1
Business Plan Process,
Running Head: Business Plan Process
How to Prepare a Business Plan
Seval Ozbalci
Submitted To University of the Incarnate Word
Entrepreneurship (INEE734002.72931.200870)
Norman St. Clair, Ph.D.
San Antonio, Texas
May 9, 2008
How to Prepare a Business Plan
I am going to explain the scenario with 5W’s and one H: Who, What, Where, When, Why and
How.
I. First W: Who?
I am the consultant:
● Who has a family company since 1960,
● Who developed a government supported business plan last year in Turkey,
● Who has special personal skills which are creative thinking, world wide entrepreneurship
experience, and hard working,
● Also a web designer and a good analyzer…
● And who is going to be retiring in five years.
You are a big shot business woman:
who has a lot of international connections to establish this project,
who has been working in this area and developing study abroad programs between US and
other world countries,
● who knows the city council members to interact with them.
Women in Business​1
We need to impress the investors with those areas:
● the potential for good business management,
● strong financial information and records,
● good marketing plan,
● flexibility and ability to make money,
● a way out for investors if things don't work.
Women goals are important factor to understand their life concept. This sentence can be explain
what the women want; “Women want the same things as men –only in prettier colors.”​2​ A lot of
research findings indicate that women’s important goals are for professional growth,
development, challenge, and self- fulfillment, while men’s are
preferred higher income.​3
Women’s life perspective is changing in the last century. According to the U.S. Department of
Labor estimates, nine out of 10 women manage their finances alone. They want to take
responsibility for their financial well-being to pursue the quality of life they desire. They are all
well educated, responsible, careful, and multi functional producers.​4
Entrepreneurial women’s number is growing. There were nearly 6.5 million women-owned
businesses in 2002, up 20% from 1997. The increase was twice the national average for all
businesses.​5​ There are some funding sources specifically target women entrepreneurs, loans,
scholarships, and other sources of funding.
Financial resources are available in all those web pages: 6​
● Small Business Administration
(Office of Women's Business Ownership)
(www.sba.gov/womeninbusiness)
● Count-Me-In (www.count-me-in.org)
● Federal Money Retriever? (www.fedmoney.com)
● The Women's Funding Network (www.wfnet.org)
● NBC Supplier Diversity Program Website (www.nbcsourcing.com/supplierdiversity/)
● American Association of University Women (www.aauw.org)
● The Ada Project for Women (TAP) (http://tap.mills.edu)
● Financial Women International (www.fwi.org)
Additionally, the US government grants $350 billion in free government grants each year for
small business and personal grants. Special grants are available for entrepreneurial women to
start up a home-based business.​7
II. Second W: What?
Idea description: a new web-home based work opportunity to teach international business
techniques. Main ideas; this is a useful project for all over the world, that can be a part of the
lifelong learning program opportunities, and it is a new alternative for global education
partnership.
Our primary partners are: Universities, City Council and Members, City Chamber of Commerce
and Industry Center.
●
●
We will be training those titles; the basis of global business language, main concepts of
international business, international company structures, global standardization, world-wide
production process, and we will support these trainings with company visits, workshops and
seminars.
III. Third W: Where?
Our starting point is going to be San Antonio. The first study part will arrange between two
similar areas in Texas and Turkey. This project connects businesses and the business life circle
will be connected with City Chamber of Commerce and Industry Members. That’s why we will
start this project with them. Because they can support this entrepreneurial and educational start
with their funds and they can encourage the companies to pay for their partners’ or professionals’
training costs.
IV. Fourth W: When
First step will start with a local market research in Turkey during the consultant’s summer
vacation. We will arrange meetings with university departments, city chamber of commerce
center, and city council members.
Second step will be ready to start in October 2008, when I come back to San Antonio. It will be
completing the workshop for 2009 calendar, finishing the detailed program, and publishing the
schedule. In 2009 January: “let the game begin”, managing the process, group booking,
controlling the progress, and communication.
V. Fifth W: Why?
Why we are doing this? Because the smart company owners of today and young professionals
know that diversity can be a source of competitive advantage, but they don’t know how to start
to create a strategy that builds cultural differences to deliver their real business values.
Apparently, this program will help them to realize; world-wide workforce, global marketplace,
and the new world community.
