Empathize
UNDERSTAND
Define
Ideate
EXPLORE
MATERIALIZE
Prototype
Test
Implement
 What target group really
wants?
 Rarely look on our problems
 Remove filters from our
head
 Key element to understand
the target group
 Redefine a problem
 Broad search for solution
 Rational Thinking
 Visualize
 Draw
 Paint
 Sketch
 Subtraction
 Task Unification
 Multiplication
 Division
 Attribute dependency
 Physical form
 Base for gaining opinions
 Should be interactive
 Uncheap failures
 Prototype presentation
 Don’t defend our prototype
 If you don’t understand your prototype
Market is like desert
Open to people
Here and now