NEXUSX
Your web3
marketing
partners for the
next iteration
of the internet.
Information available in audio.
Web3
Marketing
Our Take...
We believe web3 is a set of tools for
building incentive-aligned communities.
An incentive-aligned community can
make a project self-marketing allowing
greater scale more efficiently.
Connection
Connecting users with the
project who would
participate if they knew
what it was.
Zero to One
Plugging early adopters into
the project's incentive
design.
Decentralisation
Over time decentralizing
marketing functions to your
community as incentives
grow and flywheel gains
momentum.
Web2
Web3
Arbitrage between CAC and CLV.
Build incentive aligned communities
Large centralised marketing team
Flexible lean marketing teams
Top down marketing activities
Community focused marketing activities
Paid Media
Organic
Discovery
Events
THE WEB3 MARKETING FUNNEL
In-App
Social Media
Use
Website
Email
Community
Engagement
Community
Platforms
Retention
Search
Community
Channels
Engagement CTA’s
Sign up
Register
Join
Follow
Connect Wallet
Use CTA’s
Download
Purchase
Swap
Stake
Retention CTA’s
Start Using New Features
Do It Again
Refer Others
Claim Reward
How Your Brand
Grows Over time
Measured by a projects north start at the
discovery stage, such as:
Website
Social Media Following
Email Subscribers
Community Channel Joiners
Stage One Growth:
Attention
Fundrise announcement
Awareness ads
Events speaking gig
3
Stage Two Growth:
2
Major partnership announcement
Product launch
1
Stage Three Growth:
Earned media feature story
Conversion ads
Thought leadership blog
Time
VISUAL BRANDING
Building trust through striking brand visuals
What
We’ve
Seen
Work
RETROACTIVE DISTRIBUTION
Retargeting of previous users of your project
with allowlists, airdrops and other
incentives to keep them engaged.
CO-MARKETING / SOCIAL PROOF
Collaborate with partners that will carry
your message and cross amplify it to their
communities.
ADVERTISING AND INFLUENCERS
Using paid media and kols to drive new
traffic and generate awareness. Use content
about your project's use case for top-offunnel content.
Our
Services
At Nexusx, we offer web3
marketing services that cater
to the decentralized
ecosystem. We have
successfully launched the
world's most prominent
blockchain projects,
protocols, and applications.
Our main focus is to help you
increase your developer
ecosystem and on-chain
communities, broaden and
engage your social
communities, and ensure that
you are featured in relevant
media and events.
Brand & Positioning
Paid & Organic Media
Community
Growth & Analytics
Content
Visual & Landing Page Design
Contact
EMAIL
Cian@nexusx.org
SOCIAL MEDIA
@nexusxweb3
CONTACT PAGE
www.nexusx.org