Advertising Project
Poor
1 pts
Content
Fair
5 pts
Poor
There were very little, if any,
facts and/or opinions given for
the product
Audience Persuasion
Did the group use effective convincing
and persuasive language to get
audience to buy product.
Slogan
Did the group create a slogan that
was effective in describing and selling
their product.
Advertisement Presentation
Length
Poor
-It was unclear who your
audience was.
-Nothing about the
advertisement was convincing
or useful for selling your
product.
Poor
The slogan was not effective in
describing and selling the
product.
Poor
The advertisment was not 3
minutes long.
Good
10 pts
Fair
There were very few
convincing facts and
opinions given for the
product.
Fair
-Your advertisement did not
connect with your intended
audience
-Very little of the
advertisement was
convincing to buy your
product.
Fair
The slogan was mildly
effective in describing and
selling the product.
Fair
The advertisement was only
just 3 minutes long.
Good
There were a sufficient number of facts
and opinions to support why people
should buy your product.
Good
-It was clear who your audience was.
-You connected well with your audience
and provided a convincing argument as to
why they should purchase your product.
Good
The slogan was very effective in
describing and selling the product.
Good
The advertisement was over 3 minutes
long.
The advetisment is to be between 3
and 5 minutes long.
Final Presentation
Poor
-The team did not work
together during the creating
process.
-The final product was
unorganized, messy, and was
not suitable for this task.
-There is no evidence of the
process you took for creating
your product.
Fair
Good
-There is very little evidence
to the creation process.
-The team worked well
together at times, but was
not consistent.
-The final presentation was
average.
-There is sufficient evidence of the
creation process of your advertisement.
-Your team worked well together and
stayed on task consistently.
-The final production was a great example
of a successful advertisement.
FOOD LABEL DESIGN
5
4 pts
Craftmanship
4
4 pts
5
The slogan is exceptionally
attractive in terms of neatness.
Well constructed and not messy.
3
3 pts
4
The slogan is attractive in terms
of neatness. Good construction
and not very messy.
2
2 pts
3
The slogan is acceptably
attractive though it may be a
bit messy.
2
The slogan is distractingly
messy.
Creativity
5
Slogan is exceptionally creative.
A lot of thought and effort was
used to make the banner.
Originality
5
Exceptional use of new ideas and
originality to create slogan.
Presentation
Skills
5
Exceptional group presentation
that involved all members of the
group. Slogan and marketing plan
is evident and well thought out.
4
Slogan is creative and a good
amount of thought was put into
decorating it.
4
Good use of new ideas and
originality to create slogan.
4
A solid group presentation that
involved all members of the
group. Slogan and marketing
plan has some evidence of
organization
3
Slogan is creative and some
thought was put into
decorating it.
3
Average use of new ideas and
originality to create slogan.
2
The slogan does not reflect any
degree of creativity.
2
No use of new ideas and
originality to create slogan.
3
2
An acceptable group
presentation that involved all
members of the group. Slogan
and marketing plan was
present
Limited participation by the
group that involved some
members of the group. Slogan
and marketing plan was not
evident