SYLLABUS OF RETAILING MANAGEMENT
1.
Course: RETAILING MANAGEMENT
2.
Course code: (Phòng QLĐT-CTSV sẽ bổ sung)
3.
Number of Credits: 3
4.
Qualified Participant: Senior students
5.
Course delivery:
-
6.
Lectures and discussion: 30 hours
Quiz and Group excersises: 15 hours
Subject objectives:
After studying, the program enables students to do the following:
(1) Demonstrate an understanding of how retailers develop a retail mix to build a
sustainable competitive advantage.
(2) Explain how retailers use marketing communications to build a brand image and
customer loyalty.
(3) Understand the integration of merchandise management and supply chain strategies
leading to excellent customer service
(4) Understand the financial implication of strategic retail decisions.
(5) Demonstrate an understanding of decisions retailers make to satisfy customer needs in a
rapidly changing and competitive environment.
7. Course description - Subject introduction:
The purpose of this course is to introduce the student to the world of retailing from a managerial
viewpoint. Consequently, we will study the elements that comprise the retail mix, including
types of retailers, multichannel retailing, consumer buying behavior, retail marketing strategies,
selecting retail site locations, supply chain management, merchandising, pricing, store
management, store layout & design and customer service.
8.
Request for Student:
- To be able to increase efficiency during studying time, all students are kindly requested to
read documents at home such as the instructor’s materials, the reference books, the related
documents and magazines.
- Students should be forcible to share their knowledge with the classmates and to discuss
each others the application of cases requested by the lecturer.
- Students should be active in raising the non-understanding-problems with the instructor
and/or the teaching assistant to receive the right answers.
9.
References:
Student can read the below documents:
- Main documents:
+ Barry, Joel, Patrali, Retail Management, 13th, Pearson, 2018.
+ Levy, Weitz, Grewal, Retailing Management, 9e, McGraw Hill, 2013.
-
Extra documents:
+ William H. Bolen: Contemporary Retailing, Prentice Hall
+ Jay Diamond, Gerald Pintel: Retail Buying, Prentice Hall
+ Willard N. Ander & Neil Z. Stern, Nghệ thuật Bán lẻ, Dịch giả: Trần Minh Nhật, NXB
Tổng hợp TPHCM, 2012.
+ Dale M. Lewison & M. Wayne Delozier: Retailing, Merill Publishing
+ Nhiều tác giả, nhiều dịch giả, Bộ sách Vua bán lẻ, NXB Lao động – Xã hội, 2013.
+ Robin Lewis & Michael Dart, Những quy luật mới trong Bán lẻ, Dịch giả: Phương Thúy,
NXB Tinh Văn Media và NXB Tổng Hợp TP.HCM, 2012.
+ Books, magazines related to retailing.
10.
Evaluation:
Content
1. Evaluation of studying process
(1a) Individual activities:
- Test in class
- Volunteer
- Homework
(1b) Group activities:
- Group discussion
- Group exercises & presentation
Note: Evaluation each member of group
activities
(1c) Mid-term test:
2.
Final test
Multiple choice and essays, documents not
allowed.
Total
11.
Score: 10/10
12.
Details of program
Rating
50%
20%
10%
5%
5%
20%
10%
10%
10%
50%
100%
Session
Chapter
Reference
1
(4
hours)
Course introduction
Chapter 1: Introduction
to Retailing
Levy, Weitz,
Grewal, Retailing
Management, 9e,
McGraw Hill, 2014
2
(4
hours)
Chapter 2: Retailing
Institutions (types of
retailers and multichannel retailing)
3 (4
hours)
Chapter 4: Customer
Buying Behavior
4 (4
hours)
Chapter 5: Retail Market
Strategy (operations
strategy and financial
strategy)
5 (4
hours)
Chapter 7: Retail
Locations
6 (4
hours)
Chapter 10: Information
System and Supply
Chain and CRM
7 (4
hours)
Chapter 12: Merchandise
Planning Process
8 (4
hours)
Chapter 14: Retail
Pricing
Students’ Exercises
and preparation
Read chapter 1 (pp.429).
Read and prepare
chapter 2&3 (pp.3485), case study 2 & 4
p.552, p.555-556
Discussion case
study;
Read and prepare
chapter 4 (pp.88-115)
Case study 5, p. 556557
Discussion case
study;
Read and prepare
chapter 5 & 6 (pp.
122-179)
Case study 8, p.560561
Case 11, p. 565-566
Read and prepare
chapter 7&8 (pp.182230)
Case 12&13, pp.566572
Group discussions
Read and prepare
chapter
10&11
(pp.264-311)
Case 10&17, pp.564565;575-576
Read and prepare
chapter 12 (pp.316346)
Case 19, pp.577-578
Discussion.
Case 21, p. 579-581.
Read and prepare
chapter 14 (pp.386412)
Case 24, pp.584-586
Discussion.
Read and prepare
chapter 15 (pp.416-
Objective
(1)
(1), (2)
(1), (2)
(1), (2), (3),
(4)
(1), (2), (3)
(5)
(1), (2), (3)
(5)
(1), (2), (3)
(5)
(1), (2), (3)
(5)
9 (4
hours)
Chapter 15: Retail
Communication Mix
10 (4
hours)
Chapter 16: Managing
the Store
11 ( 5
hours)
Chapter 17: Layouts,
Design, Visual
Merchandising.
Review.
447)
Case 25, p.586
Read and prepare (1), (2), (3)
chapter 16 (pp.452(5)
478), chapter 9;
Case 28, p.588-589
Read and prepare (1), (2), (3)
chapter
17&18
(4), (5)
(pp.482-537)
Case 31&33, pp.
Group discussion:
(1), (2),
Customer Service.
(3), (4), (5)