Contents
Introduction
How to use this book
Exam preparation and technique
SECTION 1 Understanding business activity
1 Business activity
2 Classification of businesses
3 Enterprise, business growth and size
4 Types of business organisation
5 Business objectives and stakeholder objectives
Case study
iv
iv
vi
2
11
19
35
51
61
SECTION 2 People in business
6 Motivating employees
7 Organisation and management
8 Recruitment, selection and training of employees
9 Internal and external communication
Case study
63
76
92
114
129
SECTION 3 Marketing
10 Marketing, competition and the customer
11 Market research
12 The marketing mix: product
13 The marketing mix: price
14 The marketing mix: place
15 The marketing mix: promotion
16 Technology and the marketing mix
17 Marketing strategy
Case study
132
143
158
170
178
185
197
203
212
SECTION 4 Operations management
18 Production of goods and services
19 Costs, scale of production and break-even analysis
20 Achieving quality production
21 Location decisions
Case study
214
228
241
248
262
SECTION 5 Financial information and financial decisions
22 Business finance: needs and sources
23 Cash flow forecasting and working capital
24 Income statements
25 Statement of financial position
26 Analysis of accounts
Case study
265
281
293
303
311
323
SECTION 6 External influences on business issues
27 Economic issues
28 Environmental and ethical issues
29 Business and the international economy
Case study
Index
Acknowledgements
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