e s (w o rld w id e )
• R is e o f s o c ia l m e d ia a n d it’s re a c h (n c b i)
W h a t h a s b e e n d o n e b e fo re ?
• S ta te P u b lic H e a lth A c tio n s p ro g ra m
- > K a is e r P e rm a n e n te E m p lo y e e B ik e S h a re
P ro g ra m
- > F rie n d ly C lin ic C rite ria a n d G u id e lin e s
T a rg e t G ro u p
• S c ie n c e d a ily : 6 5 % b e tw e e n 2 5 45
• A g e d 1 8 -4 0
• W o m e n (A F A B )
• B M I 2 5 - 2 9 . 9 (o v e rw e ig h t, n o t
obese)
• N o s e v e re ly d e b ilita tin g h e a lth
c o n d itio n s (H F , re n a l d is e a s e ,
c a n c e r)
• L iv in g in C a lifo rn ia , id e a lly L A
P ro g ra m O b je c tiv e s
0 1 S h o rt T e rm
• A t le a s t 5 0 - 7 0 %
0 2 In te rm e d ia te
• 1 cha ng e pe r we e k
p a rtic ip a te in th e p o s ts e m in a r p ro g a m
0 3 L o n g T e rm
• A t le a s t 1 0 % a c h ie v e d
p e rs o n a l s a tis fa c tio n
• E x p a n d in g h a b its
e v e ry 3 w e e k s
re g a rd in g w e ig h t, h e a lth
a n d s e lf im a g e
• E d u c a tio n o n n u tritio n
a n d th e e ffe c ts o f d ie ts
• A w a re n e s s o n m e d ia
a n d h o w to s p o t fa d s
• A re d u c tio n in
• 3 0 % o f p a rtic ip a n ts
re s tric tiv e n e s s (a n y
re p o rt th e y w ill c o n tin u e
k in d ) in a t le a s t 1 0 % o f
th e life s ty le b e y o n d o n e
th e p a rtic ip a n ts
y e a r m a rk
(q u e s tio n n a ire s )
• A t le a s t 1 0 % w o u ld
A c tiv itie s a n d
A d v e rtis in g a M
c tiv ee
ly th
fo r 4ow d
ees
k s , 2 - 4 p a s s iv e ly :
• 4 w e e k T ik to k & In s ta g ra m
a d s , F a c e b o o k g ro u p , C re a tin g th e
w e b s ite fo r s ig n in g u p
S e m in a r
• 1 H o u r: P e o p le re g is te r, p ic k u p n a m e ta g s , g e t th e ir m e a s u re m e n ts
ta k e n
• S ta rtin g s u rv e y a b o u t fo o d a n d d ie ts :
• K e y n o te ta lk : W h a t a re fa d d ie ts , h o w d o w e s p o t th e m :
• E n d s u rv e y a b o u t d ie ts a n d fo o d
• C o o k y o u r o w n lu n c h s e s s io n w ith m u ltip le o p tio n s
A c tiv itie s a n d
S e m in a r
M
e
th
o
d
s
• T a lk 2 : P h y s ic a l e ffe c ts o f F a d d ie ts : A D r w e ig h s in
• T a lk 3 : P s y c h o lo g ic a l e ffe c ts o f F a d d ie ts : P s y c h o lo g is t/fo o d b e h a v io r
s p e c ia lis t w e ig h s in
• T a lk 4 : In tro d u c in g th e o ffic ia l p ro g ra m
• F in a l s u rv e y s fille d o u t fo r p ro g ra m d e s ig n
P o s t S e m in a r
• 1 m o n th d ie tic ia n s + p ro g ra m m e rs = p ro g ra m s
• 1 p e r w e e k te c h n iq u e , 1 2 m o n th s
• B im o n th ly c o u n s e llin g g ro u p s
• M o n th ly s u rv e y s - H e llo fre s h c o u p o n s
Certificate of Participation
T h is c e rtific a te is a w a rd e d to
P a rtic ip a n t's N a m e
fo r s u c c e s s fu lly a tte n d in g th e s e m in a r o n F a d d ie ts
N a m e o f W o rk s h o p
F a c ilita to r
D a te o f W o rk s h o p
P ro to ty p e /E x a m p le 1
PWT
N C B I S o u rc e d
K e y T o o ls fo r
th e P ro g ra m
In te ra c t a n d e x c h a n g e
v ia th e g ro u p s e s s io n s
S ta y s lo w a n d c o n s is te n t
D o th e s u rv e y s , g e t th e
re w a rd s
D o c u m e n t y o u r p ro g re s s
P rio ritiz e fe e lin g g o o d
Human Resources
• C o lla b o ra tio n w ith K a is e r P e rm a n e n te = fin a n c ia l s p o n s o r,
m e d ic a l a d v is o rs , d a ta a n a ly s is
• H e llo F re s h = m u tu a lly b e n e fic ia l, p ro m o tio n in e x c h a n g e fo r
C oupons
• 3 C h ie f d ie tic ia n s + 2 p ro g ra m m e rs = B a s is o f P ro g ra m
c re a tio n
• T e a m fo r w e b s ite d e s ig n , fre e la n c e
• S e m in a r s ta ff, 3 C h e fs
Financial Resources
• 2 0 0 P a rtic ip a n ts , $ 1 0 0 e n try fe e , $ 3 0 d e p o s it = $ 2 0 0 0 0
• $ 1 7 /m e a l in g re d ie n ts = $ 3 4 0 0
