Intro Marketing Exam 3 – Study Guide
Terms to Know:
Product
Services
Convenience Products
Shopping Products
Specialty Products
Unsought Products
Product Line (Examples)
Product Life Cycle
New Product Development Process
All the types of innovation
Product Line Extension
Brand Personality
Brand Equity
Brand Licensing
Multibranding
Middleman
Marketing Channel
Retailer
Distributor
Internet Marketing Channel
Direct Marketing Channels and Non Store Selling (these are similar)
Multichannel Marketing
Vertical Marketing
Forward and Backward Integration
Franchising
Intensive Distribution
Exclusive Distribution
Channel Conflict
Disintermediation
Logistics
Supply Chain
Depth of Product Line
Breadth of Product Line
Product Mix
Retail Mix
Off Price Retailing
Other Concepts:
Why new products fail
Different types of consumers and their % make-up of all consumers
All the stages of the new product development process and what happens in each
Know all the different types of logistical functions
4 Utilities (Examples) -both from chapter 12 and 13
3 steps used to select a supply chain
All the retailing activities
Different methods for classifying retailers
Independent Retailer
Forms of retail ownership
Levels of retail service
Four stages of retail life cycle