Our program priorities are; adding a new value for market with a good price, improving global
business development, giving an international perspective, creating a new competition. In the
other hand, our trainees’ objectives will be learning a new culture, improving their language
skills, visiting a different country, building a good business relationship, being a part of the
global business world, and having some fun…
VI. And the one H is: How?
We are going to explain this concept with scenario planning. This is very useful way of learning.
We will be creating an imaginary, discovering, comparing, measuring, mapping, realizing the
process of the real start up businesses life circle.
We will also use process modeling. By the way, we should be practicing the start up problems,
predetermined elements, and unpredictable parts of the strategic thinking. Learning business in
multinational class will give us some extra skills, such as international work-life priorities,
common risks and advantages, and extraordinary risks and advantages. The most important
question is asking for the next and estimating how will the future affect my business?
External Analysis
I. Industry
This project is directly related with the international education industry. That industrial, big
dynamic market is growing day by day and US universities are looking for new markets in other
countries (All related tables are attached to the assignment).​8
There are a lot of different types of projects about study abroad programs. They started in
1959-60, it was only 48,486 then this number incredibly increased and last year it became
582,984. There are a lot of new area opening in this growth. The infrastructures of universities
are ready to establish new openings.
New international business connections will be more important in the future than before. All
markets desire to learn their international competitive advantages. Global market will be easier to
reach in the future. Therefore it will be more important to find international consumers for all the
other industries as well as production industry.
In Turkey many people have a different curiosity about USA. All professional workforces are
wondering their work conditions in the US and they are really eager to learn international rules.
Even though most of them saw Europe and a lot of different countries, they knew the US culture
from movies and they are looking forward to see how it is in the real world.
United States Universities have; international offices to manage this process, technology
laboratories to teach trainees, shuttle to visit companies and other areas, conference centers to
lecture learners, connections to communicate companies, volunteers to help visitors.
This is a kind of agency work the only need is a web site, I can develop this web site by myself.
Universities international offices are good communication centers for the trainees’ placement,
UIW can be the first university and starter for this organization, program cost is going to be
$1.500 per person, price will be $2.000.
● Detailed product categories,
○ professional development
○ consulting
○ training opportunities
○ study abroad
○ higher education placement
○ summer camps
○ winter camps
○ publications
● General facility and equipment requirements
○ technology laboratories,
○ dormitory,
○ mechanic equipment and vehicles,
○ communication partners,
○ lecturers,
○ an auditorium or a conference center
● Possible locations for a facility based on available resources and infrastructure:
○ Partner Companies,
○ Free Trade Alliance,
○ US Commerce Department,
○ City of San Antonio International Office,
○ San Antonio Port,
○ Law Firms,
○ Shopping in San Antonio
II. Competition
When Universities start to accept trainees for this program then the competition will be very
hard. International professionals can find very different kind of language or training program but
this is different and specific for their necessities because of that this idea will be very popular in
the future.
III. Target Market
Half of the population in Turkey is under 21. They are all well educated and eager to learn. For
instance, research and development workforce was 66,330 by 1999. Government, institutions
and companies are recruiting approximately 2,500 people for those positions every year. They
usually earn more than $40.000 per year. They are planning to have their own companies in the
future.
Internal Analysis
I. Potential Clients
● Medical Personnel 3
● Technical Jobs and Engineers 3
● Agricultural Employees 2
● Lawyers 2
● Educators 3
● Army 2
● Other Professionals 5
TOTAL 20
II. Company Management
Which business structure is right for me? This is going to be a web and home based work.
Therefore my partner and I need to decide with a legal adviser, which one is the suitable choice
for our company. A company owner/manager has to be a different person who knows study
abroad program details, Turkish culture, and US Universities. The company headquarter would
be his/her potential office. The other issue which needs to solve that the US student visa doesn’t
allow working out of the school area. Because of that I need a school permission to work with
this company or the company owner may apply a H1B visa for me as a consultant. H1B visa
apply process starts every year at April first. This is the one of the risks of this business. If we
choose to start a company in Turkey there is an extra structural problem will be waiting for us.
We should establish a tourism agency. In addition, taxing will be different and probably higher
than the US. As a result of these conditions we have to prefer legal adviser’s opinion.
III. Operations
That business is web based so the other important point is the web server provider. Company
operations will be basically managing on interactive pages. Web management tools will help to
manage admissions or common questions. The company operator must use e-mail proficiently. A
phone is very important and inalienable tool for this business.
