Web Analytics Case Study1)Pick your brand2)Identify User journey
3)Identify the traffic source
4) Analyze a given website's user interface (UI) and user experience (UX) design. Identify and
discuss elements of the design that could be improved for better user engagement.
5) Explain the concept of A/B testing and how it can be used to improve website performance.
Provide a hypothetical scenario to design an A/B test.
6) Discuss the role of content marketing in attracting and retaining website traffic. Provide an
example of how the website can leverage content marketing strategies.
7) Create a report parameter which you will create for google analytics, identify the parameters
you will track in the report.
8) Assess the website's page load speed using a tool like Google PageSpeed Insights and
suggest improvements to enhance the site's performance.