Department of Education
Region VI-Western Visayas
Schools Division of Capiz
San Nicolas National High School
SENIOR HIGH SCHOOL
Midterm Examination in Media and Information Literature
Instruction: Read the questions carefully and write the letter of the correct answer in capital letter, on the space provided before
the number.
1.
How is communication defined?
a. The process of sending and receiving messages
b. The process of understanding and sharing meaning
c. The process of speaking and listening
d. The process of writing and reading
2. Which of the following is NOT one of the eight essential components of communication listed in the book "Business
Communication for Success"?
a. Receiver b. Context
c. Complexity
d. Interference
3. What does the "receiver" do in the communication process?
a. Creates the message
b. Analyzes and interprets the message
c. Provides feedback to the source
d. Defines the context
4. Which component of communication refers to the atmosphere, both physical and psychological, in which messages are sent
and received?
a. Channel b. Environment c. Feedback
d. Interference
5. What does "feedback" represent in the communication process?
a. The source of the message
b. The intended meaning of the message
c. The response of the receiver sent back to the source
d. The physical setting of the communication interaction
6. What is the main difference between Harold Lasswell's and Shannon and Weaver's communication models?
a. Lasswell's model includes noise, while Shannon and Weaver's model does not.
b. Lasswell's model focuses on communication skills, while Shannon and Weaver's model focuses on attitude.
c. Lasswell's model is two-way communication, while Shannon and Weaver's model is one-way. d. Lasswell's model is
concerned with social and cultural aspects, while Shannon and Weaver's model is not.
7. In Shannon and Weaver's communication model, what does "noise" refer to?
a. Any information transmitted through the channel.
b. Any external factors that may interfere with or alter the message being sent.
c. The level of clarity in the message.
d. d. The effectiveness of the transmitter.
8. Which communication model places a strong emphasis on factors like reading, writing, speaking, listening, and watching?
a. Harold Lasswell's communication model.
b. Shannon and Weaver's communication model.
c. David Berlo's SMCR communication model.
d. None of the above.
9. According to David Berlo's SMCR communication model, what factors influence the content of a message and how it is sent?
a. Noise and interference.
b. The communication source and the channel used.
c. Social and cultural aspects, knowledge, and attitudes.
d. The clarity of the message.
10. Which communication model focuses on the environment and various factors surrounding the participants involved in the
communication process?
a. Harold Lasswell's communication model.
b. Shannon and Weaver's communication model.
c. David Berlo's SMCR communication model.
d. None of the above.
11. Which form of communication is characterized by communication with oneself, using internal vocalization or reflective thinking?
a. Intrapersonal Communication
b. Interpersonal Communication
c. Group Communication
d. Mass Communication
12. In which form of communication do two different people interact, and it is often structured and influenced by social
expectations?
a. Intrapersonal Communication
b. Interpersonal Communication
c. Group Communication
d. Mass Communication
13. When three or more people interact to achieve a specific objective or goal, what form of communication is it?
a. Intrapersonal Communication
b. Interpersonal Communication
c. Group Communication
d. Mass Communication
14. Which form of communication is sender-focused and typically involves one person conveying information to an audience in a
formal and goal-oriented manner?
a. Intrapersonal Communication
b. Interpersonal Communication
c. Public Communication
d. Mass Communication
15. What is the term for public communication that is transmitted to many people through print or electronic media, including the
internet world through websites and social media?
a. Intrapersonal Communication
b. Interpersonal Communication
c. Public Communication
d. Mass Communication
16. What is one of the benefits of Media and Information Literacy (MIL) mentioned in the text?
a. It encourages people to share information without evaluating its truthfulness.
b. It discourages critical thinking and reflection.
c. It helps individuals verify information and understand different perspectives.
d. It promotes the sharing of false information on social media.
17. What does MIL encourage individuals to do with the information they have?
a. Accept it at face value without questioning its accuracy.
b. Think critically and form informed opinions.
c. Share it with others without verification.
d. Ignore the information and not engage with it.
18. According to MIL, what does responsible information sharing involve?
a. Sharing information without verifying its accuracy.
b. Evaluating the truthfulness of information before sharing it.
c. Sharing information without considering its impact on others.
d. Disseminating false information to support personal beliefs.
19. What is the role of media in shaping culture, as mentioned in the text?
a. Media has no influence on culture.
b. Media has a minimal impact on culture.
c. Media can promote cultural awareness and influence preferences and lifestyles.
d. Media is solely responsible for cultural change.
20. How does MIL encourage individuals to approach the information they encounter?
a. Accept it without questioning its validity.
b. Avoid considering multiple perspectives.
c. Explore all sides of the story and think objectively.
d. Share information without verification.
