Master of Business Administration Program (MBA)
Contemporary Management
Assignment No. 4
1. SWOT Analysis
Strength:
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Long experience in the manufacturing and assembling of electronics and home appliances as it is
the company to do so in Egypt and the Middle East.
Good Annual Sales Turnover.
Large no. of manpower that reach 3600 employees that represent huge asset of the company.
Convenient Locations of the retail and distribution that serves most of Cairo and Delta.
Good Pricing that is competitive to the market.
Ability to export products that can be used to increase the sales by reaching to new markets.
Having Investment from Gulf Investor that can back up the company with the required
resources to expand.
Weakness:
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Customer Dissatisfaction specially in the area of the sales customer’s service.
Poor Marketing and Advertising of the products as most of the company reputation is
depending of the word of mouth and not by advertising.
Employee Dissatisfaction as in all areas the major of the employees are not satisfied.
Weak participation of employes in the Employee Satisfaction Survey as only 53% of the total
employees were willing to participate in the survey which show the lack of feeling of belonging
among the employees.
No Increasing trends of Market Shares as in most of the portfolio of the company, the markets
are fluctuating with no increase trends .
Opportunities:
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The Expected whole market growth for Upper Egypt, so the company can increase the revenue
by expend in upper Egypt.
Nearby Markets opening up that the company can utilize and expend its exports portfolio.
The Expected growth of the durable market in Egypt, so by investing more in that deviation the
company can enhance its revenue.
The Expected technology market growth for Egypt which means that there is opportunities for
growths for the company.
New Mobile technology which can increase the sales and decrease the costs.
Make Advantage of the weak distribution channel, and high customers complains of competitive
to increase the market share.
Government Plan for Building factories and Training centers which the company can utilize to
expand more.
Threats:
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The new taxes that might be applied on technology products can reduce the sales.
1
Mohamed Hamdy
Req No. 23125068
Group 1B
Master of Business Administration Program (MBA)
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Contemporary Management
Assignment No. 4
Foreign Currency Exposure which can increase the cost of the raw materials which shall increase
the prices which can reduced the sales.
Country Political instability which can affect the sales as well as the investment of the gulf
investor of the company.
The trends of replacing the Ink jet with laser printers which will reduce the sales in that
deviation.
The trends of replacing the desktop computers to laptops will reduce the sales in that deviation.
Competitor with the highest market share of TV shifting to the new technology which shall
enable them to gain more market shares.
New Competitor enter the exports market which will increase the competition and will reduce
the sales and market share.
Competitor is investing in their marketing division which shall enable them to gain more market
shares and more sales.
Losing good employees to competitors as they will offer them with higher benefits that is
already a weak aspect of the company which will lead to drop in the performance of the
company.
BALANCE SCORE CARD
The company should always aim to grow which can be achieved by setting targets and place KPI’s that
are reasonable yet stretched and these KPI’s can be as followed.
Customer
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Customer Satisfaction to reach 70%.
Customer Satisfaction to reach 50% in the area of sales personnel behavior.
Internal Business
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Advertising % to be 70% of the ways of how the customers know about the company’s brands.
Increase the market shares 20% vs the current status.
Innovation and Learning
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Enhance the Employee Satisfaction Survey participation to reach 90% plus.
Enhance the Employee Satisfaction Survey results by 30 %.
Financial
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Increase the Annual Sales Turnover by Double digits.
Increase the exports % of Sales by 20%
Corporate Citizenship
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Reduce the environmental impact of the Production facilities by 20%.
2
Mohamed Hamdy
Req No. 23125068
Group 1B