LESSON 1: INTRODUCTION TO MEDIA AND INFORMATION LITERACY Communication - Act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else - Exchange of information and the expression of feeling that can result in understanding Two Basic Types of Communication 1. Non-verbal Communication - Signs, symbols, colors, gestures, body language, facial expressions 2. Verbal Communication - Oral/written Process of Communication Parts of the Communication Process 1. Sender - The person who is delivering a message to the recipient 2. Message - The information that the sender is relaying to the receiver 3. Channel - The transmission or method of delivering the message 4. Decoding - The interpretation of the message - Performed by the receiver 5. Receiver - The person who is getting or receiving the message 6. Feedback - The receiver might have feedback or response for the sender - This starts an interaction 10 Levels of Intimacy in Today’s Communication 1. Talking 2. Video chat 3. Phone 4. Letter 5. Instant Message 6. Text Message 7. Email 8. Facebook message 9. Facebook Status 10. Twitter Media - The physical objects used to communicate with, or the mass communication through material things such as radio, television, computers, film, etc. - It also refers to any physical object used to communicate messages Information - A broad term that covers processed data, knowledge derived from study, experience, instruction, signals, or symbols. Media Literacy - The ability to read, analyze, evaluate, and produce communication in a variety of media forms Information Literacy - The ability to recognize when information is needed and to locate, evaluate, effectively use, and communicate information in its various formats Technology (Digital) Literacy - The ability to use digital technology, communication tools or networks to locate, evaluate, use, and create information Media and Information Literacy (MIL) - A combination of knowledge, attitudes, skills, and practices required to access, analyze, evaluate, use, produce, and communicate information and knowledge in creative, legal, and ethical ways that respect human rights. LESSON 2: THE EVOLUTION OF TRADITIONAL TO NEW MEDIA PRE-HISTORIC AGE (Before 1700) - Prehistoric refers to the time before the existence of written or recorded history - According to archaeologists, the prehistoric age occurred some 4.5 million years ago, or approximately 30,000 years ago - Stone Age and the Metal Age Prehistoric Art as the Earliest Form of Traditional Media ● Petroglyphs ● Pictographs Example Forms of Media ● Cave Paintings (35,000 BC) ● Clay Tablets in Mesopotamia (2400 BC) ● Papyrus in Egypt (2500 BC) ● Acta Diurna in Rome (130 BC) ● Dibao in China (2nd Century) ● Codex in Mayan Region (5th Century) ● Printing Press using wood blocks (220 AD) INDUSTRIAL AGE (1700s to 1930s) - Most people associate factories and machines with industries - The Industrial Age began in the 18th century in Great Britain when the country made drastic reforms to improve its economy - Technology shifted from using hand tools to operating power-driven machines - The selling of goods boosted during the Industrial Age - In a lot of ways, the Industrial Age has improved people’s way of living as new inventions such as steamboats and steam locomotives, made transportation faster Example forms of Media ● Printing press for mass production (1900) ● Newspaper - The London Gazette (1740) ● Typewriter (1800) ● Telephone (1876) ● Motion picture photography/projection (1890) ● Commercial motion pictures (1913) ● Motion picture with sound (1926) ● Telegraph ● Punch cards ELECTRONIC AGE (1930s to 1980s) - Electronic refers to an object that has electronic components such as sensors, and microchips, which function once it is connected to an electrical outlet - The Industrial Age and Electronic Age are quite similar - they thrived in manufacturing industries - The Industrial Age and the Electronic Age are different because of the equipment Example Forms of Media ● Transistor radio ● Television (1941) ● Large electronic computers ● Mainframe computers i.e. IBM 704 (1960) ● OHP, LCD projectors NEW (INFORMATION) AGE (1900s to 2000s) - The information age has upgraded what it can offer to consumers in terms of gadgets and devices that can make their way of life not only functional and comfortable but also offer endless possibilities - The internet paved the way for faster communication and the creation of the social network Example Forms of Media ● Web Browsers - Mosaic (1993) - Internet Explorer (1995) > Microsoft Edge - Phoenix > Fire bird > Firefox ● Blogs - Blog Spot (1999) -> Pyralabs - WordPress (2003) ● Social Networks - Friendster (2002) -> Jonathan Abrams -> Offer VC firms - Multiply (2003) ● ● ● ● ● ● ● ● ● - Facebook - Instagram (2010) -> Kevin Syystram Microblogs - Twitter (2006) -> Jack Dorsey -> Elon Musk - Tumblr (2007) Video - YouTube (2005) Augmented Reality/Virtual Reality Video chat - Skype (2003) Search Engines - Google (1996) -> Googol -> Page & Brin - Yahoo! (1995) -> Yang & Filo Portable Computers - Laptops (1980) - Tablets (1993) - Netbooks (2008) Smartphones Wearable technology Cloud and big data Relationship between Traditional Media and New Media - In the present time, new media is undeniably very useful, but this does not mean that traditional media has already become obsolete - Traditional media is still valuable and influential because it has a wider reach and market