21. What was the primary means of conveying thoughts in the Prehistoric Age when speech was limited?
a. Cave paintings
b. Hieroglyphic script
c. Cuneiform writing
d. Manuscripts
22. Which civilization is credited with developing the earliest form of writing using hieroglyphics?
a. Sumerians
b. Egyptians
c. Han Dynasty d. Mayans
23. What term is used to describe channels of communication that involve transmitting information to large numbers of people?
a. Telecommunication b. Mass media
c. Information technology d. Social networking
24. What technological advancement allowed for faster printing during the Industrial Age?
a. Steam-driven presses
b. Manual typesetting
c. Photography
d. The telegraph
25. What is the prevailing platform of media in the Information Age?
a. Newspapers
b. Television
c. Internet
d. Radio
26. What was the predecessor of the World Wide Web (www.) during the Cold War era?
a. ARPAnet b. Intranet
c. Extranet
d. Ethernet
27. Who innovated the Transmission Control Protocol (TCP) that allowed worldwide communication over the internet?
a. Tim Berners-Lee
b. Janna Abbate c. Vinton Cerf
d. Bill Kovarick
28. What did Tim Berners-Lee develop, transforming the internet into a web of information accessible to anyone?
a. The first email system
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b. Social media platforms
c. The World Wide Web (www.)
d. The telegraph network
What characteristic of new media allows for the connection of networks?
a. Digital
b. Ubiquity
c. Network linkage
d. Virtuality
New media makes information simultaneously present everywhere due to its:
a. Personalization
b. Space Binding
c. Distance Insensitivity
d. Ubiquity
Because of its digital nature, information in new media is easily retrievable and machine-readable. What other characteristic
does this digital nature confer to new media?
a. Infinite
b. Easily altered or edited
c. Frequently stored on magnetic or optical surfaces with proven permanence
d. Geographical Insensitivity
What characteristic of new media enables the easy access of information across the world?
a. Hypertext b. Virtuality c. Space Binding d. Personalization
New media commonly exists in smart devices and networks, allowing for customization or individualization of information for
each user. This characteristic is known as:
a. Prosthesis and Telepresence
b. Smart Server controlled functions
c. Interactivity
d. Wired, Wireless, Terrestrial, and Satellite-based
Which form of media is conceptualized, produced, and circulated by indigenous peoples for purposes such as cultural
preservation and political self-determination?
a. Community Media
b. Traditional Media
c. Ethnographic Films
d. Indigenous Media
Which of the following is NOT a characteristic of community media?
a. Operates for social benefit and not for profit
b. Run by a community, for a community
c. Focuses on commercial interests
d. Can be based on geography or shared interests
What is one of the primary uses of Community Media for social movements and organizations?
a. Providing access to information to the community
b. Promoting commercial interests
c. Reducing cultural preservation efforts
d. Promoting divisive discourse
What is the primary purpose of Ethnographic Films in the context of Indigenous Media?
a. Promoting commercial interests
b. Reflecting the lives of indigenous people
c. Enhancing political self-determination
d. Facilitating public decision-making
What does Aboriginal Media primarily focus on?
a. Promoting global culture
b. Preserving the culture and language of Aboriginal people
c. Commercial advertising
d. Political self-determination
Which of the following is NOT a component of Traditional Media?
a. Print
b. Radio
c. Television
d. Social Media
Which type of Traditional Media was developed to break the barrier of distance and facilitate the transfer of information between
locations?
a. Print
b. Radio
c. Television
d. Ethnographic Film
What is the primary function of a library as a source of information?
a. To operate for profit
b. To store books, magazines, and other materials
c. To provide free internet access
d. To serve as a place for social gatherings
Which source of information became a virtual and highly accessible resource, not limited by distance or geography?
a. Traditional Media
b. The Library
c. The Internet
d. Ethnographic Films
43. What is the main difference between libel and slander?
a) Libel involves spoken defamation, while slander involves written defamation.
b) Libel involves injuring one's own reputation, while slander involves injuring a third party's reputation.
c) Libel is related to privacy issues, while slander is related to copyright.
d) Libel is spoken defamation, while slander is written defamation.
44. How can plagiarism be avoided when using someone else's work?
a) By using the work without any acknowledgment.
b) By acknowledging the creator through citations.
c) By altering the work to make it unrecognizable.
d) By sharing the work on social media.
45. Which ethical orientation is based on the belief that what is good or bad is determined by what is written in religious texts such
as the Bible?
a) Ethics of Conscience
b) Ethics of Egoism
c) Ethics of Duty
d) Divine Command Theory
46. Which ethical orientation focuses on making the world a better place through moral actions?
a) Ethics of Respect
b) Utilitarianism
c) Ethics of Justice
d) Virtues of Ethics
47. What does the term "netiquette" refer to?
a) A set of rules for behaving properly online.
b) A legal framework for internet usage.
c) A type of cyberbullying.
d) A method for protecting privacy online.
48. What does the term "Digital Divide" refer to?
a) The gap between online and offline friendships.
b) The disparities in access to digital technologies across demographic groups.
c) The division between digital and non-digital societies.
d) The difference between legal and illegal online activities.
49. What is "Digital Addiction" primarily associated with?
a) Overconsumption of printed books.
b) Overdependence on digital technologies.
c) Overreliance on face-to-face communication.
d) Overuse of televisions.
50. How is cyberbullying different from traditional bullying?
a) It is less harmful.
b) It involves physical contact.
c) It typically occurs offline.
d) It happens through electronic means.
Jovy Ann B. Dueñas
Special Science Teacher I
MIL Subject Teacher
Checked by:
Vivian S. Quillo
Master Teacher I
SHS Coordinator
Noted by:
Jolly E. Batuigas
Principal II
Answer Key:
1. B
2. C
3. B
4. B
5. C
6. C
7. B
8. C
9. C
10. C
11. A
12. B
13. C
14. C
15. D
16. C
17. B
18. B
19. C
20. C
21. A
22. B
23. B
24. A
25. C
26. A
27. C
28. C
29. C
30. D
31. C
32. C
33. A
34. D
35. C
36. A
37. B
38. B
39. D
40. B
41. B
42. C
43. D
44. B
45. D
46. B
47. A
48. B
49. B
50. D