From said video, state in one sentence at the most:
1. Tesla's vision:
- To create the most compelling car company of the 21st century, by driving the
world’s transition to electric vehicles.
2. Mission:
- To accelerate the transition to sustainable transportation.
3. Culture and Human Resources philosophy:
o Innovation and Ambition
o Mission Driven
o Meritocracy
4. Overall Strategy:
- Expand market reach, make electric vehicles more accessible. The Model 3
was to be that launch of the overall strategy.
5. Model 3's Competitive Advantages:
- Affordability
- Long range
- Stylish with Luxury appealing to all for status.
- Performance
- Safety Features
6. Benefits to the Public:
- Positive environmental impact
- Efficiency of energy usage
- Cost Savings
- Innovation
- Steppingstone to continued sustainable transport.
7. Marketing Strategy:
- Event marketing
o YouTube
o Twitter
o Instagram
- Influencers and Word of Mouth
- Reservation system
- Targeted advertising
8. Sales and Distribution Strategy:
- Online Sales, a direct-to-consumer model, skipping over dealership networks.
-
Reservation systems
Service centers.
International expansion
9. What single key decision did Tesla make to achieve marketing penetration at a
very low cost?
- Leverage digital channels (social media) and word of mouth rather than
traditional advertising.
o Pioneering Focus on EVs.
10. What single key decision did Tesla make to efficiently sell its vehicles? And how
is it servicing its vehicles successfully?
- Tesla’s direct to consumer sales model.