IV. Financial Issues
Bookkeeping is unnecessary to assign but if we need it will be $20-50 per hour. Financial
records and accounting are important that would be outsourcing. Accountants charge $150-$400
or more per hour, depending on the type of work, the size of the firm and its location.
V. Web Applications
A web based business’ first and important need is hosting and e-mail service. We prefer Yahoo
Small Business web services and it is $8.96 per month. Free domain and e-mail are included. It
has MySQL database access and unlimited disk space, data transfer, traffic, and e-mail service.
SWOT
I. Strengths
With over 15 years of combined educational and business experience:
● International perspective,
● Being familiar with both countries,
● Good human relations, honest, trustworthy and hardworking personality,
Easy to apply, adaptable and flexible work conditions, managerial operations will be leading
from the US.
II. Weaknesses
Managerial and financial supports are important necessity because that might be an expensive
experience for some Turkish people. Customers’ language level could be lower then expected,
they can look for a job, and they might find the US market neutral.
III. Opportunities
New business ideas will be growing for business networks. Different business opportunities
would be available for the future experiences. International connections can make more powerful
business relations between two countries. Global economy partners will develop the big picture
with other work areas.
IV. Threats
“Easy to apply” means that many people can start to do this business easily; people’s demands
can be unpredictable. International business circle members can be very competitive and they
can strongly defend their know-how's.
V. Mission Statement
To provide students, educators, and educational institutions with a world of opportunity to
embark on a meaningful life experience in a world class educational setting.
Key Result Areas
I. Preparing a start up schedule
Strategic Objective 1: Establish a relationship with a school allowing for a detailed program:
First Week
● Company Visits
● City Tours
● Grammar Classes
Second Week
● International Business and Law Conferences
● City of San Antonio International Office
● Free Trade Alliance
Action Plan 1: Develop a schedule to explain how to train the trainees in 15 days.
● Discuss this schedule with the school.
● Update the schedule.
● Correct the mistakes and unnecessary details.
First Week’s Schedule
II. Developing the company web site
Strategic Objective 2: Build a web site with the company owner.
● Research web services,
● Read term and conditions,
● Choose a plan to buy.
Action Plan 2: Go to Yahoo Small Business Services and build the web site.
● Buy a plan,
● Choose a template from yahoo samples and make it temporary home page,
● Develop a banner and a template and put the files on web.
Web Site (​www.crosStudy.com​)
Marketing Plan
● Meeting with Universities: Face to face.
● Meeting with the City Council and members.
● City Chamber of Commerce and Industry Center: Fax and e-mail.
First Two Years
● First Year: 180 people
○ First 6 months: Every month 10 people, total 60
○ Second 6 months: Every month 20 people, total 120
● Second Year: 500 people
○ Second University
○ Every month 20 people
Monthly Income Plan
2009
Jan
Feb
Mar
Apr
Ma
y
Jun
e
July
Aug
Sep
Oct
Nov
Dec
Professi
onal
Develop
ment
$20.
000
$20.
000
$20.
000
$20.
000
$20.
000
$20.
000
$40.
000
$40.
000
$40.
000
$40.
000
$40.
000
$40.
000
Consulti
ng
$1.0
00
$1.0
00
$1.0
00
$1.0
00
$1.0
00
$1.0
00
$1.0
00
$1.0
00
$1.0
00
$1.0
00
$1.0
00
$1.0
00
Training
$5.0
00
$5.0
00
$5.0
00
$5.0
00
$5.0
00
$7.0
00
$7.0
00
$7.0
00
$5.0
00
$5.0
00
$5.0
00
$5.0
00
Study
Abroad
$5.0
00
$5.0
00
$5.0
00
$5.0
00
$5.0
00
$5.0
00
$5.0
00
$5.0
00
$5.0
00
$5.0
00
$5.0
00
$5.0
00
Higher
Educatio
n
Placeme
nt
$5.0
00
$5.0
00
$1.0
00
$1.0
00
$1.0
00
$1.0
00
$1.0
00
$5.0
00
$5.0
00
$1.0
00
$1.0
00
$1.0
00
Summer
and
Winter
Camps
$1.5
00
$1.5
00
$1.5
00
$1.5
00
$1.5
00
$3.5
00
$3.5
00
$3.5
00
$1.5
00
$1.5
00
$1.5
00
$1.5
00
Publicati
on
$20
0
$20
0
$20
0
$20
0
$20
0
$20
0
$20
0
$20
0
$20
0
$20
0
$20
0
$20
0
Total
$37.