• C o n fe re n c e C e n te r = $ 8 0 0 0 (u p to 1 0 , 0 0 0 )
• D ie tic ia n fo r K e y n o te , D r, P s y c h o lo g is t = $ 2 4 0 0 (8 0 0 p p )
• C o u n s e lo rs fo r b im o n th ly s e s s io n s = $ 2 0 0 /M o = $ 2 4 0 0
• A u to m a te d m a in te n a n c e + c o m p ila tio n fo r s u rv e y s = $ 3 0 0 0
• T ik to k A d , In s ta g ra m A d = 4 w e e k s = 1 5 0 0 & 1 0 0 0 = $ 2 5 0 0
• D ie tic ia n s a n d p ro g ra m m e rs = $ 2 0 0 0
• K a is e r P e rm a n e n te = $ 1 0 0 0 0 s p o n s o r
C a usa l M ode l
Timetable
*monitoring to final results includes months of the next year*
Program implementation
• Small scale implementation: Seminar (does include full-scale
advertising)
• With enough continuing participants: Designing of the individual
programs
• Full scale launch (phase 1): Implementing programs, counselling
groups, monthly questionnaires, Hello Fresh Partnership
• Small scale launch (phase 2): Second seminar in different county/city
• Full scale (phase 2): Another year of programs
Process evaluation
L e v e l o f p a rtic ip a tio n o f th e ta rg e t g ro u p a s e x p e c te d ? =
1 0 % w o n ’t fin is h th e fu ll 1 2 m o n th s
- > P a rtic ip a tio n v ia c o u n s e llin g g ro u p s a n d q u e s tio n n a ire s
A re p a rtic ip a n ts a b le to c o m p le te th e ir in d iv id u a l
p ro g ra m s ? Is
th e in tro d u c tio n to o s lo w o r to o fa s t?
H o w m a n y p a rtic ip a n ts re v is e d th e ir p ro g ra m s ?
M in o r/m a jo r? (B u d g e t u p h o ld s ??
A re P a rtic ip a n ts fillin g o u t th e m o n th ly q u e s tio n n a ire s a n d
Process evaluation
How many individuals report an improvement in self image,
health, and/or weight (throughout + end)?
-> Was the 10% minimum objective achieved?
How many individuals reported that they will continue with the
lifestyle beyond 1 year?
-> Was the 30% mark objective achieved?
Qualitative data is provided by the weekly questionnaires (+ Endevaluation forms)
Final Report: Evaluation of all autocollected data after 12 months
Sources
1.https://www.newstatesman.com/politics/2019/04/now-magazine-close-print-editiongood-riddance-body-shaming-women-stacey-solomon
2.https://nutritionforlongevity.com/blogs/news/what-is-diet-culture
3.https://www.frontiersin.org/files/Articles/960922/fnut-09-960922HTML/image_m/fnut-09-960922-g001.jpg
4.https://www.health.gov.au/topics/overweight-and-obesity/factors-that-affect-weight
5.https://youngwomenshealth.org/guides/fad-diets/
6.https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3505409/
7.https://consumer.ftc.gov/articles/truth-behind-weight-loss-ads
8.https://en.wikipedia.org/wiki/List_of_countries_by_obesity_rate
9.https://scopeblog.stanford.edu/2019/10/10/names-matter-transforming-how-we-labelfoods/
10.https://theintuitivenutritionist.com/why-you-should-stop-labelling-food-as-good-orbad/
11.https://www.ftc.gov/business-guidance/resources/gut-check-reference-guide-mediaspotting-false-weight-loss-claims#claims
Sources
1.https://everything-digital.co.uk/tik-tokads/#:~:text=TikTok%20Ad%20Costs,impressions%20with%20this%20advertising%20strate
gy.
2.ps://www.hsph.harvard.edu/nutritionsource/wpcontent/uploads/sites/30/2012/09/HEPJan2015.jpg
3.https://www.montecatinieatingdisorder.com/eating-disorders/articles/three-out-of-fouramerican-women-ed/
4.https://www.cdc.gov/nchs/products/databriefs/db313.htm - weight loss americans 20132016
5.https://withinhealth.com/explore-articles/study-reveals-americans-dieting-habits-in-2022 googling weight loss
6.https://www.loscerritosnews.net/2023/10/06/the-obesity-epidemic-remains-rampant-inthe-laarea/#:~:text=37%25%20of%20teens%20in%20LA,in%20the%20nationwide%20obesity%20ra
nkings.
7.http://publichealth.lacounty.gov/ha/reports/habriefs/lahealth073003_obes.pdf
T ha nk you!
Please feel free to ask questions