DEPARTMENT OF EDUCATION
Region IX, Zamboanga Peninsula
Division of Zamboanga del Sur
NILO NATIONAL HIGH SCHOOL
Nilo, Tigbao, Zamboanga del Sur
LESSON PLAN IN ENGLISH 8 ( THIRD QUARTER)
I. OBJECTIVES
A. Learning
Competencies
B. Learning
Outcome
C. Learning
Objectives
1. EN8RC-IIIa-12.1: Recognize propaganda techniques used in a given text.
2. EN8VC-IIIc-18: Determine the issue and stand presented in the material
viewed.
1. Define propaganda.
2. Determine the issue and stand presented in the propaganda strategies.
3. Create advertisements that will convince the consumers to buy products in
Nilo using the different propaganda strategies.
4. Accurately identify the strategy used in each of the propagandas.
II. CONTENT
Propaganda Strategies
III. LEARNING RESOURCES
A. References
K-12 Curriculum Guide p.
2. Learning module pp. 360- 361
B. Other
https://www.youtube.com/watch?v=nJub11RBEPs&list=PLi8t4ejK8-UgGs2aDLearning
pAvo794Xb0S92AB&index=34
Resources
IV.
PROCEDURES
A. Reviewing
The students will give a recap about the previous lesson.
previous
Questions to be asked:
lesson or
-What are the genres of Poetry?
presenting the -Give the forms of Poetry
new lesson
-What are the elements of Poetry?
B. Establishing
a purpose for
the lesson
“IDENTIFYING THE PICTURES “
Directions: Differentiate how the two countries promote their place ( Allow
varied answer)
C. Presenting
examples /
instances of
the new lesson
The class will be divided into 5 groups. Each group will receive an improvised
board and a piece of chalk. The task of the group is to guess the name of the
television commercial based on the “tagline” that will be read by the teacher.
Mechanics:
a. The teacher will read the tagline twice.
b. When the students hear the word “go”, they will start their
brainstorming.
c. They will be given 10 seconds to think and write their answer.
d. When they hear the word “stop and raise your board”, they will
raise
their board.
e. In case of late response, the group’s answer will not be credited,
but
they may participate again in the next item .
f. The highest pointer will be declared as winner.
1.Banco de Oro (BDO) – “We find ways.”
2.Nescafe Creamy White - The Milkiest Ever
3.Bonakid - Batang May Laban
4.Jolibee -I love You Sabado
5.Surf FabCon- Para sa Malinis at Bangong Tumatagal
6.Bear Brand- Tibay Araw-Araw
7.Fudgee Barr- O’ Barr sa Sarap
8.Ceelin Plus-Proteksyon Plus- Laba sa Sakit
9.Plemex- Basta Lagundi
10.Bear Brand- Tibay Araw-Araw
D. Discussing
new concepts
and practicing
new skills #1
D. Discussing
new concepts
and practicing
new skills #2
Discussion about Propaganda
Propaganda
Publicly to promote something: information put out by an
organization or government to promote a policy, idea, or
cause misleading publicity: deceptive or distorted information
that is systematically spread.
Basic Propaganda Strategies
1. Bandwagon - persuading consumers by telling them that others are doing
the same thing.
2. Testimonial - when a product is sold by using words from famous people or
authority figures.
3. Transfer - when a product is sold by the name or picture of a famous person
or thing but no words from the said person or thing.
4. Repetition - when the product‘s name is repeated at least four times in
the ad
5. Emotional Words - words that will make a consumer feel strongly about
someone or something are used.
F. Developing
mastery (Leads
to Formative
Assessment)
G. Finding
practical
applications of
concepts
Analysis
The students will watch the Breeze-Good Experiment Commercial, Voice Combo
Sandwich and Nolan’s Cheddar. After that, they will answer the checklist about
the commercial.
Directions: Put a check at the opposite of the possible characteristics of
the commercial below.
Commercial No.1: Breeze-Good Experiment Commercial
Characteristic
H. Making
generalizations
and
abstractions
about the
lesson?
I. Evaluating
Learning
Strongly
Disagree
Disagree
Agree
Strongly
Agree
1.gives us enough information
about the product
2.maximizes the time
3.teaches about the human
values
4. very entertaining
5.suitable to all ages
The students will answer the following questions orally.
1. What did you observe in the presented commercial?
2. Do the commercial affects you in different ways? Give example.
3. In what part of the commercial do you like the most? Why?
4. Did the commercial persuade/ encourage you to buy or patronize their
product?
. Which part of the Commercial encouraged you to buy the product?
SYNTHESIS
Task 1: Where do I Belong?
Direction: The teacher will present 10 propagandas. The students will identify
the device used in each of the propaganda. The answers will be written in their
notebook. The propagandas are the following:
1."OK" | NESTEA- https://youtu.be/sgOR2SY2sGU
2. Jollibee - I love You Sabado
https://youtu.be/mFDGPu0hosk?list=PLC1C5hxn_j98zPhWW3y4TDymjOX_lxEpI
3. Stik-O- https://youtu.be/TF3eXcrvpS0
4.Camay- https://youtu.be/SOA-kr2-GkQ
5. Skyflakes- https://youtu.be/xkLRcd5RhkE
6. Double Control Diatabs- https://youtu.be/VNI5eMF4wn8
7.Lucky Me Spicy Hot Beef- https://youtu.be/N3kVb1bBH_s
ANSWER KEY
1. Emotional Words
5. Emotional Words
2. Bandwagon
6. Transfer
3. Repetition
7. Emotional Words
4. Testimonial
Performance Task
Direction: The class will pick a piece of paper inside the box. Each paper has the
name of the propaganda strategy. They will have the draw lots for the product
that they will endorse.
RUBRIC FOR PROPAGANDA PRESENTATION
3
2
1
The commercial is
The commercial is
The commercial
Creativity
creative and
somewhat creative
shows little
and
effectively written
and effective and/or
creativity or
the presentation is
effectiveness and/or
presentation and is presented
well.
adequate.
Visual aids
(props)
The commercial
clearly explains the
need for the
product
The commercial
makes good use of
visual aids or props.
Enunciation/
diction
Within time
frame (1-2
minutes)
Presenters’
enunciation/diction
is excellent.
The commercial is
presented within
the
time frame.
The commercial
somewhat explains
the need for the
product
The commercial is
presented
significantly outside
the time frame
Presenters’
enunciation/ diction
is average.
The commercial is
presented slightly
outside the time
frame.
Need for
product
Prepared by:
is not well
presented.
The commercial
does not adequately
explain the need for
the product
The commercial
does not include
any visual aids or
props.
Presenters’
enunciation/ diction
is below average.
The commercial is
presented
significantly outside
the time frame
Checked by:
RELISA G. GOMEZ
Subject Teacher
MONICO R. BACALSO
OIC / Head Teacher I
Noted:
LEONILA E. MANIWANG, ED.D.
Principal II
INTEGRATION FROM:
TLE_EM9-12-Ia-1
1.1 Identify what is
“Value” to the customer
1.2 Identify the
customer to sell to
of
1.3 Explain what makes
a product unique and
competitive
1.4 Apply creativity and
Innovative techniques to
develop marketable product
1.5 Employ a Unique
Selling Proposition (USP) to
the product/service