700
$37.
700
$33.
700
$33.
700
$33.
700
$37.
700
$57.
700
$61.
700
$57.
700
$53.
700
$53.
700
$53.
700
First Year Total: $552.400
Monthly Cost Plan
2009
Jan
Feb
Mar
Apr
Ma
y
Jun
e
July
Aug
Sep
Oct
Nov
Dec
Book
keeping
$10
0
$10
0
$10
0
$10
0
$10
0
$10
0
$10
0
$10
0
$10
0
$10
0
$10
0
$10
0
Accoun
ting
$1.0
00
$1.0
00
$1.0
00
$1.0
00
$1.0
00
$1.0
00
$1.0
00
$1.0
00
$1.0
00
$1.0
00
$1.0
00
$1.0
00
Web
hosting
$11.
95
$11.
95
$11.
95
$11.
95
$11.
95
$11.
95
$11.
95
$11.
95
$11.
95
$11.
95
$11.
95
$11.
95
Phone
Bills
$15
0
$15
0
$15
0
$15
0
$15
0
$15
0
$15
0
$15
0
$15
0
$15
0
$15
0
$15
0
Turkey
Flights
$2.5
00
-
-
-
-
-
$2.5
00
-
-
-
-
-
School
Paymen
t
$15.
000
$15.
000
$15.
000
$15.
000
$15.
000
$15.
000
$30.
000
$30.
000
$30.
000
$30.
000
$30.
000
$30.
000
Total
$18.
762
$16.
262
$16.
262
$16.
262
$16.
262
$16.
262
$33.
762
$31.
262
$31.
262
$31.
262
$31.
262
$31.
262
Start Up Costs: $2.000
First Year Total: $292.144
Profit: $260.256
Trademark Search
It takes 4 months – 18 months, the process is almost same in the US and Turkey. Madrid
Protocol is the important point for international businesses trade marking, because you only pay
$11.000 for 71 countries.
Online Documents: http://www.basicpatents.com/tmfees.htm, Nolo Press sells a basic
do-it-yourself book for $30 -$35 (online or paper).
I. How Much Does a Trademark Cost?
● Low: Do-It-Yourself: $325-$375
● Medium: $600-$1,000
● High: $1,000-$2,000+
(paper submissions cost more than online)
II. How Much Does a Copyright Cost?
● Low: Free
● Medium: $45-$100
● High: $300-$400+
US copyright protection is free, because anything created in the US after April 1, 1989
automatically has a legal copyright. It helps to add a copyright notice on your work ("Copyright
YEAR by YOUR NAME" or ©YEAR by YOUR NAME).
III. How Much Does a Patent Cost?
● Low: Do It Yourself: $1,200+
● Basic: $3,000+
● High: $5,000-$18,000+
● Turkey: $250
http://www.google.com/googlepatents/about.html
Before applying for a patent, you need to search to see if your invention is already patented. You
can do that for free through the US Patent and Trademark Office (USPTO); The University of
Texas provides a free online tutorial for using this search site. Google.com also offers a free,
user-friendly search of the USPTO records.
