Models of Communication
Models of Communication
 Aristotle’s Model of Communication
 Lasswell’s Model of Communication
 Shanon and Weaver’s Model of Communication
 Berlo’s SMCR Model of Communication
Aristotle’s Model of Communication
Aristotle
 384-322 B.C.
 HE IS A GREEK PHILOSOPHER AND WRITER
 HE WAS BORN IN STAGIRA,NORTHEN GREECE
 HE STUDIED PHYSICS, LOGIC, MATHEMATICS AND ETC.
Aristotle’s Model of Communication
 Widely accepted and most common model of communication
 Sender sends message to receiver
 A response is expected
Elements of Aristotle’s Model of
Communication
Example:
A politician gives a speech during an election
campaign.
Speaker
• Politician
Speech
• Speech to
win the
votes of
the citizens
Audience
• Citizens at
the time of
the
campaign
Effect
• Negative
or Positive
Effect
Lasswell’s Model of Communication
Harold Lasswell
 American political scientist
 Born in Donnellson, Illinois in 1992
 Wrote dissertations about propaganda
techniques during the World war
Lasswell’s Model of Communication
This Model answers the following questions:
 Who?
 Said what?
 In which channel?
 To whom?
 With what effect?
Lasswell’s Model of Communication
Shannon and Weaver’s Model of
Communication
 Known as the “mother of all models” (Derived from helpfulprofessor.com
/shannon-weaver-model/)
 Developed by Warren Weaver and Claude Shannon
 Was specially designed to develop the effective communication
between sender and receiver
 Was initially developed to improve technical communication
(Derived from https://www.communicationtheory.org/shannon-andweaver-model-of-communication/)
Key Concepts of Shannon and Weaver’s
Model of Communication
 Sender
- source of the message
 Encoding
- process by which a source selects symbols to represent an idea
 Message
- the content of the communication
 Channel
- the medium through which the message must pass
(Derived from
socialsci.libretexts.org/Bookshelves/Communication/Argument_and_Debate/Arguing_Using_
Critical_Thinking_(Marteney)/02%3A_Communicating_An_Argument/2.03%3A_The_Communi
cation_Model)
Key Concepts of Shannon and Weaver’s
Model of Communication
 Receiver
- the target audience of the message
 Decoding
- translate the message code to symbols that the receiver could understand
 Noise
- anything that disrupts or distorts the communication process
 Feedback
- information sent back to the source
(Derived from
socialsci.libretexts.org/Bookshelves/Communication/Argument_and_Debate/Arguing_Using_
Critical_Thinking_(Marteney)/02%3A_Communicating_An_Argument/2.03%3A_The_Communi
cation_Model)
Berlo’s SMCR Model of Communication
 Developed by David Berlo, American communication theorist,
1960
 “communication occurs when the sender and receiver are on
the same level”
 includes four components: the sender, message, channel, and
the receiver
End of Presentation
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