Propaganda
· publicly to promote something:
information put out by an
organization or government to
promote a policy, idea, or cause
· misleading publicity: deceptive or
distorted information that is
systematically spread
Basic
Propaganda Strategies
Basic Propaganda Strategies
1. Bandwagon - persuading
consumers by telling them
that others are doing the
same thing.
2. Testimonial - when a product is
sold by using words from famous
people or authority figures.
i.e. Burmese celebrities
promoting brands
3. Transfer - when a product is
sold by the name or picture of a
famous person or thing but no
words from the said person or
thing
4. Repetition - when the product’s
name is repeated at least four
times in the ad
5. Emotional Words - words that
will make a consumer feel strongly
about someone or something are
used.