Specific Patent Search for This Business Idea
1. Go: http://www.uspto.gov/main/trademarks.htm
2. New User Form Search (Basic)
Term1: professional
Term2: training
AND: International
3. Hit: Search >
4. Result: 1.244 patents
Result Example 1
Word Mark OE-STUDYABROAD
Goods and Services IC 035. US 100 101 102. G & S: Enrolling students in the educational programs of others;
Recruitment of students for higher education institutions. FIRST USE: 20060901. FIRST USE IN COMMERCE:
20060901
Standard Characters Claimed Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 77315121
Filing Date October 26, 2007
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition April 15, 2008
Owner (APPLICANT) South Pacific Educational Travel Inc. LTD LIAB CO NEW ZEALAND P.O. Box 30126
Christchurch NEW ZEALAND
Attorney of Record John C James
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE
Result Example 2
Word Mark STUDYABROAD.COM
Goods and Services IC 035. US 100 101 102. G & S: computer services, namely providing on-line directories
containing information links and other resources available on computer networks pertaining to education and
educational programs. FIRST USE: 19950700. FIRST USE IN COMMERCE: 19950900
Mark Drawing Code (1) TYPED DRAWING
Serial Number 75676968
Filing Date April 7, 1999
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition September 4, 2001
Registration Number 2511470
Registration Date November 27, 2001
Owner (REGISTRANT) EDUCATIONAL DIRECTORIES UNLIMITED, INC. CORPORATION
PENNSYLVANIA 1350 Edgmont Avenue Chester PENNSYLVANIA 19013
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Ryan Udell
Type of Mark SERVICE MARK
Register PRINCIPAL-2(F)
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE
Tables
Table 1: International Students by Academic Level, 2005/06 & 2006/07​9
Academic Level
Associate's
2005/0
6
Int'l
Student
s
2005/06
% of
Total
63,598
11.3
2006/07
Int'l
Students
67,855
2006/07
% of
Total
%
Change
11.6
6.7
Bachelor's
172,74
4
30.6
170,195
29.2
-1.5
Graduate
259,71
7
46.0
264,288
45.4
1.8
Master's
115,43
4
20.4
122,385
21.0
6.0
Doctoral
107,99
3
19.1
108,033
18.5
0.0
8,463
1.5
7,415
1.3
-12.4
Graduate,
Unspecified
27,827
4.9
26,455
4.6
-4.9
Other
30,611
5.4
38,986
6.7
27.4
Non-Degree
15,394
2.7
19,167
3.3
24.5
Intensive English
15,217
2.7
19,819
3.4
30.2
Opt. Practical
Training
38,096
6.7
41,660
7.1
9.4
TOTAL
564,76
6
100.0
582,984
100.0
3.23
Professional (JD, MD,
etc.)
Table 2: Financial contribution of international students by U.S. State, 2006/07​10
State
2006/
07
Total
Int'l
Stude
nts
Tuition
and
Fees1
(millio
ns)
Living
Exp. &
Dependent
s2
(millions)
U.S.
Suppor
t3
(millio
ns)
TOTAL
CONTRIBUTIO
N4
(millions)
California
77,98
7
$1,270.
9
$1,684.2
$766.1
$2,189.0
New York
65,88
4
$1,247.
6
$1,447.3
$829.0
$1,865.8
Texas
49,08
1
$590.5
$780.7
$375.7
$995.4
Massachus
etts
28,68
0
$739.6
$669.6
$471.6
$937.6
Florida
26,87
5
$441.4
$490.4
$253.1
$678.7
U.S. Total
582,9
84
$9,928.
6
$10,850.2
$6,279.
7
$14,499.1
Table 3: International Student Enrollment and U.S. Higher Education Enrollment Trends,
Selected Years 1950/60 - 2006/07​11
Year
International
Students
Annual %
Change
U.S. Total
Enrollment
%
Int'l
1959/60
48,486
2.6
3,402,300
1.4
1969/70
134,959
11.2
7,978,400
1.7
1979/80
286,343
8.5
11,707,000
2.4
1989/90
386,851
5.6
13,824,592
2.8
1999/00
514,723
4.8
13,584,998
3.8
2000/01
547,867
6.4
14,046,659
3.9
2001/02
582,996
6.4
13,511,149
4.3
2002/03
586,323
0.6
12,853,627
4.6
2003/04
572,509
-2.4
13,383,553
4.3
2004/05
565,039
-1.3
13,994,869
4.0
2005/06
564,766
-0.05
14,528,728
3.9
2006/07
582,984
3.2
15,023,346
3.9
Table 4: International Students by Primary Source Of Funding, 2005/06 & 2006/07​12
Primary Source of
Funding
2005/0
6
Int'l
Student
s
2005/0
6
% of
Total
2006/0
7
Int'l
Student
s
2006/0
7
% of
Total
%
Chang
e
Personal and Family
Funds
358,31
8
63.4
358,28
1
61.5
0.0
U.S. College or
University
146,21
1
25.9
152,01
7
26.1
4.0
Home
Government/University
14,476
2.6
18,704
3.2
29.2
U.S. Government
2,501
0.4
3,450
0.6
37.9
U.S. Private Sponsor
8,367
1.5
8,003
1.4
-4.4
Foreign Private Sponsor
8,661
1.5
6,682
1.1
-22.9
International
Organization
1,326
0.2
1,685
0.3
27.1
21,745
3.9
29,262
5.0
34.6
3,161
0.6
4,901
0.8
55.0
564,76
6
100.0
582,98
4
100.0
Current Employment
Other Sources
Total
3.23
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