Do you think shareholders are the most important stakeholder to the success of a
limited company? Justify your answer.
Shareholders are important because they invest in the company. Capital is
needed for the purchase of resources, without it, a business cannot operate. Also,
shareholders with large shares usually can interfere in decision making of a business,
their failure might lead to the failure of the business.
However, another important stakeholder is the government. If a business acted
illegally, the government could put pressure on companies, from fines to closure.
I believe the government is the most important stakeholder, because if the
business is not aware of the recent laws set by the government or consciously act
illegally, the business could fail immediately, no matter how much investment are there.
0450/12/M/J/24
1. A) Creating new jobs; encouraging competition in market
B) Build brand image; conducting market research on their changing needs and
wants
D) Business objective can give her clear aims to achieve in her travel business.
Data about the Market will let Nicky be aware of strategies of her competitors in
the niche market, help her decide her pricing methods.