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Group Project – Part 3: Annotated Sources
PMAL 201: Thinking and Working Across Cultures
Graduate Certificate in Project Management
Algoma University
Prof. Debbie-Ann Fender
July 8, 2023
Team Members
Name
Student ID
Dhruv Patni
239629260
Mohit Sharma
239627220
Arshdeep Bhandari
239628260
Omkar Thorat
239617220
Isha Sharma
239627500
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Annotated Sources
“Our Story.” Manitobah, www.manitobah.ca/pages/our-story.
Annotation: This official narrative from Manitobah Mukluks details the company's
establishment, growth, and impact. It provides valuable insights into the company's values, such
as respect for tradition and dedication to Indigenous employment. It serves as a key reference for
understanding the brand's commitment to Indigenous culture and empowerment.
“Manitobah Mukluks: Building Success From the Ground Up.” CBC, 21 Aug. 2015,
www.cbc.ca/news/canada/manitoba/manitobah-mukluks-building-success-from-theground-up-1.3197893.
Annotation: This CBC News article outlines the company's significant growth and popularity. It
also discusses the brand's active role in challenging stereotypes about Indigenous cultures. The
source gives an overview of how Manitobah Mukluks has become a cultural and commercial
success, balancing both aspects effectively.
Manitobah. “Manitobah Mukluks: Storyboot Project.” YouTube, 17 Jan. 2013,
www.youtube.com/watch?v=pDjBVrN1hso.
Annotation: This source provides a comprehensive overview of the Storyboot Project, an
initiative that showcases the work of Indigenous artisans. It illustrates the company's
commitment to keeping traditional Indigenous craftsmanship alive and offering fair economic
opportunities to Indigenous artists. This initiative is a key example of how the company counters
stereotypes and fosters cultural appreciation.
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“Entrepreneur Makes the Trek to a Global Brand.” BDC.ca, 24 Feb. 2023,
www.bdc.ca/en/articles-tools/start-buy-business/start-business/turning-into-global-brand.
Annotation: This article on BDC.ca provides a detailed account of how Manitobah Mukluks
evolved from a local Canadian business to a globally recognized brand. It highlights the
company's strategic decisions, challenges overcome, and the vision of its founder, Sean
McCormick. The source is particularly valuable for understanding the journey and growth
trajectory of Manitobah Mukluks in the international market.