Coach U
Presentation 2023
COACH U:
MARKETING
MIX
ENTRY INTO THE ASIAN MARKET
Product
01
Coach U will need to adapt its training
programs to the cultural and business
norms of different Asian countries. For
example, in some Asian cultures, it is
important to show deference to
authority and to avoid direct
confrontation. Coach U would need to
tailor its training programs to reflect
these cultural values.
02
Coach U may also need to offer
different types of training programs in
Asia than it does in the United States.
For example, in some Asian countries,
there is a high demand for training in
English language skills and business
etiquette. Coach U would need to offer
training programs in these areas in order
to meet the needs of the Asian market.
Place
01
Coach U will need to develop a local
presence in the Asian market in order to
be successful. This means establishing
offices and hiring staff in key Asian
countries.
02
Coach U may also need to partner with
local businesses and organizations in
order to reach its target customers. For
example, Coach U could partner with
local chambers of commerce and trade
associations to offer its training
programs to their members.
Promotion
01
Coach U will need to develop a
marketing and advertising campaign that
is tailored to the Asian market. This
means using local languages and
cultural references in its marketing
materials. Coach U may also want to use
local celebrities and influencers to
promote its brand and training programs.
02
Coach U will need to use a variety of
marketing channels to reach its target
customers in Asia. This includes online
and offline channels, such as social
media, search engine optimization
(SEO), and print advertising.
Price
01
Coach U may need to adjust its pricing
strategy for the Asian market. The cost
of living in many Asian countries is lower
than in the United States, so Coach U
may need to charge lower prices for its
training programs in order to be
competitive.
02
Coach U may also need to offer
different payment options for the Asian
market. For example, in some Asian
countries, it is common to pay for goods
and services in installments. Coach U
would need to offer this payment option
in order to make its training programs
more affordable for Asian customers.
Coach U
THANK
YOU
Huzaifa Tariq
Wasif Ali
Adan Imran
Areeba Elham
Abeer Mansoor
Uzair Abdullah