Lecture 9 Marginal Analysis Applications of Rate of Change to Economics: Marginal Analysis Let C( x) be the total cost of producing x units of a certain product and R( x) be the total revenue derived from the sale of x units of the product. - The rate of change of C with respect to x is called the marginal cost, C ' ( x) , at the production level of x units. - The rate of change of R with respect to x is called the marginal revenue, R ' ( x) , at the sales level of x units. - Note that C'( x) the additional cost of producing the ( x 1) st unit - R'( x) the additional revenue derived from the sales of the ( x 1) st unit. - Similarly, the marginal profit, P ' ( x) is approximately equal to the additional profit of producing and selling one more unit. Example 1 3 x 5x 2 30 x 10 3 dollars, while the revenue received from the sale of x units is 39 x x 2 dollars. At what value(s) of x will the marginal revenue equal the marginal cost? 1. Suppose that the cost of producing x units of some product is In a free enterprise economy a firm will set production in such a way as to maximize its profit. The Profit is maximized at a production level for which the marginal revenue equals the marginal cost. Examples 2. Refer to Example 1; at what level of production the profit is maximized. 3. It is estimated that the demand for steel approximately satisfies the equation p 256 50x (p in dollars, and x in million tons), and the total cost of producing x million tons of steel is C( x) 182 56x million dollars. Using differentiation to determine the production level for which the profit is maximized. What is the price at that production level? Suppose C( x) and AC (x ) denote the total cost and average cost, respectively, of C ( x) . It can be shown x that when the average cost is minimal, it must be equal to the marginal cost. producing x units of a certain product. Note that AC ( x) Example 4. Suppose the total cost in dollars of manufacturing x units of a certain commodity is C( x) 3x 2 x 48 . a. Determine the average cost function, AC (x ) . b. Determine the production level for which the marginal cost is equal to the average cost. Answer to examples 1. 9 4. a. 3x 1 48 / x 2. 9 units b. 4 units 3. 2 million tons, 156 dollars