Designing Your Packaging
The packaging of a product is an important tool in persuading consumers to purchase the item. Effective packaging should attract the
consumerʼs attention and make them desire the product.
Important visual features in the design of effective packaging include colour, shape, size, images, logos, font and layout.
Remember there are also some compulsory elements of packaging, including nutritional information and barcoding.
Answer the questions below and design the packaging for your energy drink.
What is the name of your natural energy drink? __________________________________________________
Who is your intended target market? (Circle any or all that apply)
"
Toddlers"
"
"
Children"
Males" "
"
Teenagers"
Adults"
Elderly
Females
What material do you want your packaging to be made of?
"
Glass" "
Plastic" "
Aluminium"
"
Cardboard
What colours do you want your packaging to be?
___________________________________________________
What is your company logo? What font do you want to use?