Uploaded by Ngoc Do

Apple's Business Aims: Financial & Sustainability Objectives

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Bamboo
BUSINESS AIMS
apple
Financial aims: revenue growth and return to
shareholders
-Revenue growth: Apple aims to consistently increase its revenue. For
example, in its 2023 Annual Report, Apple reported revenue growth as a
key objective to maintain its leadership in the technology sector. The
company’s strategies include expanding its product lines and services to
increase overall sales
-Return to shareholders: Apple aims to provide returns to it shareholders
through dividends.The company has a history of returning significant
amounts of capital to its investors, reflecting its commitment to enhancing
shareholder value.
Non-financial aims: sustainability
-Sustainability: Apple is dedicated to reducing its environmental impact. They
are working to bring their net emissions to zero across their entire carbon
footprint.
Overall, i think Apple’s aims and objectives are well-suited to its business
model and the market in which it operates. Financially, focusing on revenue
growth and shareholder returns helps Apple maintain its position as a leading
technology company. Non-financially, prioritizing sustainability fits with
consumer expectations, supporting long-term success.
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